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Reputation Management Jobs in Virginia (NOW HIRING)

Kapitus

Lead Brand Marketing Coordinator

Arlington, VA

$48K - $67K/yr

Online Reputation & Customer Advocacy * Support the Director of Brand Marketing in the execution of Kapitus' online reputation management strategy. * Monitor and respond to reviews across Trustpilot ...

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Reputation Management information

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$13

$43

$75

How much do reputation management jobs pay per hour?

As of Aug 7, 2026, the average hourly pay for reputation management in Virginia is $43.07, according to ZipRecruiter salary data. Most workers in this role earn between $20.00 and $63.65 per hour, depending on experience, location, and employer.

How do you become a reputation management professional?

To become a reputation management professional, individuals typically need a background in public relations, marketing, or communications, along with strong writing, research, and social media skills. Gaining experience through internships or entry-level roles in digital marketing or PR helps build relevant expertise, and certifications in social media management or online reputation management can enhance credibility. Familiarity with online review platforms, SEO, and analytics tools is also beneficial for success in this field.

What are the key skills and qualifications needed to thrive in reputation management?

To thrive in Reputation Management, you need strong communication, crisis management, digital marketing skills, and typically a bachelor’s degree in communications, public relations, or a related field. Familiarity with social media monitoring tools, SEO platforms, and reputation management software is often required, as well as certifications like Google Analytics or HubSpot can be beneficial. Excellent problem-solving, emotional intelligence, and the ability to work under pressure are valuable soft skills in this role. These competencies are essential for effectively protecting and enhancing an organization’s public image in a fast-paced digital landscape.

What does a reputation management do?

A reputation management professional monitors and influences the public perception of individuals or organizations by managing online reviews, social media presence, and search engine results. They use tools like SEO, content creation, and crisis communication to improve or restore reputation and often work within a strategic communication environment.

What are the most common challenges faced by professionals in reputation management roles?

Professionals in Reputation Management often navigate challenges like rapidly addressing negative publicity, handling online reviews, and managing communications during crisis situations. The fast-paced nature of digital media means that issues can escalate quickly, requiring quick decision-making and coordinated efforts with PR, legal, and customer service teams. In addition, staying updated with changing online trends and managing multiple platforms simultaneously is part of the daily routine. Overcoming these challenges not only sharpens your strategic thinking skills but also provides solid experience for career growth into senior communications or brand management roles.

What is a reputation management job?

A Reputation Management job involves monitoring, influencing, and maintaining the public perception of a person, brand, or company. Professionals in this field handle online reviews, social media presence, public relations, and crisis communication to ensure a positive reputation. They use strategies such as content creation, SEO, and customer engagement to shape public opinion. The goal is to build trust, manage negative feedback, and enhance brand credibility.

What are the most commonly searched types of Reputation Management jobs in Virginia? The most popular types of Reputation Management jobs in Virginia are:
What are popular job titles related to Reputation Management jobs in Virginia? For Reputation Management jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Reputation Management jobs in Virginia look for? The top searched job categories for Reputation Management jobs in Virginia are:
Reputation Management jobs near you
Infographic showing various Reputation Management job openings in Virginia as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 13% Part Time, and 3% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $89,582 per year, or $43.1 per hour.

Digital Marketing Specialist, Reputation Management

University of Virginia

Charlottesville, VA • On-site

$65K - $93K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 12 days ago

University Of Virginia rating

7.9

Company rating: 7.9 out of 10

Based on 35 frontline employees who took The Breakroom Quiz

207th of 616 rated colleges and universities

Job description

The Digital Marketing Specialist [Reputation Management] supports the execution of UVA Health's enterprise reputation management strategy by enhancing the health system's digital presence and strengthening patient engagement across online platforms. This role is responsible for monitoring, analyzing, and responding to digital feedback while supporting initiatives that improve patient reviews, online ratings, provider visibility, and location accuracy.
Working collaboratively with marketing, communications, clinical teams, and operational stakeholders, the Digital Marketing Specialist helps manage reputation platforms, optimize provider and location listings, and identify trends and opportunities related to patient sentiment and consumer experience. This position supports local search optimization efforts, digital directory management, and ongoing reputation improvement initiatives across platforms such as Google Business Profiles, Press Ganey, Healthgrades, and other healthcare review sites.
The ideal candidate is a detail-oriented digital marketing professional with strong communication skills, an understanding of online reputation management, and the ability to analyze digital feedback to identify opportunities for improvement. This individual is comfortable managing multiple priorities, collaborating across teams, and staying current on evolving digital platforms, healthcare consumer behaviors, and best practices that support a positive and trusted UVA Health online presence.
Key Responsibilities
Reputation Management Strategy & Execution
  • Support the implementation and ongoing management of UVA Health's systemwide reputation management program.

  • Assist in developing and executing strategies to increase patient review volume and improve online ratings across providers, locations, and service lines.

  • Monitor online reviews and feedback across major platforms, including Google, Press Ganey, Healthgrades, and other healthcare review sites.

  • Identify trends, risks, and opportunities related to patient sentiment and online reputation.

  • Help to m aintain and optimize provider and location listings across Google Business Profiles and other digital directories.

  • Assist with listing verification, audits, and ongoing directory maintenance efforts.

  • Support local search optimization initiatives that improve visibility in search engines and map-based platforms.

  • Stay informed on emerging trends, platform updates, and best practices related to healthcare reputation management, local search, and consumer behavior.

MINIMUM REQUIREMENTS
Education: Bachelor's degree required.
Experience: A minimum of 3 years of experience in the digital space. Two years of email platform management or email marketing campaigns preferred. Similar experience in the web or analytics space may qualify. Strong understanding of HTML and CSS required. Excellent writing and communications skills are required.
Licensure: None.
Preferred Qualifications
  • Experience in healthcare marketing, healthcare operations, patient experience, or healthcare reputation management.

  • Experience with reputation management platforms such as Press Ganey.

  • Knowledge of Google Business Profiles, local SEO, online directories, and listings management.

  • Experience working with patient satisfaction, consumer feedback, or customer experience programs.

  • Familiarity with healthcare provider directories, physician data management, or digital patient acquisition strategies.

PHYSICAL DEMANDS
This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.
The pay range for this role is $65,208.00 - $93,161.00 annually. Individual compensation will be determined by the selected candidate's qualifications, previous work experience, and/or education.
Benefits
  • Comprehensive Benefits Package: Medical, Dental, and Vision Insurance
  • Paid Time Off, Long-term and Short-term Disability, Retirement Savings
  • Health Saving Plans, and Flexible Spending Accounts
  • Certification and education support
  • Generous Paid Time Off

UVA Health is a world-class Magnet Recognized academic medical center and health system with a level 1 trauma center. 2023-2024 U.S. News & World Report "Best Hospitals" guide rates UVA Health University Medical Center as "High Performing" in 5 adult specialties and 14 conditions/procedures. We are one of 70 National Cancer Institute designated cancer centers. UVA Health Children's is named by 2023-2024 U.S. News & World Report as the best children's hospital in Virginia with 9 specialties ranked among the best in the nation. Our footprint also encompasses 3 community hospitals and an integrated network of primary and specialty care clinics throughout Charlottesville, Culpeper, Northern Virginia, and beyond.
The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities. Learn more about UVA's commitment to non-discrimination and equal opportunity employment .

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About University of Virginia

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The University of Virginia is distinctive among institutions of higher education. Founded by Thomas Jefferson in 1819, the University sustains the ideal of developing, through education, leaders who are well-prepared to shape the future of the nation.

Industry

Colleges, universities, and professional schools

Company size

10,000+ Employees

Headquarters location

Charlottesville, VA, US

Year founded

1819

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