Sales Director
Minneapolis, MN · Remote
... in the programmatic space, and the ability to build and maintain executive-level client ... Serve as a thought leader and brand ambassador at industry events, client summits, and trade shows.
Sales Director
Minneapolis, MN · Remote
... in the programmatic space, and the ability to build and maintain executive-level client ... Serve as a thought leader and brand ambassador at industry events, client summits, and trade shows.
Remote Programmatic Trader information
What are the key skills and qualifications needed to thrive as a Remote Programmatic Trader, and why are they important?
To thrive as a Remote Programmatic Trader, you need a solid understanding of digital advertising, data analysis, and campaign optimization, often supported by a degree in marketing, advertising, or a related field. Familiarity with demand-side platforms (DSPs), ad servers, and analytics tools like Google Analytics or The Trade Desk is typically required. Strong analytical thinking, problem-solving, and effective communication skills help you excel in managing campaigns and collaborating with clients or teams remotely. These abilities are crucial for efficiently driving campaign performance and achieving client goals in a fast-evolving digital advertising landscape.
How does a Remote Programmatic Trader typically collaborate with account managers and data analysts to optimize campaign performance?
As a Remote Programmatic Trader, you'll work closely with account managers and data analysts to ensure client campaigns meet their objectives. Account managers communicate client goals and feedback, while data analysts help interpret campaign metrics and audience insights. Regular virtual meetings and shared reporting tools facilitate teamwork, enabling you to make data-driven optimizations, adjust bidding strategies, and swiftly address any performance issues. This collaborative approach is essential for delivering results and maintaining strong client relationships in a remote work setting.
What is a Remote Programmatic Trader?
A Remote Programmatic Trader is a professional who manages and optimizes the buying and selling of digital advertising inventory using automated, data-driven systems, all while working remotely. They use programmatic platforms and algorithms to execute ad campaigns efficiently and in real-time across various digital channels. Their responsibilities include analyzing campaign performance, adjusting bidding strategies, and ensuring that ad spend delivers the best possible ROI. Remote Programmatic Traders often collaborate with marketing teams, advertisers, and publishers, leveraging their expertise in digital media buying and analytics.
What is the difference between Remote Programmatic Trader vs Remote Digital Media Buyer?
| Aspect | Remote Programmatic Trader | Remote Digital Media Buyer |
|---|---|---|
| Credentials | Experience with DSPs, ad tech platforms, and data analysis | Experience with media planning, ad platforms, and campaign management |
| Work Environment | Typically works in ad tech or digital marketing agencies, focusing on programmatic platforms | Works in marketing or media agencies, managing ad placements across channels |
| Industry Usage | Commonly used in digital advertising, especially programmatic ad buying | Used broadly in digital marketing, including direct media buying |
| Search & Comparison Intent | Often compared for technical skills and platform expertise | Compared for campaign strategy and media planning skills |
The main difference is that Remote Programmatic Traders focus on automated, data-driven ad buying through DSPs and ad tech platforms, while Remote Digital Media Buyers handle broader media planning and manual ad placements. Both roles require digital marketing experience but differ in technical complexity and tools used.
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What job categories do people searching Remote Programmatic Trader jobs in Minnesota look for? The top searched job categories for Remote Programmatic Trader jobs in Minnesota are:
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Job description
Job Title: Sales Director
Department: Sales
Reports To: MSD, ESD, VP, Sales or SVP, Sales
Status: Full-Time
Department: Sales
Reports To: MSD, ESD, VP, Sales or SVP, Sales
Status: Full-Time
Job Summary
The Sales Director is responsible for developing and executing comprehensive digital ad sales strategies to achieve and exceed revenue targets. This role requires a strategic thinker with a proven track record in digital media ad sales, particularly in the programmatic space, and the ability to build and maintain executive-level client relationships with both agencies and brands. The position carries an annual revenue quota of $1.5M-$2.5M.
Essential Functions
- Develop and implement digital and sales strategies to consistently achieve and exceed assigned revenue goals.
- Build, nurture, and expand strong relationships with senior decision-makers at agencies, brands, and partners.
- Identify, negotiate, and close new business opportunities, including large-scale managed service and programmatic deals.
- Master and present the Viamedia.ai story with a comprehensive understanding of company products, capabilities, and differentiators.
- Collaborate with internal teams (marketing, product, account management) to design tailored client solutions.
- Provide sales forecasts, performance updates, and market insights to leadership.
- Consistently meet or exceed all sales performance expectations related to pipeline generation, weekly client meetings, and revenue goals across all lines of business.
- Serve as a thought leader and brand ambassador at industry events, client summits, and trade shows.
- Mentor and guide junior sales team members, sharing best practices and strategies for growth.
- Stay informed on industry trends, competitor activities, and emerging technologies to maintain Viamedia.ai’s competitive edge.
- Represent Viamedia.ai professionally and ethically at all times.
- Other duties as assigned.
Qualifications amp; Requirements
- Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
- 8-10+ years of digital media ad sales experience, including a proven record of growing and managing strategic accounts.
- Proven success selling omnichannel ad offerings or platform solutions (TV/OTT, video, native, social, display, mobile).
- Established network of senior agency and brand contacts with demonstrated ability to expand relationships.
- Strong knowledge of the programmatic ecosystem (managed services, programmatic direct, private marketplaces).
- Executive presence with exceptional communication, negotiation, and presentation skills.
- Demonstrated ability to lead, mentor, and inspire sales teams.
- Analytical, data-driven approach with the ability to turn insights into strategies.
- Ability to manage multiple priorities and deliver results in a fast-paced environment.
Compensation amp; Quota
- Competitive base salary plus executive-level commission structure.
- Annual revenue quota: $1.5M-$2.5M.
Physical Requirements
- Typical office/remote work environment.
- Travel required for client meetings, conferences, and events.
- Occasional lifting up to 25 lbs.
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by individuals in this role. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required. Viamedia.ai reserves the right to amend or change this job description at any time, with or without notice. Viamedia.ai is an Equal Opportunity Employer.
About Viamedia
Sourced by ZipRecruiter
Industry
Marketing
Company size
501 - 1,000 Employees
Headquarters location
Lexington, KY, US
Year founded
2001