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Product Marketing Manager

Customer | Middle of the Funnel | Product Marketing | Mid-Level | Reports to Sr. Director, Product Marketing | Hybrid or Remote, North America

POSITION Summary

Trintech is looking for a Product Marketing Manager to help our existing finance and accounting customers understand, at a deeper level, the full value of the Trintech AI Platform. This is a research-driven, customer-facing role built for someone who can own an Analyst Relations program with rigor and translate that same market and competitive fluency into content that helps our customers get more out of the products they already use.

Reporting to the Senior Director of Product Marketing, the Product Marketing Manager owns Trintech's Analyst Relations program, with a heavy emphasis on market and competitive research, and leads middle-of-funnel activities that deepen current customers' understanding of the features, functionality, and capabilities of Trintech's products. This person partners closely with Product on the ongoing cadence of releases, turning the value of each launch into a story customers can understand, and plays a major role in enabling customer-facing teams to tell that story with confidence.

Analyst Relations & Competitive Research

• Own Trintech's Analyst Relations program end to end, including briefings, inquiries, vendor profile submissions, and ongoing relationships with firms covering the financial close and reconciliation market
• Colead market and competitive research to track competitor positioning, pricing moves, and messaging, keeping Trintech's competitive intelligence library and battlecards current and accurate
• Synthesize analyst and competitive findings into clear points of view that inform product messaging, packaging, and go-to-market decisions
• Represent Trintech directly in analyst interactions, ensuring our product, platform, and value stories are understood and reflected accurately in analyst research and market coverage

Middle-of-Funnel Customer Marketing

• Build and run middle-of-funnel programs with our broader go-to-market team that help existing customers understand, at a deeper level, the features, functionality, and capabilities of the Trintech AI Platform
• Develop customer-facing content and campaigns, such as webinars, feature spotlights, customer newsletters, and in-app messaging, that deepens product adoption and engagement post-sale
• Partner with Customer Success and Support to identify where customer understanding of the product falls short, and close those gaps with targeted marketing content
• Work closely with our Customer Marketing team to maintain a customer content calendar that keeps existing customers current on platform capabilities between major launches

Product Launch Support

• Partner with Product on the ongoing cadence of releases, ensuring the value of every release is communicated as a story customers can understand and act on
• Develop release notes, in-product messaging, and other customer-facing launch content that ties new functionality back to tangible customer outcomes
• Support the broader Product Marketing team's launch operating model, ensuring middle-of-funnel and customer communications are sequenced consistently with each release

Customer-Facing Team Enablement

• Enable Customer Success, Support, and other customer-facing teams with the messaging, positioning, and content needed to speak confidently about product releases and platform capabilities
• Develop training materials, FAQs, and talk tracks that help customer-facing teams field product questions and reinforce value with existing customers
• Partner with the Product Marketing team's broader sales enablement efforts to ensure consistency between customer-facing and prospect-facing messaging

Cross-Functional Collaboration

• Partner with Product, Product Operations, Customer Success, Sales, and Marketing to ensure a consistent product and value story across every customer touchpoint
• Bring the voice of the customer, informed by market and competitive research, into product and messaging discussions
• Report only what can be confirmed through direct research, customer interaction, or data when communicating market, competitive, or customer insights

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 3-5 years of experience in product marketing, customer marketing, or a related role, ideally in B2B SaaS
• Experience managing analyst relationships or an Analyst Relations program strongly preferred
• Strong research and analytical skills, with the ability to synthesize market and competitive data into clear, actionable recommendations
• Excellent written and verbal communication skills, with the ability to translate complex product functionality into stories customers can understand
• Experience building customer education content, such as webinars, newsletters, or in-app messaging
• Experience partnering with Product teams on launches and translating releases into customer-facing value stories
• Experience enabling customer-facing teams, such as Customer Success, Support, or Sales
• Familiarity with finance and accounting software, the financial close process, or reconciliation is a plus
• Strong organizational skills, with the ability to manage multiple, concurrent projects in a fast-paced, deadline-driven environment
• Strong cross-functional collaboration skills

What We Offer

• Open paid time off

• Hybrid schedule

• Comprehensive healthcare and wellness programs

• 100% company-paid volunteer time

• 401k with a company match

• Pet Insurance

• Tuition/Continuing Education reimbursement program

At our core, Trintechers stand committed to fostering a culture rooted in our core values - Humble, Empowered, Reliable, and Open. Together, these values guide our actions, define our identity, and inspire us to continuously strive for excellence in everything we do.

Should you require (or need) accommodations throughout any stage of the recruitment process, please provide your requirements to recruiting@trintech.com and we will work with you to accommodate your needs.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Trintech Inc., is a participant in the federal E-Verify program. This program allows employers to confirm the eligibility of their employees to work in the United States through an electronic verification process".

As required by law, we will verify the identity and employment eligibility of all persons hired to work at Trintech. For more information about E-Verify, including your rights and responsibilities, please visit www.e-verify.gov

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.