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Remote Performance Marketing information
What are the key skills and qualifications needed to thrive as a remote performance marketing specialist, and why are they important?
How does a remote performance marketing professional typically collaborate with other teams to ensure successful campaign outcomes?
What is remote performance marketing?
What is the difference between Remote Performance Marketing vs Remote Digital Marketing?
| Aspect | Remote Performance Marketing | Remote Digital Marketing |
|---|---|---|
| Focus | Optimizing specific campaigns and measurable results | Broader digital strategies including branding and content |
| Skills | Data analysis, PPC, SEM, ROI tracking | Content creation, social media, SEO, branding |
| Work Environment | Campaign-focused, analytics-driven | Creative, multi-channel |
| Certifications | Google Ads, Analytics, Facebook Blueprint | SEO certifications, content marketing courses |
Remote Performance Marketing and Remote Digital Marketing share overlapping skills but differ in focus. Performance marketing emphasizes measurable campaign results and analytics, while digital marketing covers a broader range of online strategies. Both roles are essential in digital teams and often work together to achieve overall marketing goals.
What are the most commonly searched types of Performance Marketing jobs in Virginia?
The most popular types of Performance Marketing jobs in Virginia are:
What are popular job titles related to Remote Performance Marketing jobs in Virginia?
For Remote Performance Marketing jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Remote Performance Marketing jobs in Virginia look for?
The top searched job categories for Remote Performance Marketing jobs in Virginia are:
What cities in Virginia are hiring for Remote Performance Marketing jobs?
Cities in Virginia with the most Remote Performance Marketing job openings:

Full-time
Posted 9 days ago
Job description
KEY RESPONSIBILITIES:
- Plan, launch, and optimize paid campaigns on LinkedIn, Meta (Facebook & Instagram), and other digital channels to attract top talent and promote client employer brands.
- Develop and deliver campaigns that combine digital and traditional tactics (billboards, flyers, print collateral, local sponsorships) to maximize reach and impact.
- Create engaging, on-brand creative for ads, social media, landing pages, and email campaigns; design graphics and visuals in Canva.
- Translate client hiring needs into compelling marketing strategies that build awareness, generate candidate pipelines, and strengthen employer brand positioning.
- Monitor campaign performance, analyze digital marketing metrics, and provide actionable insights to improve ROI and optimize future campaigns.
- Stay up to date with digital marketing best practices, recruitment marketing innovations, and new advertising formats to recommend improvements.
- Partner with recruiters, account managers, and clients to align marketing initiatives with hiring priorities and deliver measurable results.
Requirements
SKILLS & COMPETENCIES:
- Hands-on experience designing and managing paid advertising campaigns using platforms such as LinkedIn Campaign Manager, Meta Ads Manager, and other digital advertising channels.
- Advanced proficiency in Canva with the ability to independently create polished, brand-aligned marketing materials. Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Figma is a plus.
- Exceptional copywriting and content development skills, with the ability to write compelling job advertisements, social media content, email campaigns, landing pages, and employer branding materials that attract qualified talent.
- Skilled in campaign tracking, A/B testing, and reporting on key metrics such as impressions, clicks, conversions, and cost-per-lead.
- Comfortable executing campaigns that span both digital and traditional formats.
- Strong graphic design and visual storytelling skills with an eye for layout, branding, typography, and candidate engagement.
- Clear, professional written and verbal communication skills with the ability to present insights and recommendations.
- Organized, detail-oriented, able to manage multiple campaigns and priorities effectively.
QUALIFICATIONS:
- 2-4 years of digital marketing experience (preferably in B2C, recruitment marketing, or employer branding).
- Proven ability to conceptualize, design, and execute recruitment marketing campaigns from strategy through launch, including creating visually compelling digital advertisements, social media graphics, email campaigns, landing pages, and other marketing assets.
- Experience developing recruitment marketing strategies for both active and passive candidate audiences across multiple talent segments.
- Familiarity with email marketing and content strategy is preferred.
- Bachelor's degree in Marketing, Communications, or related field preferred.
WORKING CONDITIONS: The Digital Recruitment Marketing Specialist will work in a remote office environment.
PHYSICAL REQUIREMENTS:
- Prolonged periods of sitting at a desk and working on a computer
- Use hands/fingers for fine manipulation/typing