Company: DREAMLABS
Reports to: Blake Pinsker, CEO
Other Leadership: Torii Rowe, Co-Founder
Location: Remote
Employment Type: Full-Time
Compensation: $60,000 - $80,000 (DOE)
About DREAMLABS
DREAMLABS is a performance marketing agency that builds and scales disruptive DTC eCommerce brands. We specialize in high-performance creative production and paid social strategy, partnering with ambitious brands across categories.
We operate lean, fast, and execution-first. No corporate red tape. High autonomy. High accountability.
AI proficiency is a core expectation across our team. We hire modern operators who use AI tools daily to increase output, sharpen ideas, and eliminate inefficiency.
Role Overview
We are hiring a Performance Marketing & Email Graphic Designer to become a go-to designer for paid social and acquisition-focused creative for our clients.
This role is performance-first. You will own visual execution across Meta, TikTok, and email, building scalable testing systems and high-converting ad creative. You will collaborate closely with media buyers and creative strategists to drive measurable performance improvements.
This is a high-output, iteration-heavy role. We expect you to be proficient in leveraging AI tools to accelerate ideation, concept development, variation creation, and workflow efficiency.
Core Responsibilities
Paid Social & Performance Creative (Primary Focus)
โข Design high-converting static ads for Meta, TikTok, and other paid platforms
โข Create structured creative variations for systematic A/B testing
โข Develop thumb-stopping hooks and performance-driven visual concepts
โข Translate performance data into new design iterations
โข Rapidly iterate based on feedback from media buyers
โข Maintain brand consistency while optimizing for conversion
โข Use AI tools to generate visual concepts, variations, angles, and layout exploration
Creative Systems & Testing Infrastructure
โข Build modular ad templates that allow for fast testing at scale
โข Develop structured naming, file organization, and creative testing workflows
โข Improve internal systems to increase output without sacrificing quality
โข Support the creative strategy team with rapid concept mockups
โข Ensure consistent on-time delivery across accounts
โข Use AI to accelerate research, competitive analysis, and visual exploration
Cross-Channel Support (Secondary)
โข Support email marketing design when needed
โข Collaborate on brand refreshes and visual system improvements
Email Design & Lifecycle Creative (Primary Focus)
- Design high-converting email campaigns and automated flows
- Build modular, scalable email templates
- Create mobile-first, conversion-focused layouts
- Collaborate with strategists on structure, hooks, and offer framing
- Maintain brand consistency across multiple DTC accounts
- Continuously improve hierarchy, CTA structure, and visual clarity
- Use AI tools to accelerate concepting, layout exploration, copy refinement, and iteration
Design Tools, Workflow & AI Integration
โข Proficient in Figma and Adobe Creative Suite
โข Strong understanding of paid social ad specs and platform nuances
โข Highly organized with spreadsheets, task lists, and deadlines
โข Demonstrated daily use of AI tools (ChatGPT, Midjourney, image generation tools, etc.)
โข Ability to explain how AI increases your output and iteration speed
What Success Looks Like in 12 Months
โข Noticeable improvement in CTR and thumb-stop rates across accounts
โข Increased creative testing velocity across all clients
โข Clear modular systems built for scalable paid social production
โข Faster iteration cycles driven by AI integration
โข Strong collaboration between design, strategy, and media buying
โข Reliable on-time delivery with minimal oversight
โข Organized creative libraries and structured testing workflowsEmail creative quality elevated across all clients
Requirements
Must-Have Experience
โข 3-6+ years designing for DTC brands
โข Strong portfolio of real paid social ad creative (not just brand work or mockups)
โข Experience designing high-performing static ads for Meta and TikTok
โข Understanding of direct-response principles and conversion-focused design
โข Experience working closely with performance teams or media buyers
โข Proficiency in Figma and Adobe Creative Suite
โข Demonstrated experience using AI tools in daily workflow
โข Highly organized and able to manage multiple brands simultaneously
โข Strong typography, hierarchy, and visual clarity across performance ads
- Strong portfolio of real email marketing work (not just mockups)
- Experience with Klaviyo or similar ESP
Strong Plus If You Have
โข Agency experience managing multiple DTC accounts
โข Experience designing landing pages or CRO-focused pages
โข Familiarity with performance metrics (CTR, CPC, CPA, CVR, ROAS)
โข Experience building modular creative testing systems
โข Experience working directly with founders or CEOs
Benefits
Compensation & Benefits
Base Salary: $60,000 - $80,000 (depending on experience)
Remote work environment
Direct exposure to leadership
Opportunity to grow with a fast-scaling agency
Collaborative, high-performance culture
How to Apply
Submit your application with the following:
- Portfolio link showcasing real paid social ads you designed for DTC brands. Mockups alone will not be considered.
- 3-5 examples of performance-focused static ads and brief context on results (if available).
- Brief note (2-3 sentences) on how you use AI tools in your daily design workflow.
Applications without a portfolio will not be reviewed.