NEOLYTIX GROWTH SERVICESย
Fractional Engagement Briefย
Growth Program Architect โ Provider Growth & Referral Developmentย
Engagement Typeย
Fractional / Hourly Consultingย
Locationย
Remote (US-based). Periodic collaboration sessions withย Neolytixย leadership (Chicago).ย
Reports Toย
CEO / Head of NGSย
Compensationย
Hourly rate. Scope and cadenceย determinedย by mutual agreement.ย
ย
Why This Role Existsย
Neolytixย Growth Services (NGS) isย Neolytixโsย integrated growth division โ combining digital patient acquisition, referral network development, community partnership campaigns, and growth analytics into a managed service for multi-location healthcare organizations.ย
Several of these growth levers โ particularly physician referral development, corporate wellness partnerships, and community health campaigns โ require structured program design before they can be executed at scale.ย The playbooks, workflows, scripts, partnership frameworks, and operating models for these programs do not exist today. Building them from scratch through trial and error would cost 12โ18 monthsย and significant client goodwill.ย
We are looking for a fractional consultant who has built andย operatedย these programs in a healthcare context โ someone who can architect the systems, build the playbooks, and guide our teams through the first implementations, so we launch with credible, repeatable processes rather than improvised ones.ย
What We Need Builtย
The engagement covers three provider growth program areas. These are service offerings that NGS will deliver to its healthcare clients โ not internalย Neolytixย functions.ย
ย
1. Referral Network Developmentย
Priority: Highest.ย This is the program area where specialized experience matters most.ย
NGS offers a managed physician referral development service โ systematic outbound outreach to referring physicians and specialist offices on behalf of our clientsโ clinical practices. This is B2B sales for patient volume:ย identifyingย high-value referral sources, building relationships, and converting them into consistent referral patterns.ย
What the consultant will design:ย
Referral source identification and prioritization frameworkย โ how to map a clientโs market,ย identifyย the highest-value referring physicians by specialty, geography, and payer network, and rank outreach targetsย
Outreach cadence and contact strategyย โ who to contact at each practice (office manager, care coordinator, physician), the sequence of touchpoints, and escalation paths when initial outreach stallsย
Call scripts and messaging frameworksย โ tailored by specialty (behavioral health referral conversations are different from orthopedic or dental) and by relationship stage (cold outreach, warm follow-up, reactivation)ย
ย
2. Corporate Wellness & Employer Partnershipsย
Priority: Medium.ย Moderately specialized โ benefits from experience but has a lower barrier to entry than referral development.ย
NGS offers clients the ability toย establishย preferred-provider relationships with local employers โ including on-site screening days, flu shot drives, employee wellness programs, and direct employer-to-practice referral pathways. Credentialing with the employerโs health plan is verified before the first employee walks in (a differentiator onlyย Neolytixย can deliver because credentialing is a core service line).ย
What the consultant will design:ย
Employer outreach playbookย โ target identification (HR departments, benefits managers, local employers by size and industry), outreach sequences, and value propositions by employer typeย
Campaign execution checklistsย โ end-to-end workflows for screening days, wellness fairs, and employer health programs, including coordination with credentialing, patient access, and clinical teamsย
ย
3. Community Presence & Local Partnership Campaignsย
Priority: Lower.ย Primarily an execution play. Playbook design isย relatively straightforwardย โ the complexity is operational coordination, which is an internalย Neolytixย muscle.ย
NGS runs community health screenings, local business cross-referral partnerships (gyms, pharmacies, senior living, schools, EAPs), and health education events on behalf of clients. These campaigns require coordinating marketing, clinical, and patient access teams simultaneously โ a capabilityย Neolytixย uniquelyย possessesย because those functions already exist in the company.ย
What the consultant will design:ย
Campaign blueprints by typeย โ community screening, cross-referral partnership, health education event โ each with a planning timeline, resource requirements, promotion playbook, and post-event conversion workflowย
Local partnership outreach templatesย โ scripts and materials for approaching gyms, pharmacies, schools, senior living facilities, and EAPs about co-marketing or referral arrangementsย
ย
Engagement Structureย
The engagement is designed in three phases. Phases are sequential but may overlap. Hours are billed as incurred with no minimum commitment โ scope and pacing areย determinedย collaboratively.ย
Phaseย
Focusย
Deliverablesย
Phase 1ย
Program Designย
Design the playbooks, frameworks, scripts, and operating models for all three program areas. Referral Network Development receives the deepest treatment.ย
Phase 2ย
Guided Implementationย
Work alongside the NGS team to execute the first 2โ3 client implementations.ย Refine playbooks based on real-world feedback. Train internal team leads on program execution.ย
Phase 3ย
Advisory & Vertical Expansionย
Light-touch advisory as the internal team takes over day-to-day execution.ย Available for troubleshooting, new vertical playbook adaptation (e.g., adapting referral playbook from behavioral health to dental DSO), and periodic program reviews.ย
Whoย Weโreย Looking Forย
This is a program design and advisory engagement, not an execution or management role. The ideal candidate has built growth infrastructure for healthcare organizations and can transfer that knowledge into documented, repeatable systems.ย
ย
Background That Mattersย
Director or VP of Business Development, Physician Relations, or Provider Growthย at a multi-location physician group, MSO, DSO, or ambulatory-focused health system. Hospital-only BD experience (focused on inpatient volume) is less relevant โ NGS clients are outpatient/ambulatory practices.ย
Familiarity with CRM-driven outreach modelsย (HubSpot, Salesforce, or similar) โ the consultant should have opinions on pipeline configuration and activity tracking, not just use a CRM that someone elseย setย up.ย
ย
What This Person Is NOTย
To save everyone time in screening โ this role is not a fit for:ย
ย
Aboutย Neolytixย & NGSย
Neolytixย is a healthcare operations company โ 14+ years, 220+ employees across the US, India, and the Philippines, serving 270+ US healthcare provider organizations. Core services include revenue cycle management, credentialing and payer enrollment, medical coding, patient access, and virtual medical assistants.ย
Neolytixย Growth Services (NGS) is the companyโs integrated growth division, formally consolidatingย PracticeTechย Solutions (a digital marketing agencyย Neolytixย hasย operatedย for several years) with new service lines in referral network development, employer partnerships, and community health campaigns. The strategic thesis: no other vendor in the market can deliver patient acquisition, referral development, and the operational backbone (credentialing, patient access, RCM) thatย determinesย whether marketingย actually convertsย into collected revenue โ all under one partner relationship.ย
The provider growth programs this consultant will design are core NGS service offerings sold to healthcare clients. They sit alongside NGSโs existing digital marketing capabilities (SEO/AEO, paid search, reputation management, web development) and are differentiated by their operational linkage toย Neolytixโsย credentialing, enrollment, and patient access infrastructure.ย
Powered by JazzHR
0NctZUCims