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Senior Marketing Manager
Location: Los Angeles - Southern California (Remote)

Ready to make a difference?
If you're passionate about marketing and ready to level up, you'll thrive on our team. Our award-winning Energy Marketing Team is growing, and we're looking for a Senior Marketing Manager who's eager to learn, lead, and build a long-term career. At ICF, we help clients bring energy solutions to life through marketing, advertising and customer engagement-including for energy efficiency. You'll join a team of more than 300+ marketing, creative and media professionals who produce award-winning work that shifts behavior and delivers real impact for people, communities, and the environment.

As a full-service marketing and creative agency inside a consultancy, we deliver end-to-end marketing-from advertising and public relations to strategic planning, data analytics, customer research, paid, earned and social media, events, outreach, and partnerships.
In this Senior Marketing Manager role, you'll lead the planning, development, and launch of marketing and advertising strategies that advance our energy-efficiency work with Southern California-based clients. Every day, you'll help clients and communities use less energy, save money, and protect the environment-by building, executing, and continuously improving marketing and outreach initiatives. We're looking for someone who brings both passion and follow-through: a confident leader who can translate strategy into action and help the team deliver great work.
Why you'll love working here:

• Quality of life: Flexible workplace arrangements; work-life balance
• Investment in the community: Donation matching; volunteer opportunities
• Investment in you: Tuition reimbursement; access to professional development resources; 401(k) matching; Employee Stock Purchase Plan
• And many more (ask your recruiter for details!)

What you'll do:

• Lead marketing and advertising for energy-efficiency program clients in Southern California.
• Partner directly with clients and vendors, and lead the ICF team to develop and deliver marketing plans that educate business customers about energy efficiency and drive participation in energy-efficiency programs.
• Collaborate with colleagues to identify and pursue business-growth opportunities-shaping growth strategies, marketing to prospective clients, and responding to RFPs.
• Team with our Creative Studio to produce standout marketing materials, including advertising campaigns, point-of-purchase materials, websites, direct mail, brochures, incentive application forms, email campaigns, video, print, outdoor, and more.
• Partner with our Paid Media Team to build and deliver vertical marketing and advertising campaigns-coordinating integrated outreach across broadcast, print, online, social media, events, and more.
• Drive the review and approval process for marketing materials, coordinating across the organization to deploy efforts with IT, program management, and the client.
• Own project budgets and revenue forecasts, and manage budgets throughout delivery.
• Deliver monthly reporting on marketing program activities and results.
• Travel: Local travel for client meetings required, other travel less than 25%.

What you'll bring (minimum qualifications):

• Bachelor's degree in communications, marketing, advertising, or a related field. (or applicants can substitute one year of related experience for one year of education).
• 8+ years of experience in marketing, advertising, social marketing, or a related field, particularly experience in marketing or account work at an advertising agency (or similar). Experience in energy, environment, utilities, and/or government is preferred.
• Knowledge of and experience in marketing to Southern California residents and businesses.

What will help you stand out:

• Experience supporting or working with sales and program teams and driving results.
• Experience developing and implementing marketing communications plans, with the ability to manage and execute advertising, collateral development, and digital and social media initiatives.
• Experience working in a multitasking environment.
• Experience using content management systems (CMS) and email management systems.
• Interest in and commitment to energy efficiency, the environment, and sustainable living.

Professional Skills:

• Excellent verbal, interpersonal, and written communication skills.
• History of positive client relationships.
• Creative thinker with a positive attitude who enjoys a challenge and finding solutions.
• Detail-oriented, with the ability to multitask in a fast-paced environment and manage multiple projects, deadlines, and priorities.
• Ability to work independently, seek help as needed, and contribute to team and company culture.
• Strong command of financial management.
• Working knowledge of computer and online tools, including Outlook, Word, Excel, PowerPoint, and social networking sites.

Working at ICF

ICF is a global advisory and technology services provider, but we're not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is:

$118,807.00 - $201,971.00California Remote Office (CA99)