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Remote Digital Audience Strategy Jobs in Virginia

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Remote Digital Audience Strategy information

What is a remote digital audience strategist?

A Remote Digital Audience Strategist is a professional who develops and implements strategies to grow and engage a company's online audience, all while working remotely. They analyze digital metrics, create targeted content plans, and use various digital marketing tools to reach and retain users across platforms like social media, websites, and email campaigns. Their goal is to increase brand visibility, engagement, and conversion rates by understanding audience behaviors and optimizing digital campaigns for maximum impact.

How does a remote digital audience strategist typically collaborate with cross-functional teams?

As a Remote Digital Audience Strategist, you will frequently work with content creators, marketing analysts, social media managers, and product teams to develop and refine audience engagement strategies. Effective collaboration often involves virtual meetings, shared analytics dashboards, and ongoing communication to ensure that campaign goals are aligned. You'll be expected to synthesize data from multiple sources and provide actionable insights to stakeholders, supporting both creative and technical initiatives. This role requires strong remote communication skills and the ability to adapt strategies based on input from various departments.

What are the key skills and qualifications needed to thrive as a remote digital audience strategist, and why are they important?

To thrive as a Remote Digital Audience Strategist, you need expertise in audience segmentation, digital marketing analytics, and content strategy, often supported by a relevant degree or experience in marketing or communications. Familiarity with tools like Google Analytics, social media management platforms, and customer relationship management (CRM) systems is typically required. Strong communication, creative problem-solving, and self-motivation are crucial soft skills for collaborating remotely and adapting to changing digital trends. These skills and qualities are essential for effectively growing and engaging target audiences in an ever-evolving online landscape.

What is the difference between Remote Digital Audience Strategy vs Remote Content Marketing Specialist?

AspectRemote Digital Audience StrategyRemote Content Marketing Specialist
Primary FocusDeveloping audience segmentation, targeting, and engagement strategiesCreating, managing, and distributing content to attract and retain audiences
Skills & CertificationsData analysis, digital marketing, SEO, analytics toolsContent creation, SEO, social media, copywriting
Work EnvironmentStrategic planning, data-driven decision making, cross-team collaborationContent production, editorial calendar management, content distribution
Industry UsageMarketing agencies, brands, digital platformsMedia companies, brands, marketing teams

While both roles focus on digital marketing, Remote Digital Audience Strategy emphasizes understanding and engaging target audiences through data-driven strategies, whereas Remote Content Marketing Specialist concentrates on creating and managing content to attract and retain viewers. Both roles often collaborate but serve different core functions within digital marketing teams.

What are the most commonly searched types of Digital Audience Strategy jobs in Virginia?

The most popular types of Digital Audience Strategy jobs in Virginia are:

What are popular job titles related to Remote Digital Audience Strategy jobs in Virginia?

For Remote Digital Audience Strategy jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Remote Digital Audience Strategy jobs in Virginia look for?

The top searched job categories for Remote Digital Audience Strategy jobs in Virginia are:

What cities in Virginia are hiring for Remote Digital Audience Strategy jobs?

Cities in Virginia with the most Remote Digital Audience Strategy job openings:

Remote Digital Audience Strategy jobs near you
Infographic showing various Remote Digital Audience Strategy job openings in Virginia as of August 2026, with employment types broken down into 82% Full Time, 13% Part Time, and 5% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution.

Senior Media Buyer & Planner

Greenberg-Larraby, Inc. (GLI)

Mclean, VA • Remote

Contractor

Medical, Dental, Vision, Retirement

Re-posted 5 days ago

Job description

Senior Media Buyer / Media Planner
Remote | Federal Healthcare Communications

GLI is seeking an experienced Senior Media Buyer / Media Planner to support a national federal healthcare communications program focused on Veteran outreach, public health awareness, and suicide prevention initiatives.

The selected candidate will lead the planning, placement, optimization, and performance reporting of integrated paid media campaigns across digital and traditional advertising channels. This role requires expertise in audience targeting, media strategy, campaign analytics, and performance optimization to effectively reach Veteran and military populations nationwide.

Key Responsibilities

Develop and execute integrated paid media strategies across digital, social media, Connected TV (CTV), programmatic, video, and broadcast channels.

Plan, negotiate, purchase, place, and optimize advertising campaigns to maximize audience reach, engagement, and return on investment.

Develop audience segmentation and targeting strategies utilizing demographic, behavioral, geographic, and market data.

Monitor campaign performance and continuously optimize media placements based on performance metrics and analytics.

Analyze and report campaign results, including impressions, reach, engagement, click-through rates, video views, conversion metrics, and overall campaign effectiveness.

Prepare executive-level reports and presentations for federal stakeholders.

Collaborate with communications, creative, analytics, and program management teams to ensure successful campaign delivery.

Requirements

Minimum Qualifications

Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business, or a related field.

Minimum eight (8) years of experience in media buying, media planning, digital advertising, integrated marketing, or strategic communications.

Demonstrated experience managing multi-channel paid media campaigns.

Strong analytical, reporting, budgeting, and campaign optimization skills.

Experience with audience targeting, geo-targeting, media analytics, and performance measurement.

Highly Desired Qualifications

Experience supporting Veteran, military, healthcare, behavioral health, public health, or suicide prevention communications initiatives.

Experience managing large-scale federal communications campaigns and media buys exceeding $1 million.

Experience with audience segmentation, impression verification, media compliance, brand safety, and fraud prevention controls.

Experience developing campaigns targeting Veteran and active-duty military populations.

Location: Remote (U.S.)

Employment Type: Consultant / Subcontractor

Qualified candidates should submit a resume highlighting relevant federal, healthcare, media buying, strategic communications, Veteran, military, or public health campaign experience.

Benefits

  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Terms apply to Benefit Packages, depending on scope.

Disclaimer: 

GLI will never send offer letters of employment unless a thorough interview process has taken place and all other internal processing has taken place.

 If you receive one from an outside party and is not from the URL of our firm at @greenberg-larraby.com), please do not respond. If you have further questions, please reach out to your administrator.  

When you apply to our positions, upon our interest, a recruiter will call you directly and will pre-screen prior to an interview.  Offers of employment are contingent upon a thorough interview process, background check, and security clearance adjudication processing as applicable. Thank you.

We are an Equal Opportunity Employer.

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