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About Genuine Foods

At Genuine Foods, we’re building the future of food service—one partnership, one meal, one community at a time. We create exceptional dining experiences focused on culinary excellence, hospitality, and wellness—unlocking potential and fueling connection in every community we serve. As a fast-growing, purpose-driven company operating nationwide, we’re looking for bold, passionate leaders to help us expand our impact across schools, campuses, healthcare facilities, and beyond.

Director of Business Development – Senior Living Genuine Foods | Remote (with travel)

Genuine Foods is seeking a strategic and experienced Director of Business Development – Senior Living to lead sales expansion across senior living communities nationwide. This role is key to developing meaningful partnerships with senior care providers, including independent living, assisted living, and skilled nursing facilities.

The Director will develop and implement sales strategies to drive growth in this emerging vertical, targeting both public and private institutional clients. Applicants must have prior experience selling contract foodservice management to senior living or healthcare institutions.

This is a remote position with significant travel.

Key Responsibilities

• Sales Strategy & Execution: Design and implement territory-level business plans that achieve sales, market share, and revenue goals.
• Pipeline Development: Build and maintain a pipeline of high-value prospects through proactive outreach, relationship-building, and market research.
• Client Engagement: Lead client discovery meetings, tastings, and site visits to demonstrate Genuine Foods’ capabilities and build trust with stakeholders. 
• Proposal Development: Analyze RFPs/RFIs and develop tailored proposals and pricing strategies in collaboration with internal teams.
• Cross-functional Collaboration: Coordinate with Finance, Operations, Culinary, and Marketing to ensure proposals and contract terms align with client expectations and organizational goals.
• Sales Enablement & Reporting: Maintain accurate sales forecasts and pipeline data in the CRM; share insights and updates with leadership.
• Market Intelligence: Track industry trends, regulatory updates, and competitor activity to refine approach and offerings.
• Leadership Engagement: Collaborate with senior leadership to shape strategy, identify market opportunities, and support cross-functional initiatives.
• Sales Process Optimization: Contribute to ongoing improvements in sales methodology, tools, training, and reporting processes.

• Minimum 5 years of consultative sales experience. 
• At least 3 years of experience selling contract foodservice solutions to senior living or healthcare institutions.
• Proven success closing multimillion-dollar contracts with complex stakeholder involvement.
• Deep understanding of the senior living market, resident experience expectations, and operational constraints.
• Experience navigating public and private sector procurement processes.
• Strong ability to present, negotiate, and close with executive decision-makers.
• Entrepreneurial and self-directed, with excellent communication and relationship-building skills.

Benefits

• Competitive compensation and performance bonuses – we believe deeply in aligning incentives between individual and company success 

• Medical, dental, and vision insurance 

• 401(k) with company match 

• Paid time off and wellness support 

• Opportunity to join a mission-driven, high-growth company on the rise 

• Mentorship and growth alongside experienced operators 

GENUINE VALUES 

Trustworthiness: Integrity. Transparency. Reliability. Consistency. Best quality possible. Delivery excellence. 

Personal accountability: Ownership in solving problems. No excuses. Never compromising. Learn from mistakes. Financial stewardship of the bottom line (ours and customers’), without sacrificing quality. 

People first: Human centered solutions/approach. Whole person. Teamwork. Hospitality. Every single person matters. Humanity. Empathy. Meeting people where they are. Culturally responsive. 

Entrepreneurial: Adaptable. Nimble. Go the extra mile. Responsive. Encouraged to try new things. 

Genuine: Real, tasty, scratch-cooked healthy food. Strive for the highest quality, freshest and tastiest product at the price customers can afford. Authentic interactions. Honest. Positive. Proven. Professional. 

Genuine Foods provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.