Remote Creative Concept Jobs in Virginia (NOW HIRING)

Job Description

Hello ,

Our Direct Client, A high technology based company is looking for an Account Based Marketing Manager.
Below is a detailed job description, should you be interested please feel free to reach me via call or email. Amrutha.duddula AT stiorg.com/732-664-8807

Title: Account Based Marketing Manager
Location: Initial Remote (DC/VA locations)
Duration: Fulltime

Job Description:
Reporting to the Director of Product Marketing, the ABM Manager will have direct responsibility for building and delivering account-based marketing programs to meet the growth objective of the business.
Responsibilities

                  Define and build account-based marketing strategy
                  Develop implement and execute marketing plans and acceleration programs for specific, targeted accounts
                  Serve as the focal point for sales team for ABM and improve marketing-sales alignment around accounts, content and campaigns
                  Work closely with sales leadership to align on key accounts and activities
                  Collaborate with marketing stakeholders to develop campaign concept, digital marketing planning, content strategy, creative and more to support ABM plan
                  Work closely with Sales to map and identify key persona in the buying process to develop marketing plan accordingly
                  Leverage and localize existing content, while developing account-specific content where required
                  Define activities KPI's and own the measurement and performance analysis process   

Requirements/Experience:         

          A minimum of 8-10-year experience in multi-channel B2B marketing, preferably in the government, public safety or security software space.
          Experience building and delivering field marketing campaigns, events, executive and key account programs and partner activity
          Strong understanding of the Sales process
          Proven experience enabling a sales organization with training and sales tools
          Experience in develop the strategy and content for marketing programs that drive awareness and demand for your products
          Product marketing and content development background - strong advantage
          Candidate should feel comfortable presenting publicly in outward facing situations
          Strong written and spoken communications skills.
          TRAVEL: 30% travel expected, including some international travel.

Thank you,
Amrutha Duddula
Lead Talent Acquisition Specialist
Software Technology Inc (STI)
Email: amrutha.duddula AT stiorg.com
Phone : 732-664-8807
www.stiorg.com
www.linkedin.com/in/amruthad/

Additional Information

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