Job Summary:
We are seeking a Site Content Manager, Health & Wellness with deep knowledge of the health and wellness space, particularly supplements and nutrition, to lead the development of customer-centric content and product merchandising strategies across our ecommerce platform.
This role sits at the intersection of content, commerce, and wellness expertise. This role owns how customers discover, understand, and shop for wellness on our site. You'll connect the dots between education and conversion-building bundles, shaping routines, and creating content that actually helps people decide what to buy.
If you've ever thought "these products should obviously be merchandised together" or "this page is missing how a real person would use this," this role is for you.
Job Expectations:
Content-Driven Merchandising
Curate product assortments and bundles tailored to specific health goals, conditions, and daily routines (e.g., sleep, gut health, immunity, fitness recovery)
Identify complementary products and create cohesive "regimen-based" shopping experiences
Partner with merchandising and category teams to align content with inventory, promotions, and business priorities
Analyze performance of bundles and curated collections; iterate based on data and customer behavior
Health Content Strategy & Development
Lead the content development of health topic pages that educate and guide customers (e.g., vitamins for energy, stress support, women's health)
Collaborate with content, SEO, and medical/compliance teams to ensure accuracy, discoverability, and regulatory alignment
Translate complex nutritional concepts into clear, engaging, and actionable content for consumers
Ensure content supports both top-of-funnel education and bottom-of-funnel conversion
Customer Experience & Insights
Leverage customer insights, search trends, and behavioral data to inform content and merchandising strategies
Stay current on wellness trends, emerging ingredients, and competitive landscape
Cross-Functional Collaboration
Work closely with marketing, product, UX, and analytics teams to execute integrated campaigns and content experiences
Partner with brand partnerships and merchandising team to highlight key products and innovations
Support lifecycle and personalization initiatives with relevant content and product recommendations
Knowledge, Skills, and Abilities:
Required Qualifications:
7+ years of experience in ecommerce merchandising, content strategy, or a related field
Strongly preferred background as a nutritionist or deep knowledge in dietary supplements or wellness trends
Experience creating or managing health-related content in a regulated environment is a plus
Analytical mindset with experience using data to drive decisions
Strong cross-functional collaboration and project management skills
Ability to translate complex health topics into consumer-friendly content
Technical & Platform Proficiency:
High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana
Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
Education Requirements:
Background in Nutrition, Dietetics, Public Health, or a related field OR
Equivalent hands-on expertise in supplements (e.g. industry experience, certifications, or deep personal/professional immersion)
What Success Looks Like:
Increased engagement and conversion on health content pages
High-performing product bundles and regimen-based experiences
Improved customer understanding and trust in health and wellness offerings
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