Remote Behavior Analyst Jobs in Oregon (NOW HIRING)

The Team

The Growth Analytics team leverages data and insights to drive profitable business growth by supporting the growth vertical in its mission to increase demand, revenue, and customer lifetime value (LTV) at the most efficient cost of acquisition. The team  drives decision analysis, and develops a deep user understanding across several key marketing channels, including Direct Mail, Partnerships, Email, and Digital.
As a Principal Data Analyst, Growth Marketing at Upstart, you will serve as the lead analytics partner for one of our largest acquisition channels. You will support the digital marketing team supporting work across paid search, paid social, paid video, mobile marketing, and SEO. You will apply advanced analytics and measurement frameworks to equip stakeholders with the insights and data needed to align on and execute strategic initiatives. 

In this role, you will collaborate closely with Growth Marketing, Product, Engineering, and Machine Learning teams to drive deep understanding, actionable insights, and data-informed decision-making. You will also help shape the data infrastructure that supports borrower acquisition and retention across our platform-fueling Upstart's growth at the highest levels.

How you'll make an impact:

• Partner cross-functionally with channel owners, product, and engineering leaders to set the growth strategy and analytics roadmap across digital channels and products at Upstart
• Lead the evolution of measurement beyond traditional click-based attribution, incorporating approaches such as marketing mix modeling (MMMs), mobile marketing measurement, and geo-based incrementality testing to develop a more complete view of performance
• Effectively use analytics to understand user behavior, funnel performance, and the impact of growth investments, and make proactive recommendations to improve efficiency and scale
• Design and conduct quantitative analyses and experiments to test hypotheses, helping prioritize the highest-impact opportunities across channels and products
• Collaborate with Analytics Engineering and Engineering to uplevel growth data capabilities, enabling new measurement approaches and accelerating time to insight as the business expands

What we're looking for: 

• Minimum qualifications:
  • Strong analytical and quantitative background with at least 10+ years professional experience, preferably in marketing, growth or product analytics 
  • Deep expertise in applying analytics and data science techniques  to drive impacts in growth and marketing organizations, such as attribution models, customer lifetime values, ROI frameworks, a/b testing, etc. 
  • Proven track record designing and interpreting incrementality experiments, geo-lift tests, or  MMM-based growth measurement
  • Proficiency in data analysis tools (SQL, Python / R, Looker / Mode / Tableau, etc.)
  • Degree in Analytics, Data Science, Economics, Engineering, Mathematics or other quantitative field
  • Strong communication and analytical storytelling skills, experience deriving actionable insights from analysis, a well-balanced rigorous and creative approach to solving difficult and unstructured problems
    
• Preferred qualifications:
  • Experience in technology, marketplace, fintech companies with knowledge of consumer financing
  • Ability to craft executive-ready narratives around complex business or performance topics, leveraging visualization and dashboards to successfully influence and drive C-level decision-making
  • Experience in coaching and mentoring junior team members on technical subjects

Position location - This role is available in the following locations: Remote

Travel requirements - As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions' cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.

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