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Rei Guide information

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How much do rei guide jobs pay per hour?

As of Aug 22, 2026, the average hourly pay for rei guide in the United States is $17.27, according to ZipRecruiter salary data. Most workers in this role earn between $12.98 and $21.15 per hour, depending on experience, location, and employer.

What is an REI Guide?

A REI Guide leads outdoor adventures, such as hiking, kayaking, and cycling, for REI Co-op members and customers. They ensure safety, provide educational insights about nature and outdoor skills, and enhance participants' overall experience. Guides must have strong outdoor expertise, leadership skills, and the ability to adapt to various conditions.

What does an REI Guide do?

As an REI Guide, the majority of your day is spent leading groups through outdoor activities such as hiking, backpacking, kayaking, or cycling, so you can expect to be outside for most of your working hours. In addition to guiding, you may also spend time preparing trip logistics, performing pre-trip safety checks, and sometimes assisting with equipment maintenance or post-trip evaluations. Some administrative work, such as record-keeping and communicating with guests pre- and post-trip, is typically completed at the beginning or end of each shift. The role is highly interactive and hands-on, making it ideal for those who thrive in dynamic outdoor environments and enjoy working closely with people.

What are the key skills and qualifications needed to thrive as an REI Guide?

To thrive as a REI Guide, you need extensive outdoor leadership experience, in-depth knowledge of hiking, camping, or outdoor activities, and relevant certifications such as Wilderness First Aid (WFA) or Wilderness First Responder (WFR). Familiarity with GPS units, navigation tools, and reservation systems is typically required to ensure guest safety and seamless trip coordination. Exceptional communication, group management, and problem-solving skills help guides create positive, educational, and safe experiences for participants. These abilities are essential for delivering memorable outdoor adventures while maintaining the highest standards of safety and customer satisfaction.

How can I get a job as a Rei Guide?

To become a Rei Guide, candidates typically need relevant experience in guiding or customer service, strong communication skills, and knowledge of the environment or subject matter. Applying through official channels, such as company websites or job boards, and obtaining any required certifications or training can improve chances of employment. Prior experience with outdoor activities or guiding tools may also be beneficial.
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Rei Guide jobs near you
Infographic showing various Rei Guide job openings in the United States as of August 2026, with employment types broken down into 79% Full Time, and 21% Part Time. Highlights an 89% In-person, and 11% Remote job distribution, with an average salary of $35,919 per year, or $17.3 per hour.

Store Manager

REI (Recreational Equipment Inc.)

Columbia, MD • On-site

$87K - $108K/yr

Full-time

Medical, Retirement

Posted 24 days ago

REI rating

7.6

Company rating: 7.6 out of 10

Based on 172 frontline employees who took The Breakroom Quiz

62nd of 734 rated retailers

Job description

Overview
REI Co-op is united around discovering, building and celebrating better ways of working in this world, all so that folks can find and pursue a love of the outdoors. When you work for the co-op, you do your best work with the support to live your best life. And you play a part in shaping the future of the outdoors, for people and our planet.
Our team seeks a Store Manager who will drive daily operations of the store. You will manage a retail profit center of $5-$30 million in sales volume! You'll create and reinforce sales culture within the store. You ensure that service is prompt and customer expectations are met.You'll boldly guide teams through change. With your help, Department Managers and Shop Service Managers develop staff to reach sales and service goals.You fulfill REI's vision of educating, inspiring and outfitting our customers for a lifetime of outdoor experiences and stewardship. Ready to discover better with us?
Responsibilities and Qualifications
How you will be successful:
  • Develop and achieve short and long-term retail plans.
  • Manage and delegate planned priorities to Sales Managers and Shop Service Managers.
  • Create a positive employee experience focused on engagement and retention.
  • Use store reports to identify strategies for improving metrics.
  • Overseestore's profitability and financial budgeting.
  • Monitor inventory levels, facilities, and other assets.
  • Engage in local organizations and community events.
  • Inspire a customer-centric culture byrecognizing and rewarding team.
  • Develop top performers and evaluate performance.
  • Builds teams through effective employee development, involvement, and communication.

Bring your passionate, authentic self
We lead with our values, and we are creating a culture that inspires and enables everyone to bring their whole self and their highest ambitions to work every day so that we can achieve more outside together. Join us in seeking, creating, and building new ways to work.
Your qualities:
  • 3-5 years of retail store management experience (preferred)
  • Enjoys communicating and building relationships, both inside and outside the organization.
  • Open to feedback and other viewpoints in the spirit of supporting the business.
  • Uses business understanding, innovative thinking, and sound judgment to solve problems.
  • Makes solid recommendations by combining information from various sources.
  • Produces quality work by setting effective goals and establishing priorities.
  • Organizes and uses resources to meet deadlines, keeps others in the loop about plans and progress.
  • Engages and influences others to accomplish worthwhile organizational goals.

Closing
At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity - that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.
Pay Transparency
We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.
REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.
Pay Range
$87,087.73 - $108,909.74 per year

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About REI

Sourced by ZipRecruiter

REI, or Recreational Equipment, Inc. is a widely respected retail company based in Kent, WA, US. The company caters to the outdoor recreation industry, providing a complete range of high-quality, sustainable gear and sporting goods. Founded in 1938 by avid mountaineers, it was built on the passion for exploring the outdoors and offers products for camping, hiking, cycling, fitness, paddle sports, snow sports, and more. REI also conducts outdoor adventure trips and classes. Its mission is to inspire, educate, and outfit for a lifetime of outdoor adventure and stewardship. For decades, REI has stood by its core values of authenticity, quality, service, respect, integrity, and balance. Proudly, the company has made Fortune Magazine's list of "100 Best Companies to Work For" every year since the list's inception.

Industry

Retail

Company size

10,000+ Employees

Headquarters location

Kent, WA, US

Year founded

1938

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