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Record Label Marketing Jobs (NOW HIRING)

Universal Music Group

Director, Artist & Label Services

Hollywood, CA · On-site

$142K - $170K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

We identify and develop recording artists and songwriters, and we produce, distribute and promote ... Bring Your Vibe: * 8+ years of experience in account management, artist relations, marketing, or e ...

Universal Music Group

Director, Label Management

Los Angeles, CA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

We identify and develop recording artists and songwriters, and we produce, distribute and promote ... Collaborate with Commercial Marketing to develop compelling narratives and strategies that drive ...

New

Amazon

Senior Label Relations Manager

Culver City, CA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... sales/marketing, ideally at a record label/distributor, artist management agency, digital music service or social media company. - 3+ years with a digital music/media organization in a business ...

Umusic

Director, Artist & Label Services

Los Angeles, CA · On-site

$136K - $163K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

We identify and develop recording artists and songwriters, and we produce, distribute and promote ... Bring Your Vibe: * 8+ years of experience in account management, artist relations, marketing, or e ...

Umusic

Director, Label Management

Los Angeles, CA

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

We identify and develop recording artists and songwriters, and we produce, distribute and promote ... Collaborate with Commercial Marketing to develop compelling narratives and strategies that drive ...

New

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Record Label Marketing information

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How much do record label marketing jobs pay per hour?

As of Aug 17, 2026, the average hourly pay for record label marketing in the United States is $40.87, according to ZipRecruiter salary data. Most workers in this role earn between $28.85 and $52.88 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in record label marketing?

To excel in Record Label Marketing, a solid understanding of music industry trends, campaign management, and brand development is essential, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, analytics tools like Google Analytics and Chartmetric, and customer relationship management (CRM) systems is typically required. Strong interpersonal skills, creativity, and the ability to multitask effectively set top performers apart. These competencies are vital for creating impactful promotional strategies, connecting with diverse audiences, and successfully launching music releases in a fast-paced, ever-evolving environment.

What is record label marketing?

A Record Label Marketing job involves promoting artists, albums, and music releases to maximize sales, streaming, and fan engagement. This role includes developing marketing strategies, coordinating social media campaigns, securing media coverage, and working with distributors, influencers, and partners. Marketers analyze audience data to optimize campaigns and ensure artists reach their target market. The goal is to build an artist's brand, create buzz, and drive revenue through various promotional efforts.

What are the typical daily responsibilities in record label marketing?

Professionals in Record Label Marketing are responsible for coordinating music release campaigns, developing promotional strategies, and working closely with artists, managers, and creative teams to ensure effective branding. Daily tasks often include managing social media accounts, analyzing audience engagement, tracking campaign performance, and liaising with press and media outlets. You may also coordinate events, oversee the production of marketing materials, and connect with digital streaming platforms to maximize exposure. This role requires balancing multiple projects simultaneously and adapting quickly to changes in the music landscape, making it both dynamic and rewarding for those passionate about music marketing.

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Record Label Marketing jobs near you
Infographic showing various Record Label Marketing job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 13% Part Time, and 3% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $85,000 per year, or $40.9 per hour.

FADER Label - Internship Program Fall 2026 (Digital & Marketing)

The FADER

Brooklyn, NY • On-site

Internship

This job post has expired today. Applications are no longer accepted.

Job description

Program overview
We're looking for motivated, culturally engaged interns to join our team in one of two tracks: Digital or Marketing. This is a hands-on, mentorship-driven program designed to teach how an independent label builds campaigns, grows audiences, and discovers new artists.
What you'll get
  • Weekly check-ins + mentorship from label staff
  • Exposure to real release cycles (planning → launch → analysis)
  • A supervised capstone project (end-of-term presentation)

Note: This internship is structured as an educational experience with close supervision and defined learning goals.
Tracks
Digital Intern (Track)
You'll learn: how labels build attention and community on short-form platforms.
You'll do (with supervision):
  • Support content calendars and posting workflows
  • Pitch short-form concepts for TikTok/Reels/Shorts
  • Track performance metrics and summarize learnings
  • Research creators, trends, and partnership opportunities

Ideal for: people who live on the internet (in a good way) and can articulate why something is spreading.
Marketing Intern (Track)
You'll learn: how release campaigns are planned, packaged, and measured.
You'll do (with supervision):
  • Support campaign timelines, rollout planning, and asset organization
  • Research comps, fan/audience insights, and culture moments relevant to releases
  • Help assemble internal decks and post-campaign recaps
  • Assist with coordination across creative, digital, and distribution

Ideal for: organized, creative candidates who love music storytelling.
Qualifications (all tracks)
  • Strong interest in music, culture, and emerging artists
  • Excellent organization + clear communication
  • Proactive, collaborative, and reliable
  • Familiarity with Spotify/Apple Music + TikTok/Instagram/YouTube tools

Bonus: CapCut/Premiere/Final Cut, Canva/Adobe, writing, playlisting, DJing/producing, participation in music communities.
Eligibility
  • Currently enrolled and able to receive academic credit through your institution.

Perks
  • Flexible schedule
  • Mentorship + exposure to label strategy across marketing
  • Opportunities to attend shows/industry events when relevant/available

About FADER Label
FADER Label is an independent record label founded in 2002 in New York City by Jon Cohen and Rob Stone. Born out of The FADER, the iconic media company that has been a defining voice in emerging music and culture since 1999, FADER Label was created to offer artists an alternative that aims to break the rules of the traditional label system.
Over the years, FADER Label has been home to a range of globally recognized and culture-shaping artists including Clairo, Matt & Kim, Yuna, binki, Slayyyter, Shallou, James Ivy, and Saul Williams. Collectively, releases across the label's catalog have generated billions of streams worldwide, alongside gold and platinum certifications and sold-out tours.

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