1

Record Label Marketing Jobs (NOW HIRING)

Minimum of 3-5 years of progressive marketing or project management experience within a record label, artist management company, or entertainment agency. Experience within the Nashville music ...

New

... marketing operations, or label operations at a record label, DSP, or relevant media/entertainment company. (2+ years minimum in a data-driven marketing role.) Skills & Competencies * Data literacy:

We identify and develop recording artists and songwriters, and we produce, distribute and promote ... Collaborate with Commercial Marketing to develop compelling narratives and strategies that drive ...

... sales/marketing, ideally at a record label/distributor, artist management agency, digital music service or social media company. - 3+ years with a digital music/media organization in a business ...

You Have: * 6+ years of experience with label relations, account management, product/project management or sales/marketing, ideally at a record label/distributor, artist management agency, digital ...

Senior Label Relations Manager

New York, NY · On-site

$131K - $185K/yr

You Have: * 6+ years of experience with label relations, account management, product/project management or sales/marketing, ideally at a record label/distributor, artist management agency, digital ...

next page

Showing results 1-20

Record Label Marketing information

See salary details

$23

$40

$56

How much do record label marketing jobs pay per hour?

As of Jun 14, 2026, the average hourly pay for record label marketing in the United States is $40.87, according to ZipRecruiter salary data. Most workers in this role earn between $28.85 and $52.88 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the Record Label Marketing position, and why are they important?

To excel in Record Label Marketing, a solid understanding of music industry trends, campaign management, and brand development is essential, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, analytics tools like Google Analytics and Chartmetric, and customer relationship management (CRM) systems is typically required. Strong interpersonal skills, creativity, and the ability to multitask effectively set top performers apart. These competencies are vital for creating impactful promotional strategies, connecting with diverse audiences, and successfully launching music releases in a fast-paced, ever-evolving environment.

What is a Record Label Marketing job?

A Record Label Marketing job involves promoting artists, albums, and music releases to maximize sales, streaming, and fan engagement. This role includes developing marketing strategies, coordinating social media campaigns, securing media coverage, and working with distributors, influencers, and partners. Marketers analyze audience data to optimize campaigns and ensure artists reach their target market. The goal is to build an artist's brand, create buzz, and drive revenue through various promotional efforts.

What are some typical daily responsibilities for someone working in Record Label Marketing?

Professionals in Record Label Marketing are responsible for coordinating music release campaigns, developing promotional strategies, and working closely with artists, managers, and creative teams to ensure effective branding. Daily tasks often include managing social media accounts, analyzing audience engagement, tracking campaign performance, and liaising with press and media outlets. You may also coordinate events, oversee the production of marketing materials, and connect with digital streaming platforms to maximize exposure. This role requires balancing multiple projects simultaneously and adapting quickly to changes in the music landscape, making it both dynamic and rewarding for those passionate about music marketing.

More about Record Label Marketing jobs
What cities are hiring for Record Label Marketing jobs? Cities with the most Record Label Marketing job openings:
What are the most commonly searched types of Record Label Marketing jobs? The most popular types of Record Label Marketing jobs are:
What states have the most Record Label Marketing jobs? States with the most job openings for Record Label Marketing jobs include:
Infographic showing various Record Label Marketing job openings in the United States as of June 2026, with employment types broken down into 87% Full Time, 8% Part Time, and 5% Contract. Highlights an 85% Physical, 3% Hybrid, and 12% Remote job distribution, with an average salary of $85,000 per year, or $40.9 per hour.

Director, Artist and Label Services

Umusic

Santa Monica, CA

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 9 days ago


Job description

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Famehouse, a division of UMG, is the preeminent leader in merchandise & D2C solutions in music, defining & delivering the industry's best-in-class service to connect artists with their fans. Established & headquartered in Philly, Famehouse powers merch and D2C for UMG's labels, artists, and Bravado. Our success & culture is fueled by collaboration-both within FH and with our partners. We are passionate about the impact of D2C & merchandise for artists, providing a full-service solution to grow an artist's owned business including strategy, creative, merchandising, fulfillment, customer service, technology, and more.

How We Lead:

Famehouse is seeking an experienced merch Account/Brand Manager to join our team in Los Angeles as a Director, Artist Services, focusing on our urban roster (hip hop/r&b) artists at Interscope Capitol.

In this role, you'll lead our relationship with each artist team, crafting merch & D2C strategies that align with the artist's creative vision to deliver strong commercial results across both merch and music. You'll develop long-term (rolling 12mo+) calendar plans across all revenue channels-including D2C, tour, VIP, retail sales, and licensing-guiding the strategy behind every campaign, product launch, and fan experience.

This role requires a strong ability to sell ideas and inspire confidence with artist and label teams, bringing clarity & thoughtful storytelling to every campaign discussion to help artists understand D2C & merch's impact in building fandom. It requires exceptional taste, deep cultural fluency, and an intuitive understanding of artist brand, aesthetic direction, and creative identity.

Success in this role also requires exceptional collaborative leadership, working closely with many teams and disciplines, both internally and with partners. Candidates must lead with positivity, respect, and a team-first mindset, ensuring strong partnerships across the organization and consistently delivering great outcomes for artists.

How You'll Create:

  • Serve as the primary point of contact for assigned artists and label partners, building trusted relationships with artist management, label marketing teams, and creative partners.
  • Lead holistic, cross-channel merchandise strategy across D2C, tour, retail, and licensing, including for physical music on d2c, exclusives, and fan engagement moments.
  • Develop rolling 12-month calendar plans across all channels, including D2C, tour & VIP, retail, and licensing initiatives, working closely with the artist team, label marketing and creative.
  • Bring infectious energy, enthusiasm, and storytelling to all pitch, proposal, and planning conversations - inspiring clients to adopt innovative D2C and merch ideas that drive growth.
  • Lead development and presentation of artist proposals, calendar plans, and go-to-market initiatives, ensuring buy-in from clients and stakeholders.
  • Partner closely with Campaign Managers to ensure all campaigns and initiatives remain on track to achieve artist and label goals, proactively identifying opportunities to optimize performance.
  • Oversee delivery of Artist & Label Business Reviews, campaign recaps, insights reporting, and strategic recommendations.
  • Manage artist and label feedback and ensure all executions are aligned with client expectations and artist brand standards, including leading all business and product approvals.
  • Serve as a collaborative, trusted partner inside the organization - working closely with a wide range of teams, operating with positivity, respect, and a solutions-focused mindset.
  • Maintain strong client satisfaction by ensuring artist teams feel supported, informed, and excited about their partnership with Famehouse.

Bring Your Vibe:

  • 8+ years of experience in account management, artist relations, marketing, or eCommerce within music, entertainment, or merchandise.
  • Demonstrated success managing artist relationships in fast-paced environments.
  • Strong understanding of the label, artist, and merchandise ecosystem, ideally with prior label-side, artist commerce, or D2C experience.
  • A passion for the music & culture of Interscope's Urban roster is a must. Strong experience in Urban (Hip-Hop/R&B) while holding comprehensive knowledge across all genres. Candidates should bring dedication in serving the artist community and delivering exceptional experiences for their fans.
  • Strong understanding of D2C commerce, merchandise strategy, and fan engagement.
  • Excellent communicator and presenter with the ability to sell ideas and strategies in compelling ways. High degree of comfort communicating with sr. leaders, artist managers, and their teams.
  • Strong creative instincts and taste level aligned with artist brands and cultural trends.
  • Positive, collaborative leader who works well across many teams and builds trust easily.
  • Highly organized and able to manage multiple campaigns, clients, and priorities simultaneously.
  • Passion for music, fan culture, and building meaningful artist-to-fan experiences.
  • Commitment to teamwork and respect for every function is required; must be willing to set personal ego aside for the good of the team and delivering for our artists and partners.

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren't just values-they're how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

  • Comprehensive medical, dental, and vision coverage

  • Including 100% coverage for out-patient in-network mental health services

  • Fertility coverage for eligible medical plan participants

  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

  • Student Loan Repayment Assistance and Tuition Reimbursement

  • 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

  • Flexible Paid Time Off (PTO) for exempt employees

  • 3-weeks PTO for non-exempt employees

  • 2-weeks paid Winter Break

  • 10 Company Holidays (including Juneteenth and Wellbeing Day)

  • Summer Fridays (between Memorial Day and Labor Day)

  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.


Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.

For more information, please click on the following links.

E-Verify Participation Poster:English / Spanish

E-Verify Right to Work Poster:English|Spanish


Job Category:eCommerce

Salary Range:

$99,000 - $130,000

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.