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Record Label Marketing Jobs (NOW HIRING)

Umusic

Manager, Label Operations

Miami Beach, FL

... marketing operations, or label operations at a record label, DSP, or relevant media/entertainment company. (2+ years minimum in a data-driven marketing role.) Skills & Competencies * Data literacy:

Amazon

Senior Label Relations Manager

Culver City, CA · On-site

... sales/marketing, ideally at a record label/distributor, artist management agency, digital music service or social media company. - 3+ years with a digital music/media organization in a business ...

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Record Label Marketing information

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How much do record label marketing jobs pay per hour?

As of Jun 9, 2026, the average hourly pay for record label marketing in the United States is $40.87, according to ZipRecruiter salary data. Most workers in this role earn between $28.85 and $52.88 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the Record Label Marketing position, and why are they important?

To excel in Record Label Marketing, a solid understanding of music industry trends, campaign management, and brand development is essential, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, analytics tools like Google Analytics and Chartmetric, and customer relationship management (CRM) systems is typically required. Strong interpersonal skills, creativity, and the ability to multitask effectively set top performers apart. These competencies are vital for creating impactful promotional strategies, connecting with diverse audiences, and successfully launching music releases in a fast-paced, ever-evolving environment.

What is a Record Label Marketing job?

A Record Label Marketing job involves promoting artists, albums, and music releases to maximize sales, streaming, and fan engagement. This role includes developing marketing strategies, coordinating social media campaigns, securing media coverage, and working with distributors, influencers, and partners. Marketers analyze audience data to optimize campaigns and ensure artists reach their target market. The goal is to build an artist's brand, create buzz, and drive revenue through various promotional efforts.

What are some typical daily responsibilities for someone working in Record Label Marketing?

Professionals in Record Label Marketing are responsible for coordinating music release campaigns, developing promotional strategies, and working closely with artists, managers, and creative teams to ensure effective branding. Daily tasks often include managing social media accounts, analyzing audience engagement, tracking campaign performance, and liaising with press and media outlets. You may also coordinate events, oversee the production of marketing materials, and connect with digital streaming platforms to maximize exposure. This role requires balancing multiple projects simultaneously and adapting quickly to changes in the music landscape, making it both dynamic and rewarding for those passionate about music marketing.

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Record Label Marketing jobs near you
Infographic showing various Record Label Marketing job openings in the United States as of May 2026, with employment types broken down into 4% As Needed, 22% Full Time, 66% Part Time, 4% Temporary, and 4% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $85,000 per year, or $40.9 per hour.
Marketing Manager - Echo Harbor (Record Label)

Marketing Manager - Echo Harbor (Record Label)

Oregon Catholic Press

Lake Oswego, OR • On-site

$79K - $85K/yr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 10 days ago

Job description

Description

WHO WE ARE

OCP is a self-supporting, not-for-profit Catholic publishing company striving to help people encounter God and His love through music and liturgical resources. At OCP, we value Empathy, Humility, and Passion in our teammates. We also support our employees with great benefits and opportunities for growth. We think it's a great place to be a part of, and we think you will, too. If you align with our mission and have the experiences described below, we would love to hear from you.


PRIMARY PURPOSE 

OCP Label Group is seeking a highly motivated, music marketing-minded professional to lead and execute marketing campaigns for the new Echo Harbor Worship label imprint. This role will be pivotal in driving the growth of our label brand and its artists with a laser focus on developing and implementing marketing strategies that will increase the label audience and drive label revenues. 


This role offers the opportunity to help establish processes, build momentum, and contribute meaningfully to how the label connects with audiences over time. It is part of a growing label operation and may evolve as the business continues to develop.


Our ideal candidate is passionate about music and faith, brings a strong marketing foundation, has record label marketing experience, and is energized by the opportunity to help grow something in its early stages. They are comfortable working in a dynamic environment, adapting as priorities evolve, and taking ownership of initiatives that make a measurable impact.


Our ideal candidate will be passionate about music and faith, with a proven ability to generate impactful, results-driven initiatives. 


ESSENTIAL DUTIES AND RESPONSIBILITIES 

  • Develop and execute marketing plans to promote Echo Harbor albums, singles, and artists
  • Strategize and manage social media, online advertising, email marketing, and digital content 
  • Work with artist roster to assist in building out their social and digital presence 
  • Manage, develop, and report on key KPI's related to campaigns
  • Oversee the production of key promotional materials and advertising content 
  • Work with key partners and DSPs to develop promotional strategies, pre-save campaigns, editorial pitching, and playlisting opportunities
  • Work closely with cross-functional departments to ensure cohesive digital execution 
  • Assess ROI to refine marketing strategy and promotions 


OTHER DUTIES AND RESPONSIBILITIES 

  • Work with 3rd party agencies and vendors as needed 
  • Conduct market analysis to understand trends, identify target audiences, and adjust strategies 
  • Launch creative fan acquisition and engagement strategies including email, SMS, activations, UGC, and direct-to-fan initiatives

Requirements

MINIMUM REQUIRED QUALIFICATIONS & EXPERIENCE 

  • 4+ years of marketing or promotional background, ideally within music or entertainment  
  • Strong knowledge of digital platforms, social trends, and content formats, especially TikTok, YT, and emerging platforms
  • Experience managing marketing campaigns and reporting on those campaigns
  • Record label marketing experience
  • Experience engaging or managing PR, event, and radio promotion contractors / third parties  
  • Highly organized, detail-oriented, and able to thrive in a fast-paced environment 
  • Excellent written and verbal communication skills


PREFERRED QUALIFICATIONS & EXPERIENCE

  • BA in Marketing or some closely related field 
  • Strong grasp of analytics tools (Chartmetric, TikTok Analytics, YouTube Studio, Google Analytics, etc)
  • Deep understanding of the Christian/faith-based music market and its relationship with pop culture

COMPENSATION & BENEFITS

Estimated starting pay range between $79,300 - $85,100, depending on qualifications and experience.


OCP has an outstanding benefits package to care for our employees and their families, including:

o Medical insurance with a zero deductible and 90 percent premium coverage for employees and eligible dependents

o Dental, vision, flexible spending, and life/long-term disability plans

o 403(b) retirement plan with employer contributions

o Generous paid time off accruals and 12-14 paid holidays annually


OCP is an Equal Opportunity Employer that seeks a diverse workforce from all racial, ethnic, and socio-economic backgrounds, and all qualified applicants will receive consideration without regard to any category protected by law. Inquiries are encouraged from candidates who will enrich and contribute to the cultural and ethnic diversity of our organization. 

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