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Description

Marketing Manager

FLSA Classification: Full-Time, Exempt

The Country Music Hall of Fame and Museum, Marketing Department

Company Overview: Accredited by the American Alliance of Museums, the Country Music Hall of Fame and Museum has been called the "Smithsonian of country music," celebrated for its broad cultural impact, educational mission, and unrivaled collection of historically important artifacts. Chartered by the state of Tennessee in 1964, the Museum is a 501(c)(3) nonprofit, educational organization that documents and interprets the history of country music. The Museum collects objects and archival materials that illustrate the evolving history and traditions of country music and provides diverse learning opportunities through educational programs, publications, and exhibitions. 

First opened in 1967 on Nashville's Music Row, the Country Music Hall of Fame and Museum launched its current downtown location in 2001. In 2014, the Museum unveiled a $100 million expansion that doubled its footprint. The Museum now encompasses 350,000 square feet of exhibition galleries, archival storage, retail stores, and event space. The Museum owns Hatch Show Print, a letterpress print shop opened in 1879, and it operates Historic RCA Studio B, where Dolly Parton, Elvis Presley, and many others recorded. In addition, the Museum offers the Taylor Swift Education Center for students, teachers, and families, and dedicated performance spaces in the CMA Theater and Ford Theater, both of which regularly host nationally recognized live music and cultural events.

In 2024, the Museum was awarded the prestigious National Medal of Arts by President Joe Biden. The medal is the highest award given to artists and arts institutions by the United States government. The White House Citation, which accompanied the medal, recognized the Museum's work, which "preserves history, honors giants of the genre, and inspires future generations to write their own songs about the American story."

What We Offer for Full-Time Staff: 

• Medical, Dental, Vision, Life Insurance Options
• Competitive Pay
• Paid Vacation and Sick Days
• Paid Holidays (13) and Floating Holidays (2)
• 401(K) with Up to 3% Employer Match
• Employee Assistance Program (Free Counseling and Legal Services)
• Eligibility for Public Service Student Loan Forgiveness  
• FREE 24/7 Downtown Parking and Transit Benefits
• Continuing Professional Offerings
• Complimentary Museum Admission (For Yourself, Family, and Friends)
• Reciprocal Partnerships with Local Venues (The Nashville Zoo, Dollywood Theme & Water Parks, National Museum of African American Music, tours at The Opry and The Ryman Auditorium, and more) 
• Up to 25% Discount in Retail Stores and Onsite Restaurant Venues
• Opportunities to Attend Exhibit Openings, Concerts and Special Events
• Employee Engagement Activities and Opportunities
• FSA and Dependent Care Options 
• Dog Friendly Work Environment
• Volunteering and Community Engagement Opportunities

Departmental Overview: The Marketing Department leads all marketing strategies for one of the most visited museums in America by developing and executing campaigns, creating engaging content, and analyzing performance to optimize results. The Department is organized into three areas: brand marketing, revenue marketing, and licensing operations. Through digital, social, and traditional channels, the team drives awareness, engagement, and revenue, while collaborating with internal teams and external partners to reach new audiences and foster meaningful engagement with the Museum.

Position Overview: Reporting to the Associate Director of Revenue Marketing, the Marketing Manager will play an integral role in supporting and promoting the Museum's various revenue channels, including admission, retail, events, dining, publicly-tickets concerts, and membership. This position will focus on the marketing, media buying, financial, and promotional needs of the Country Music Hall of Fame and Museum and its affiliated brands, such as CMA Theater, Hatch Show Print, Haley Gallery, and Historic RCA Studio B. Working with internal departments, the Marketing Manager will ensure that best-of-class marketing practices are applied and institutional branding standards are met across paid and owned media. This position provides a tremendous opportunity to experience all levels of marketing; organic and paid media, digital and print placements, creative strategy, and budget management. 

Specific Job Duties Include:

• Manage timelines, deliverables, and resource allocation for campaigns across Museum divisions that drive earned revenue and membership.
• Collaborate cross-departmentally and with external agencies to launch media buys and fulfill advertising secured including digital/social, print, radio, streaming, TV, outdoor, and other media.
• Conduct market research and analyze performance metrics to optimize ongoing campaigns and inform future campaigns.
• Manage marketing budgets for various Museum lines of business, ensuring effective allocation of resources, responsible expense management, and execution of plans that drive measurable results and positive return on investment.
• Assist in the development and execution of digital, email, on-property, and paid social marketing strategies, as well as partnership promotions.
• Help grow the Museum's organic presence in both traditional search engines and AI-powered search results through SEO and GEO implementation.
• Support eCommerce initiatives across store websites, emails, and social media.
• Identify and pilot new marketing tactics to broaden the Museum's reach, increase ticket and membership revenue, and promote ancillary revenue streams (retail, food and beverage, venue rentals, etc.).

Requirements

Minimum Requirements:

• Bachelor Degree in Marketing, Digital, Communication or related field
• Minimum of 3 years marketing experience; 1-2 years in revenue or performance marketing preferred
• Proficiency in analyzing and reporting on campaigns (digital, paid, and otherwise)
• Experience with MS Office, Google Analytics, CMS (WordPress, Shopify)
• Knowledge of SEO, paid advertising, email marketing, and social media 
• Exceptional project management, attention to detail, and communication skills to balance the varied goals and objectives of each project or campaign
• Excellent analytical, critical thinking, and problem-solving skills
• Excellent oral and written communication skills, including email communication and group presentations

Preferred Qualifications:

• Prior museum, hospitality, tourism, not for profit, ticketing, publishing, digital content, agency or related experience preferred
• Basecamp, BrightEdge, CMS (WordPress, Shopify), CRM (Tessitura) experience preferred

Key Qualifications (Knowledge, Skills & Abilities): 

• Highly innovative and strategic self-starter with strong business acumen and a growth mindset
• Ability to prioritize, multi-task, and be flexible in a fast-paced environment
• Positive attitude, willingness to learn, and ability to work independently as well as collaboratively in a team

Notes to Applicant:

The Country Music Hall of Fame and Museum is an equal opportunity employer. We respect the varied attributes, characteristics, and perspectives that make each person unique. The museum promotes an environment of respect, communication, and understanding, while actively providing opportunities for all employees of all backgrounds the skills, experience, and information necessary to succeed. The museum does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy, childbirth and related medical conditions), national origin, political affiliation, gender identity, sexual orientation, disability, genetic information or characteristics, age, membership in an employee organization, military or veteran status, or other non-merit factor. The Country Music Hall of Fame and Museum does not tolerate discrimination or harassment based on any of these characteristics. 

We are a drug-free workplace and an equal opportunity employer that welcomes all qualified candidates to apply for open positions. The Country Music Hall of Fame and Museum is committed to providing a safe and secure environment for its staff and visitors. All offers of employment are subject to and contingent upon the successful completion of a background check and employment verification, including federally mandated E-Verify processes, as required for position.

Due to the high volume of applications received for this position, hiring managers will only contact candidates they are interested in scheduling for an interview. Please refrain from calling to inquire about the status of your application. 

Please upload a resume and cover letter when applying for the position.

Applications are only accepted online on our career page: https://www.countrymusichalloffame.org/careers