To thrive at Rakuten, professionals generally need strong analytical skills, a background in business or technology, and relevant experience in e-commerce or digital services. Familiarity with CRM systems, data analytics platforms, or digital marketing tools is often beneficial, along with any relevant certifications in sales, IT, or project management. Strong communication, cross-cultural collaboration, and adaptability are highly valued soft skills due to Rakuten's global presence. These capabilities help drive innovation and success in a fast-paced, technology-driven environment.