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Radio Sales Representative Jobs (NOW HIRING)

DCG Radio

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Two-Way Radio Sales Representative

Cincinnati, OH · On-site

$40K - $60K/yr

We are seeking a motivated and customer-focused Two-Way Radio Sales Representative to join our growing team. This is an excellent opportunity for an experienced sales professional--or someone with ...

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$23K

$76.7K

$141.5K

How much do radio sales representative jobs pay per year?

As of Jul 27, 2026, the average yearly pay for radio sales representative in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What is the difference between Radio Sales Representative vs Advertising Sales Agent?

AspectRadio Sales RepresentativeAdvertising Sales Agent
CredentialsHigh school diploma or equivalent; sales experienceHigh school diploma or equivalent; sales experience
Work EnvironmentRadio stations, media companiesAdvertising agencies, media companies
Industry UsagePrimarily radio broadcastingVarious media including radio, TV, digital
Job FocusSelling radio advertising spaceSelling advertising across multiple media platforms

Both roles involve sales skills and media industry knowledge, but Radio Sales Representatives focus specifically on radio advertising, while Advertising Sales Agents may work across multiple media channels. The choice depends on your interest in radio versus broader advertising sales opportunities.

What does a Radio Sales Representative do?

A Radio Sales Representative is responsible for selling advertising space on radio stations to businesses and organizations. They work with clients to understand their marketing goals and create advertising campaigns that reach the station's audience. Their duties include prospecting new clients, preparing proposals, negotiating contracts, and maintaining relationships with existing clients. Radio Sales Representatives must stay informed about market trends and the competitive landscape to offer effective advertising solutions.

What is the highest paying sales rep job?

Among sales representative roles, those in technology, pharmaceuticals, and medical devices tend to have the highest earning potential, often including substantial commissions and bonuses. Senior or specialized sales positions, such as enterprise software sales or medical device sales, typically offer higher salaries and commission structures compared to general sales roles.

What are the key skills and qualifications needed to thrive as a Radio Sales Representative, and why are they important?

Success as a Radio Sales Representative requires strong sales acumen, market research abilities, and excellent communication skills, often supported by a background in marketing or business. Familiarity with CRM software, advertising analytics tools, and media planning systems is typically expected. Persuasion, resilience, and relationship-building are standout soft skills for this role. These competencies are crucial for securing advertising clients, meeting sales targets, and fostering long-term business partnerships in a competitive media environment.

What are some common challenges Radio Sales Representatives face when building and maintaining client relationships?

Radio Sales Representatives often encounter challenges such as overcoming client skepticism about the effectiveness of radio advertising in a digital age, adapting sales pitches to meet varied business needs, and maintaining long-term relationships in a competitive market. It’s essential to stay updated on industry trends and demonstrate measurable value to clients through creative campaign solutions. Building trust with clients and providing excellent follow-up service are key to retaining business and generating referrals.

How much do radio sales reps make?

Radio sales representatives typically earn a median annual salary of around $50,000 to $70,000, with additional commissions based on sales performance. Earnings can vary depending on experience, location, and the size of the station or company, with top performers potentially earning over $100,000 annually.

What qualifications do I need to work at a radio station?

Radio sales representatives typically need a high school diploma or equivalent, strong communication and interpersonal skills, and familiarity with sales techniques. Some positions may prefer or require a bachelor's degree in marketing, communications, or a related field, along with experience using customer relationship management (CRM) software. Knowledge of the radio industry and the ability to work flexible hours are also beneficial.

Can you make $500,000 a year in sales?

Radio sales representatives typically earn commissions based on sales performance, and reaching $500,000 annually is possible but uncommon. High earnings usually require extensive experience, a strong client network, and high-value advertising contracts. Most radio sales roles offer a combination of base salary and commission, with top performers earning significantly more than average.
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What cities are hiring for Radio Sales Representative jobs? Cities with the most Radio Sales Representative job openings:
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Radio Sales Representative jobs near you
Infographic showing various Radio Sales Representative job openings in the United States as of July 2026, with employment types broken down into 75% Full Time, and 25% Part Time. Highlights an 100% In-person job distribution, with an average salary of $76,681 per year, or $36.9 per hour.
Two-Way Radio Sales Representative

Two-Way Radio Sales Representative

DCG Radio

Cincinnati, OH • On-site

$40K - $60K/yr

Full-time

Medical, PTO

Posted 11 days ago

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Job description

Join an Industry Leader in Wireless Communications

As an Authorized Kenwood and Hytera Dealer, we provide businesses, municipalities, schools, healthcare organizations, industrial facilities, and public safety agencies with reliable, mission-critical communication solutions. We are seeking a motivated and customer-focused Two-Way Radio Sales Representative to join our growing team.

This is an excellent opportunity for an experienced sales professional—or someone with technical aptitude and a passion for technology—to build a rewarding career in the wireless communications industry.


What You'll Do

  • Develop new business through prospecting, networking, referrals, and customer visits.
  • Build and maintain long-term relationships with commercial, industrial, education, healthcare, municipal, and public safety customers.
  • Identify customer communication needs and recommend Kenwood and Hytera two-way radio systems and related solutions.
  • Present products, conduct demonstrations, and prepare quotes and proposals.
  • Sell portable and mobile radios, repeaters, dispatch solutions, accessories, FCC licensing assistance, and service agreements.
  • Collaborate with our installation and service teams to ensure seamless project delivery and outstanding customer satisfaction.
  • Maintain an active sales pipeline and customer records using our CRM.
  • Meet or exceed monthly and annual sales objectives.
  • Stay current on Kenwood and Hytera product offerings, DMR and NXDN technologies, FCC regulations, and industry trends.


Qualifications

  • Previous outside B2B sales experience preferred.
  • Experience in two-way radio, telecommunications, wireless communications, security systems, or technology sales is highly desirable.
  • Familiarity with Kenwood, Hytera, Motorola, Icom, or other land mobile radio (LMR) manufacturers is a plus.
  • Knowledge of digital radio technologies such as DMR, NXDN, P25, LTE/Push-to-Talk, or IP networking is beneficial.
  • Strong communication, presentation, and negotiation skills.
  • Self-starter with excellent organizational and time-management abilities.
  • Valid driver's license and willingness to travel within the assigned territory.


Why Join Our Team?

As an Authorized Kenwood and Hytera Dealer, we offer customers more than just equipment—we deliver complete communication solutions backed by expert consultation, professional installation, service, and ongoing support. Our reputation has been built on technical expertise, integrity, and exceptional customer service.

When you join our team, you'll receive:

  • Competitive base salary plus uncapped commission
  • Performance bonuses and sales incentives
  • Manufacturer product training and ongoing professional development
  • Health benefits (new offering)
  • Paid vacation and holidays
  • Company vehicle, car stipend, or mileage reimbursement (where applicable)
  • Cell phone stipend, laptop, and sales tools
  • Opportunities for career growth in a stable and expanding industry


Help Keep People Connected

From construction sites and manufacturing plants to schools, healthcare facilities, and emergency response organizations, the communication systems we provide help keep people safe, productive, and connected every day.

If you're driven to build relationships, solve customer challenges, and represent trusted brands like Kenwood and Hytera, we'd like to hear from you.


Apply today and become part of a team committed to delivering dependable communication solutions with industry-leading products and exceptional customer support.

Company Description

About the Company
DCG was founded more than 30 years ago with a simple mission: To help aviation customers better utilize radios to connect their people. Of course, this was before cell phones, before the internet, and before text messaging. We showed airlines how to transform their “walkie talkies” into powerful tools to link their pilots, mechanics, gate agents, and customer service reps. We made push-to-talk easy – at the ticket counter, in the hangar, and at 15,000 feet.
By 1998 we expanded our business to include hospitals, hotels, amusement parks, and manufacturing facilities. It has snowballed since and you can find our radios in universities, on trains, and in delivery vehicles across the country. In fact, you can leave the country and still find our radios.
Our Services
We provide tailored communication solutions for industries where clarity, reliability, and coverage are non-negotiable. Whether you’re in public safety, aviation, utilities, or industrial operations, our services are built to meet the demands of your environment. We combine top-tier technology with real-world expertise to keep your teams connected—anywhere, anytime.