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Radio Marketing Manager Jobs (NOW HIRING)

Marketing Manager

Columbia, MO · On-site

$65K - $70K/yr

Manage radio and TV campaigns in coordination with internal teams and vendors * Oversee scripts ... Own marketing invoices related to billboards, radio, TV, partnerships, and production vendors

Marketing Manager

Jackson, MS · On-site

$66K - $70K/yr

As the only statewide radio and television broadcast network, MPB connects Mississippi households ... This is an X16 position.**We're seeking a Public Relations & Marketing Manager who can turn ...

This position will work in conjunction with artist management, Radio/TV, and marketing team to create and develop an effective marketing plan that will reach the correct demographic and target ...

Marketing Manager What You'll Do: The Marketing Manager will lead the strategy and execution of ... Lead omnichannel campaign execution across digital, social, print, OOH, direct mail, radio, and PR ...

Build integrated marketing campaigns across digital, social, email, traditional media, radio ... Manage advertising budgets and maximize return on marketing investment * Coordinate pricing ...

Build integrated marketing campaigns across digital, social, email, traditional media, radio ... Manage advertising budgets and maximize return on marketing investment * Coordinate pricing ...

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Radio Marketing Manager information

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$33K

$83.5K

$145.5K

How much do radio marketing manager jobs pay per year?

As of Aug 31, 2026, the average yearly pay for radio marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What does a Radio Marketing Manager do?

A Radio Marketing Manager is responsible for developing and implementing marketing strategies to promote a radio station's brand, programs, and advertising opportunities. They collaborate with sales teams to attract advertisers, create promotional campaigns, and analyze market trends to increase audience engagement and revenue. Additionally, they coordinate events, manage budgets, and maintain relationships with clients and partners to ensure successful marketing outcomes.

What are the key skills and qualifications needed to thrive as a Radio Marketing Manager?

A Radio Marketing Manager needs expertise in marketing strategy, audience analysis, and campaign planning, usually supported by a degree in marketing, communications, or a related field. Familiarity with radio automation software, analytics tools, and CRM systems is typically required, along with knowledge of relevant advertising regulations. Outstanding communication, creativity, and relationship-building skills help drive successful collaborations with clients and on-air talent. These skills ensure effective promotion, maximize audience reach, and generate revenue in a competitive media environment.

What are some common challenges Radio Marketing Managers face when developing effective campaigns?

Radio Marketing Managers often encounter challenges such as balancing creative messaging with advertiser goals, targeting the right audience segments, and measuring campaign effectiveness. They must stay updated on listener analytics and adapt campaigns to shifts in audience preferences or media consumption habits. Additionally, collaboration with sales, programming, and digital teams is essential to integrate radio with other marketing channels and maximize overall campaign impact.

What is the difference between Radio Marketing Manager vs Radio Sales Coordinator?

AspectRadio Marketing ManagerRadio Sales Coordinator
Primary RoleDevelops and implements marketing strategies for radio campaignsSupports sales team by coordinating sales efforts and client communications
Required SkillsMarketing expertise, campaign planning, brandingSales support, client relations, administrative skills
Work EnvironmentMarketing departments, advertising agenciesRadio stations, sales offices
Common CertificationsMarketing certifications, advertising coursesSales training, communication skills

The Radio Marketing Manager focuses on creating and executing marketing strategies to promote radio campaigns, while the Radio Sales Coordinator supports the sales team by managing client communications and coordinating sales efforts. Both roles require strong communication skills, but the Marketing Manager emphasizes strategic planning, whereas the Sales Coordinator concentrates on sales support and administrative tasks.

What cities are hiring for Radio Marketing Manager jobs?

Cities with the most Radio Marketing Manager job openings:

What are the most commonly searched types of Radio Marketing jobs?

The most popular types of Radio Marketing jobs are:

What states have the most Radio Marketing Manager jobs?

States with the most job openings for Radio Marketing Manager jobs include:

Infographic showing various Radio Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 80% Physical, 2% Hybrid, and 18% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Specialist, Content & Radio Marketing - Sony Music Nashville

Sony Music Global Job Board

Nashville, TN

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 3 days ago

New


Job description

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We've played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We've nurtured some of music's most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we're committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

As a Specialist, Content and National Promotion, you will have the opportunity to utilize your exceptional communication skills to support the Sony Music Nashville roster of artists by proactively promoting airplay and maximizing exposure and consumption. You will have impact across the business by serving as a conduit for communication and information flow between SMN promotion, A&R, and marketing staffs, contributing to single and album launch marketing plans, managing relationships with national radio partners, and planning and executing promotion events.

What you'll do:
  • Role model SMG's Global People Promise, Values and Behaviors in all that you do, helping to drive a sustainable high-performance culture within our business 
  • Help develop and implement airplay and exposure strategies for SMN artists
  • Serve as a liaison between marketing, promotion, and commercial partnerships in implementation of campaigns to benefit and break artists/projects to enhance awareness and drive consumption
  • Plan and execute various department events including artist showcases, radio meetings and summit experiences, conferences, and award show happenings.
  • Maintain artist and team calendars
  • Provide support for regionals including occasional travel for show coverage, events, onsite promotions, interviews and artist meet-n-greets.
  • Solicit, compile, capture, edit, transcribe, deliver content for national radio & marketing partners:
    • Maintain department content documentation, catalog, and prep site as well as assisting with radio digital music deliveries and various event invitations
    • Schedule and assist with on-site artist content captures, including syndicated and satellite content captures and radio remotes
    • Use skill and knowledge of digital audio editing, video editing/production software, and various broadcasting technologies to record and complete post-production editing
    • Regularly support and execute artist interview, liner, and phoner collaborations with radio partners
Who you are:
  • An industry professional with a working knowledge of the music industry and/or country radio promotion (generally gained through 2+ years of experience working with artists and/or management)
  • A content expert with demonstrated skill to create and produce/edit entertainment content in both audio and video format and a working knowledge of Microsoft Office Suite and Abobe suite (specifically Premiere + Audition)
  • A results-driven individual with demonstrated organizational skills and focus on attention to detail
  • A problem solver with strong creative and strategic skills and sound editorial judgement 
  • A team player willing to work nights, weekends and travel as needed (approximately 1-2 times per month)
  • A collaborator with a proven ability to maintain constructive working relationships with others and ability to adapt behavior to meet expectations and needs of different audiences
What we give you:
  • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
  • A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best 
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching 
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans 
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.  
  • The space to accelerate progress, positively disrupt, and create what happens next  
  • Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.