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Radio Marketing Manager Jobs (NOW HIRING)

Optima Dermatology

Marketing Manager

Portsmouth, NH · Hybrid

Marketing Manager Location: 111 NH Ave. Portsmouth, NH 03801 Position Overview We are seeking a ... Ensure timely execution of campaigns across paid digital, email campaigns, blogs radio, TV, events ...

Optima Dermatology

Marketing Manager

Portsmouth, NH · On-site

Marketing Manager Location: 111 NH Ave. Portsmouth, NH 03801 Position Overview We are seeking a ... Ensure timely execution of campaigns across paid digital, email campaigns, blogs radio, TV, events ...

Marylandconnect

SU Delmarva Public Radio - Marketing & Membership, JM Position Type: Non-Regular Fixed Term (Fixed ... In collaboration with the Membership and Marketing Manager, this position coordinates donation ...

Club Car Wash

Marketing Manager

Columbia, MO · On-site

$65K - $70K/yr

Manage radio and TV campaigns in coordination with internal teams and vendors * Oversee scripts ... Own marketing invoices related to billboards, radio, TV, partnerships, and production vendors

OWA

Marketing Manager

Foley, AL · On-site

... -- TV, radio, outdoor, digital, social, programmatic -- is performing against defined business ... Manage day-to-day operations of the marketing department, serving as the primary point of contact ...

THRIVE MASTER

Marketing Manager

Columbus, OH

Marketing Manager What You'll Do: The Marketing Manager will lead the strategy and execution of ... Lead omnichannel campaign execution across digital, social, print, OOH, direct mail, radio, and PR ...

AutoSavvy

Marketing Manager

Woods Cross, UT · On-site

Build integrated marketing campaigns across digital, social, email, traditional media, radio ... Manage advertising budgets and maximize return on marketing investment * Coordinate pricing ...

AutoSavvy

Marketing Manager

Woods Cross, UT · On-site

Build integrated marketing campaigns across digital, social, email, traditional media, radio ... Manage advertising budgets and maximize return on marketing investment * Coordinate pricing ...

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Radio Marketing Manager information

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How much do radio marketing manager jobs pay per year?

As of Aug 10, 2026, the average yearly pay for radio marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Radio Marketing Manager?

A Radio Marketing Manager needs expertise in marketing strategy, audience analysis, and campaign planning, usually supported by a degree in marketing, communications, or a related field. Familiarity with radio automation software, analytics tools, and CRM systems is typically required, along with knowledge of relevant advertising regulations. Outstanding communication, creativity, and relationship-building skills help drive successful collaborations with clients and on-air talent. These skills ensure effective promotion, maximize audience reach, and generate revenue in a competitive media environment.

What does a Radio Marketing Manager do?

A Radio Marketing Manager is responsible for developing and implementing marketing strategies to promote a radio station's brand, programs, and advertising opportunities. They collaborate with sales teams to attract advertisers, create promotional campaigns, and analyze market trends to increase audience engagement and revenue. Additionally, they coordinate events, manage budgets, and maintain relationships with clients and partners to ensure successful marketing outcomes.

What is the difference between Radio Marketing Manager vs Radio Sales Coordinator?

AspectRadio Marketing ManagerRadio Sales Coordinator
Primary RoleDevelops and implements marketing strategies for radio campaignsSupports sales team by coordinating sales efforts and client communications
Required SkillsMarketing expertise, campaign planning, brandingSales support, client relations, administrative skills
Work EnvironmentMarketing departments, advertising agenciesRadio stations, sales offices
Common CertificationsMarketing certifications, advertising coursesSales training, communication skills

The Radio Marketing Manager focuses on creating and executing marketing strategies to promote radio campaigns, while the Radio Sales Coordinator supports the sales team by managing client communications and coordinating sales efforts. Both roles require strong communication skills, but the Marketing Manager emphasizes strategic planning, whereas the Sales Coordinator concentrates on sales support and administrative tasks.

What are some common challenges Radio Marketing Managers face when developing effective campaigns?

Radio Marketing Managers often encounter challenges such as balancing creative messaging with advertiser goals, targeting the right audience segments, and measuring campaign effectiveness. They must stay updated on listener analytics and adapt campaigns to shifts in audience preferences or media consumption habits. Additionally, collaboration with sales, programming, and digital teams is essential to integrate radio with other marketing channels and maximize overall campaign impact.
What cities are hiring for Radio Marketing Manager jobs? Cities with the most Radio Marketing Manager job openings:
What are the most commonly searched types of Radio Marketing jobs? The most popular types of Radio Marketing jobs are:
What states have the most Radio Marketing Manager jobs? States with the most job openings for Radio Marketing Manager jobs include:
Radio Marketing Manager jobs near you
Infographic showing various Radio Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 86% Full Time, 12% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Marketing Manager

Optima Dermatology

Portsmouth, NH • Hybrid

Full-time

Re-posted 15 days ago

Job description

Marketing Manager

Location: 111 NH Ave. Portsmouth, NH 03801

Position Overview

We are seeking a highly organized, data-driven Marketing Manager to lead patient acquisition and retention initiatives at a fast-growing dermatology group with de novo expansion of 5-7 new practice launches per year. This individual will partner closely with the VP of Marketing to develop practice-level strategies that build awareness in each territory, drive patient volume, optimize marketing spend, and support scalable growth.

This role blends strategic oversight with hands-on execution. The Marketing Manager will lead day-to-day marketing operations, manage campaign planning, ensure adherence to budgets, and oversee the Digital Marketing Specialist, Marketing Assistant and Graphic Designer. In partnership with the individual producer roles on the team, the Marketing Manager will oversee a Google Ads consultant, copywriter, and website developer. The ideal candidate is both a strong operator and a strategic thinker who understands how to translate performance data into actionable insights. 

Key Responsibilities

Strategic Planning & Practice-Level Marketing

  • Partner with the VP of Marketing to develop marketing strategies across paid digital, SEO, organic social, email campaigns, radio, TV, billboards, direct mail and local partnerships, tailored to meet new patient acquisition needs and overall practice forecasts.
  • Using data and analytics platforms (Salesforce, PowerBI, Google Analytics), monitor and report on performance metrics including new patient acquisition, CPA, and ROI. Identify optimization opportunities and make recommendations based on performance data.
  • Own project management of new practice and provider launches and campaign calendars and oversee channel execution by direct reports to meet timelines and forecast expectations.
  • Ensure all marketing initiatives align with establish brand guidelines, voice, positioning, and visual identity, maintain consistency in messaging, and apply core brand principles to campaign planning

Campaign Management & Execution Oversight

  • Own and manage the master marketing calendar across all locations
  • Ensure timely execution of campaigns across paid digital, email campaigns, blogs radio, TV, events, and mailings.
  • Maintain alignment between marketing activities and provider capacity and business goals

Team Leadership & Development

  • Directly manage a Digital Marketing Specialist, Marketing Assistant and Graphic Designer
  • Provide clear direction, prioritize workloads, and ensure high-quality execution of day-to-day marketing activities
  • Mentor team members and support their professional development
  • Oversee execution of marketing efforts to ensure best practices are followed, and step in as needed to support hands-on execution and problem-solving

Cross-Functional Collaboration

  • Partner with contact center, practice managers, regional directors, medical community and providers to align marketing with patient access and capacity
  • Collaborate with analytics teams to ensure accurate tracking and reporting of lead sources and patient conversion

Qualifications

  • Bachelor's degree in Marketing, Business, or related field
  • 5-7+ years of marketing experience, preferably in healthcare or multi-location organizations
  • Experience high-growth environments strongly preferred
  • Proven ability to manage budgets and drive ROI-focused marketing strategies
  • Experience managing direct reports preferred

Required Skills & Expertise

  • Strong understanding of omnichannel marketing strategy and brand fundamentals, including positioning, messaging frameworks, and value proposition
  • Experience maintaining brand consistency across multiple locations and channels
  • Ability to balance strategic planning with hands-on execution
  • Highly adaptable and highly organized with strong project management and prioritization skills
  • Data-driven mindset with the ability to translate insights into action
  • Excellent communication and presentation skills

Key Competencies

  • Operational rigor and attention to detail
  • Accountability for performance and outcomes
  • Agility in a fast-paced, evolving environment
  • Collaborative leadership style
  • Problem-solving and continuous improvement mindset

Work Environment

Hybrid work environment (4 days in office after onboarding and training period) with periodic travel to practice locations as needed.

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