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Quantitative Market Research Jobs (NOW HIRING)

Quantitative data analysis utilizing SPSS, R, or comparable statistical software to clean datasets, perform analysis, identify trends, and validate research findings. * Advanced Excel and crosstab ...

Quantitative data analysis utilizing SPSS, R, or comparable statistical software to clean datasets, perform analysis, identify trends, and validate research findings. * Advanced Excel and crosstab ...

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Quantitative Market Research information

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$81.5K

$100.1K

$128K

How much do quantitative market research jobs pay per year?

As of Jul 26, 2026, the average yearly pay for quantitative market research in the United States is $100,127.00, according to ZipRecruiter salary data. Most workers in this role earn between $91,500.00 and $103,000.00 per year, depending on experience, location, and employer.

What is quantitative market research?

Quantitative market research is a method of gathering and analyzing numerical data to understand consumer behavior, market trends, and preferences. It typically involves structured surveys, polls, or questionnaires that produce statistical results, allowing businesses to make informed decisions. This approach is valuable for measuring customer satisfaction, market size, product potential, and other variables with precision. Researchers use sampling techniques to ensure the data represents the target population accurately. The findings from quantitative research help companies reduce risks and identify opportunities in the marketplace.

What is the difference between Quantitative Market Research vs Qualitative Market Research?

AspectQuantitative Market ResearchQualitative Market Research
Data TypeNumerical, statistical dataDescriptive, non-numerical insights
MethodsSurveys, polls, structured questionnairesInterviews, focus groups, open-ended discussions
PurposeMeasure market size, trends, and patternsUnderstand consumer motivations and perceptions
Work EnvironmentData analysis, survey design, statistical toolsFacilitating discussions, interpreting qualitative data

Quantitative Market Research focuses on numerical data and statistical analysis to identify market trends, while Qualitative Market Research explores consumer attitudes and motivations through non-numerical insights. Both roles are essential in market analysis but serve different purposes in understanding the market landscape.

What careers use quantitative research?

Quantitative research is used in careers such as market analysts, data scientists, financial analysts, and survey researchers. These roles involve collecting and analyzing numerical data to inform business decisions, often requiring skills in statistical software and data analysis tools.

What are the key skills and qualifications needed to thrive as a Quantitative Market Researcher, and why are they important?

To thrive as a Quantitative Market Researcher, strong analytical skills, statistical knowledge, and experience with survey design are essential, usually supported by a degree in marketing, statistics, or a related field. Familiarity with statistical software such as SPSS, SAS, R, or Python and expertise in data visualization tools are typically required. Attention to detail, critical thinking, and clear communication help professionals interpret data accurately and present actionable insights effectively. These skills ensure reliable data analysis and impactful recommendations that drive strategic business decisions.

How does a Quantitative Market Researcher typically collaborate with cross-functional teams during a research project?

Quantitative Market Researchers frequently work alongside product managers, marketing teams, and data analysts throughout a research project. They collaborate closely to define research objectives, develop survey instruments, and ensure that data collection aligns with business goals. Regular meetings and clear communication help ensure that insights are actionable and relevant to different stakeholders. This collaborative approach not only enhances the quality of the research but also facilitates the implementation of findings across the organization.

Will AI replace market research analysts?

AI can automate data collection and analysis tasks in market research, but market research analysts play a crucial role in interpreting insights, understanding context, and making strategic recommendations. The profession is evolving to incorporate AI tools, but human expertise remains essential for nuanced decision-making and client communication.

Do market researchers get paid well?

Quantitative market researchers typically earn competitive salaries that vary by experience, industry, and location. Entry-level roles may start around average wages, while experienced professionals with advanced skills in data analysis and statistical tools can earn higher compensation, often supplemented with bonuses or benefits.

What qualifications do I need to be a market researcher?

To become a market researcher, a bachelor's degree in marketing, business, statistics, or a related field is typically required. Strong analytical skills, proficiency with data analysis tools like SPSS or Excel, and the ability to interpret consumer data are essential for success in this role.
More about Quantitative Market Research jobs
What cities are hiring for Quantitative Market Research jobs? Cities with the most Quantitative Market Research job openings:
What states have the most Quantitative Market Research jobs? States with the most job openings for Quantitative Market Research jobs include:
Infographic showing various Quantitative Market Research job openings in the United States as of July 2026, with employment types broken down into 90% Full Time, and 10% Contract. Highlights an 70% In-person, and 30% Remote job distribution, with an average salary of $100,127 per year, or $48.1 per hour.
Associate Director - Quantitative Market Research

Associate Director - Quantitative Market Research

Egg Strategy

Denver, CO โ€ข Remote

Other

Posted 10 days ago


Job description

Salary: Base 120,000 to 140,000 per year

Associate Director - Quantitative Market Research

COMPANY BACKGROUND

Egg Strategy is a strategic consulting agency dedicated to helping our clients find their true path forward. With creative rigor and genuine collaboration, we help uncover the truths that can inspire direction, change and transformation for our clients.

We do this through our expertise in brand strategy, innovation and consumer insight (both qualitative and quantitative) which we deploy across our three business verticals of Consumer Packaged Goods (CPG), Health and Lifestyle.

While we are open to a remote working arrangements, our strong preference is for candidates in Denver, Chicago, and New York City.

JOB DESCRIPTION

Were seeking a Quantitative Associate Director. This person will have a demonstrable track record of quantitative market research expertise and hands-on project and team management experience grounded in a deep passion for scoping out, crafting, guiding and delivering actionable insights focused on brand strategy.

Candidates should be seasoned research and project team managers, either on the client and/or consulting side and have the presence to lead savvy clients in the understanding and implications of our work.

The role also requires success in new business growth anddevelopment by cultivating existing and new business opportunities.

Job Duties include:

  • Taking data to the next level by identifying insights, drawing conclusions and making strategic recommendations to clients for brand growth and innovation opportunities and using data to tell a story and bring these recommendations to life
  • Day-to-day project and team leadership for a diverse set of brand strategy projects, overseeing all phases of quantitative survey research, including methodology and questionnaire design, data analytics, presentation writing and delivery, and client management and relationship-building
  • Establishing scope for projects, writing proposals, establishing timelines and ensuring that projects stay on track across these dimensions once the study is sold
  • Working with and training junior level staff on standard and advanced analytic methodologies and software (e.g. SPSS, SAS, R) and end-to-end market research project management
  • Meeting new business revenue targets through maintaining and growing client relationships

THE REQUIREMENTS

  • Bachelors degree in marketing, social sciences, business or similar field required. Graduate level degree in quantitative research analytics or related field preferred.
  • Minimum of 6 years of strategic thinking, quantitative research management and consulting on CPG, Lifestyle and/or Healthcare brands, ideally in a market research consultancy.
  • Experience in managing the full market research cycle including survey design; fieldwork and data management, data analysis, data interpretation, and development of recommendations; reporting and presenting.
  • Expertise across a range of quantitative market research methodologies, such as: segmentation, attitude and usage, choice modeling, and concept testing studies.
  • Experience developing and implementing custom quantitative market research methodologies to answer unique client business questions
  • Experience in analyzing data and translating it into high-quality PowerPoint presentations that effectively communicate the research finding, generating impactful consumer insights through data analysis and pithy thought-provoking headlines
  • Proven ability to think beyond the data (the what) and make the strategic leap to the business implications of the insights (the so what)
  • Previous team management, mentoring and training experience is preferred (especially for the Director level), but not required for the Associate Director level.

SO ARE YOU:

  • Someone with a strong front of the room presence in client interactions and presentations, with the ability to earn the confidence of our clients and to lead them towards making well-informed, smart decisions about their business
  • Someone that is excited to partner with top CPG, Lifestyle and Health brands to help our clients grow their business through consumer insights, brand strategy and innovation.
  • Someone with an aptitude for identifying client business problems and designing research and strategy solutions to solve for them
  • Someone who can think creatively to develop unique, custom research designs to address novel client issues
  • Someone with a passion for mentoring and training junior staff in project management, research design, strategic thinking, analytics and report development

If this sounds like you, we would love to hear from you!

Egg Strategy is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.