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Publicity Director Jobs in Silver Spring, MD (NOW HIRING)

Inova

Director, Magnet Program

Leesburg, VA

The Director Magnet Program oversees system preparation for the American Nurses Credentialing ... Works with marketing and public relations to produce Magnet-related publicity materials. Supports ...

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$21.5K

$77.4K

$167.7K

How much do publicity director jobs pay per year?

As of Aug 23, 2026, the average yearly pay for publicity director in Silver Spring, MD is $77,445.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,509.00 and $98,177.00 per year, depending on experience, location, and employer.

What does a publicity director do?

A Publicity Director is responsible for overseeing and managing the public image and media relations of an organization, company, or individual. They develop and implement publicity campaigns, coordinate with media outlets, and handle press releases to generate positive coverage. Their goal is to enhance visibility, manage reputation, and ensure consistent messaging across all public communications. Publicity Directors often work closely with marketing, communications, and creative teams to maximize the impact of their campaigns.

What are the key skills and qualifications needed to thrive as a publicity director, and why are they important?

To thrive as a Publicity Director, you need expertise in media relations, strategic communication, and campaign management, often supported by a degree in communications, public relations, or a related field. Familiarity with media monitoring tools, press release distribution platforms, and analytics systems is typically required. Exceptional interpersonal skills, creativity, and crisis management abilities help set top performers apart. These skills and qualities are vital for effectively promoting an organization's brand, managing public perception, and ensuring successful media coverage.

How does a publicity director typically collaborate with other departments to ensure successful campaign execution?

A Publicity Director works closely with marketing, social media, sales, and creative teams to align publicity strategies with overall brand objectives. They coordinate messaging, timing, and outreach efforts to ensure consistency across all channels. Regular meetings, shared project management tools, and cross-functional brainstorming sessions help facilitate this collaboration, allowing for swift adjustments and unified campaign launches. This teamwork is essential for maximizing media coverage and achieving campaign goals.

Is publicity director a high paying career?

Publicity directors typically earn a median salary that is above average for marketing and public relations roles, with salaries varying based on industry, experience, and location. Senior-level publicity directors or those in large organizations can earn six-figure incomes, especially with additional skills in media relations and strategic communication.

What are popular job titles related to Publicity Director jobs in Silver Spring, MD?

For Publicity Director jobs in Silver Spring, MD, the most frequently searched job titles are:

What job categories do people searching Publicity Director jobs in Silver Spring, MD look for?

The top searched job categories for Publicity Director jobs in Silver Spring, MD are:

What cities near Silver Spring, MD are hiring for Publicity Director jobs?

Cities near Silver Spring, MD with the most Publicity Director job openings:

Publicity Director jobs near you

Director, Publicity (ABC News)

Disney Cruise Line - The Walt Disney Company

Washington, DC • On-site

$135.80 - $186.60/hr

Other

Posted 12 days ago

Job description

Director, Publicity

Director, Publicity will manage media relations for ABC News’ Washington DC Bureau, including supporting DC-based events and initiatives, key news talent and executives, and leading program publicity efforts for the Emmy Award winning “This Week with George Stephanopoulos,” ABC News’ pre‑eminent, top‑rated Sunday public affairs program, featuring newsmaker interviews and dynamic roundtable discussions and debates on a wide range of global issues and politics.

This role will work closely with the ABC News’ SVP and the VP of Communications & Publicity in NYC as well as the DC Bureau Chief to serve as a primary point of contact with media for DC‑based communication efforts.

Additionally, this role will work closely with the Executive Producer and team for “This Week with George Stephanopoulos” on all media outreach and program publicity for the program, including announcing and promoting weekly guests, servicing transcripts, positioning weekly program ratings and creating an overall strategy for the public affairs show based on priorities and opportunities.

As such, the role also interacts with external program guests and their representatives and would require working in person Wednesday–Sunday, with Monday and Tuesday off.

Responsibilities
  • Serve as a primary point of contact with media and spokesperson for ABC News’ DC Bureau, executives and talent
  • Work with DC‑based correspondents and producers to ensure their exclusives and stories are amplified externally
  • Develop and facilitate publicity opportunities for DC‑based anchors/hosts/correspondents, including pitching and covering interviews, features, speaking engagements or panels
  • Help lead planning efforts on all DC‑based events including the White House Correspondents Dinner, program screenings and more
  • Support political coverage which can include election coverage, polling and more
  • Draft relevant press materials including releases, remarks, talking points, messaging and more
  • Develop strategies to implement, manage and broaden social media impact via PR channels and work closely with program and ABC News social teams
  • Partner with Human Resources and DC Bureau Chief on any internal employee events and communications for bureau
Required Experience
  • At least ten years of experience in public relations, corporate communications, or related field
  • Proven experience developing and executing publicity strategies in a fast‑paced environment
  • Strong track record of securing earned media coverage
  • Experience supporting high‑profile talent and executives
  • Excellent written, verbal, and presentation skills
  • Demonstrated ability to manage multiple priorities under tight deadlines
  • Willingness to work a flexible schedule, including early mornings, evenings, and weekends in support of news cycles (Wednesday‑Sunday schedule)
  • Bachelor’s degree in related field or equivalent work experience
Preferred Qualifications
  • Experience in news, political, or broadcast media environments
  • Strong understanding of the political landscape and DC media ecosystem
  • Established relationships with national and political press
Compensation

The hiring range for this position in Washington, D.C. is $135,800.00 to $186,600.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job‑related knowledge, skills, and experience among other factors. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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