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Public Relations Jobs in Riverside, CA (NOW HIRING)

Council on American-Islamic Relations

Internship

Anaheim, CA · On-site

$15.75 - $21/hr

... of public policy and grassroots advocacy. Outreach: Responsibilities include organizing events sponsored by CAIR and assisting with inquiries by members and guests. Media Relations: Intern will ...

PR Girl Manifesto

Sr. Manager, Product Marketing

Irvine, CA · On-site

$150.40 - $210/hr

Find ways to demo, explain, and display technical leadership and hero use cases in PR, marketing, social, and sales venues. - Prioritize: Help product and marketing teams find salient outcomes for ...

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All JobsPublic Relations JobsPublic Relations Jobs in Riverside, CA

Public Relations information

See Riverside, CA salary details

$36K

$87.2K

$139.8K

How much do public relations jobs pay per year?

As of Aug 12, 2026, the average yearly pay for public relations in Riverside, CA is $87,244.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,800.00 and $101,700.00 per year, depending on experience, location, and employer.

What is the difference between Public Relations vs Marketing Coordinator?

AspectPublic RelationsMarketing Coordinator
Primary FocusManaging company reputation and media relationsPromoting products/services and sales campaigns
Required SkillsMedia communication, writing, crisis managementAdvertising, market research, campaign planning
Work EnvironmentMedia outlets, PR agencies, corporate communicationsMarketing departments, advertising agencies
Common CertificationsPRSA, APR certificationDigital marketing certifications, Google Analytics

Public Relations and Marketing Coordinators often collaborate but focus on different goals. PR emphasizes reputation management and media relations, while Marketing Coordinators concentrate on promoting products and driving sales. Both roles require strong communication skills and may share some certifications, but their daily tasks and objectives differ significantly.

What is public relations?

Public relations (PR) is the practice of managing and shaping the public image and reputation of an individual, company, or organization. PR professionals use various communication strategies to build positive relationships with the media, customers, employees, and the general public. Their work often involves writing press releases, organizing events, handling crisis communications, and monitoring public opinion. The goal of public relations is to generate positive publicity and maintain a favorable public perception.

What are some common challenges faced by public relations professionals, and how can they be managed effectively?

Public Relations professionals often encounter challenges such as managing crisis communications, balancing multiple client or stakeholder expectations, and staying ahead of rapidly evolving media landscapes. To manage these effectively, strong organizational skills, adaptability, and clear communication are essential. Building solid relationships with media contacts and proactively developing crisis response plans can help PR professionals navigate high-pressure situations and maintain a positive public image for their organization or clients.

What is public relations?

Public relations, as the name implies, is anything having to do with a company’s or individual’s public facing image or brand. PR can relate to publicity in writing, print, social media, or other platforms. In today’s world, information moves very quickly, so most larger companies have a PR person or department to handle day to day branding and messaging, as well as special events and crisis response.

What are the key skills and qualifications needed to thrive as a public relations professional, and why are they important?

To thrive as a Public Relations professional, you need strong written and verbal communication skills, media relations expertise, and typically a degree in communications, PR, or a related field. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is usually expected. Creativity, adaptability, and relationship-building are standout soft skills in this role. These competencies are crucial for crafting effective messages, managing brand reputation, and fostering positive stakeholder engagement.

Do people in public relations get paid well?

Public relations professionals can earn a competitive salary, with median pay often above the national average for all occupations. Salaries vary based on experience, location, and the size of the organization, and many PR roles require strong communication skills and familiarity with media tools.

What does a job in public relations do?

A job in public relations involves managing an organization’s reputation by communicating with the public, media, and stakeholders. PR professionals create press releases, handle media inquiries, develop communication strategies, and often use tools like social media to promote positive image and address issues. Strong writing, interpersonal skills, and media knowledge are essential in this role.

What types of jobs are in public relations?

Public relations offers a variety of roles including PR specialist, media relations manager, communications coordinator, corporate communications director, and social media manager. These jobs typically involve crafting press releases, managing media contacts, and developing communication strategies, often requiring strong writing, interpersonal skills, and familiarity with media tools.
More about Public Relations jobs
What are the most commonly searched types of Public Relations jobs in Riverside, CA? The most popular types of Public Relations jobs in Riverside, CA are:
What job categories do people searching Public Relations jobs in Riverside, CA look for? The top searched job categories for Public Relations jobs in Riverside, CA are:
What cities near Riverside, CA are hiring for Public Relations jobs? Cities near Riverside, CA with the most Public Relations job openings:
Public Relations jobs near you
Infographic showing various Public Relations job openings in Riverside, CA as of August 2026, with employment types broken down into 95% Full Time, and 5% Part Time. Highlights an 90% In-person, 5% Hybrid, and 5% Remote job distribution, with an average salary of $87,244 per year, or $41.9 per hour.

VP, Communications and Public Relations

Xponential Fitness

Irvine, CA • On-site

$250K - $275K/yr

Full-time

Posted 22 days ago

Job description

Who We Are
Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength-training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential's portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength-based program.
Position Summary
Xponential Fitness is seeking an experienced VP, Communications and Public Relations responsible for
driving and executing the company's communications strategy to enhance brand and company reputation, drive consumer awareness and brand leads, drive franchisee licensed sales consideration with potential new franchisees, and improve franchisee engagement and sentiment. This highly collaborative leader will work hand in hand with senior leaders across the organization and within all Brands to develop strategic communication plans including roadmaps, sequencing, placement strategies and effectiveness measurement to enhance the position of the company and brands and deliver results across our franchise network, business trade platforms, executive communications and consumer earned media outlets.
Reporting to the Chief Marketing Officer, this position oversees business and consumer media relations,
brand communications, crisis management, executive and corporate franchisee communications, conference strategy planning, and consumer public relations. This leader will collaborate closely with executive leadership, brand presidents, brand marketing, development, operations and legal to ensure consistent and compelling messaging across all audiences and channels. One of the key focus areas is to ensure franchise owners remain informed, engaged, and aligned on company initiatives, leadership updates, and brand priorities.
The ideal candidate is an exceptional leader and storyteller who thrives in a fast-paced, multi-brand
environment and enjoys balancing external media relations with internal and franchise communications.
Key Responsibilities
Overall:
  • Develop and execute proactive and reactive media strategies, positioning the company and its brands as industry leaders - separately in consumer and business press.
  • Build and maintain strong relationships with key media outlets, influencers, and industry leaders to generate positive press coverage.
  • Oversee the creation of press materials, including press releases, media kits, and pitch strategies separately in consumer and business press.
  • Manage and optimize the team's workflow, ensuring deadlines, budgets, and campaign goals are met.
  • Collaborate with franchisees to provide guidance, tools, and resources to ensure they are aligned with national and local communications strategies for local market activations.
  • Track, analyze, and report on the effectiveness of all Communications efforts, adjusting strategies as needed based on data and feedback.

Executive, Event & Corporate:
  • Oversee executive communications, including speechwriting, presentations, and thought leadership content for key leaders.
  • Oversee special event strategy aimed at building franchisee and employee engagement for the organization and its brands. These meetings include, but are not limited to franchise conferences, webinars, town halls, and leadership meetings, large franchise recruitment (sales) events

Franchise Engagement:
  • Provides communications strategic counsel to brand teams, communicating and engaging with franchisees across brands.
  • Understand key franchisees to better inform franchisee communications and engagements strategies and initiatives.
  • Own the development and execution of franchisee communications across all Xponential Fitness brands.
  • Collaborate with centralized Operations, Brands, Marketing and Enterprise teams to deliver tactical communications on operational procedures, training, marketing and digital initiatives
  • Produce and distribute on a regular cadence: engaging communications highlighting company initiatives, marketing campaigns, executive leadership updates, operational enhancements, studio success stories, and business performance.
  • Partner with executive leadership to communicate organizational announcements, personnel changes, strategic initiatives, and company milestones.
  • Ensure communications are timely, consistent, transparent, and aligned with corporate messaging.
  • Manage outside agency to create communication calendars and editorial plans that keep franchisees informed without overwhelming them.

Franchise Development & Positioning:
  • Skillfully positions Xponential Fitness brands to prospective franchisee owners as excellent business opportunities
  • Manages communication strategy through trade and business publications as well as social media platforms with consistent, relevant Xponential and brand stories
  • Feeds pipeline of business development channels: LinkedIn, business trades, local and regional feature stories
  • Leads development of "Discovery Day" materials to excite and nurture franchisee prospects

Public Relations:
  • Develop and execute integrated public relations strategies that increase awareness of Xponential Fitness and its portfolio of boutique fitness brands.
  • Build and maintain strong relationships with journalists, editors, producers, influencers, and media outlets across consumer, business, fitness, wellness, and franchise trade media.
  • Partnering with Xponential's outside agency, secure high-quality earned media placements that support brand awareness, new studio openings, executive thought leadership, franchise development, product launches, partnerships, and company milestones.
  • Together with Xponential's outside agency, draft press releases, media pitches, executive messaging, fact sheets, Q&A documents, and media briefing materials.Coordinate media interviews and prepare executives and brand leaders with talking points andinterview guidance.
  • Monitor industry trends, competitor activity, and media coverage to identify opportunities and emerging issues.
  • Track and report PR performance using media monitoring and measurement tools.

Qualifications
  • Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
  • 12-15 years of experience in public relations, corporate communications, and franchisee communications
  • Experience working within retail, hospitality, fitness, or multi-location consumer brands isstrongly preferred.
  • Experience managing executive communications and internal communications programs.
  • Experience securing earned media coverage in consumer, business, and trade publications.
  • Exceptional writing, editing, storytelling, and verbal communication skills.
  • Strong media relationships and demonstrated success pitching national and regional media.
  • Ability to manage multiple brands, projects, and deadlines simultaneously.
  • Highly organized with exceptional attention to detail.
  • Familiarity with media monitoring and PR measurement platforms such as Cision, Meltwater, or Muck Rack is a plus.

Skills & Competencies
  • Skilled communicator and internal influencer
  • Strategic thinker with strong business acumen.
  • Outstanding relationship builder and cross-functional collaborator.
  • Proactive, resourceful, and solutions-oriented.
  • Excellent judgment and professionalism when handling confidential information.
  • Strong project management and organizational skills.
  • Comfortable working in a dynamic, fast-growing organization with multiple stakeholders.

Preferred Attributes
  • Passion for fitness, wellness, or women's health brands.
  • Experience in boutique fitness strongly preferred.
  • Experience in community-driven or membership businesses.
  • Strong attention to detail.
  • Growth mindset and proactive work style.
  • Comfortable working in a high-growth organization.

What Success Looks Like
In this role, you will:
  • Deliver timely, engaging communications that keep franchisees informed and connected.
  • Strengthen alignment between corporate leadership and franchise owners.
  • Increase positive earned media coverage across consumer, business, and franchise publications.
  • Position Xponential Fitness executives as trusted industry thought leaders.
  • Help build and protect the reputation of one of the world's leading boutique fitness franchisors.

Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Pay Range: $250,000 - $275,000 per year
Xponential Fitness logo

About Xponential Fitness

Sourced by ZipRecruiter

Xponential Fitness, headquartered in Irvine, CA, US, is a powerhouse in the global fitness industry. Established in 2017, the firm specializes in franchising diverse and complementary fitness brands. Operating in the wellness and health sector, the company's portfolio boasts eight unique brands, including Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Pure Barre, and STRIDE. In a few short years, Xponential Fitness has gained momentum by curating the largest curated portfolio of boutique fitness brands worldwide. Its mission is capturing every segment of the fitness market, ambitiously striving to make boutique fitness accessible to everyone.

Industry

Performing arts, spectator sports and event promotion

Company size

201 - 500 Employees

Headquarters location

Irvine, CA, US

Year founded

2017

Social media

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