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Public Relations Jobs in Florida (NOW HIRING)

Microsoft C

Public Relations Assistant

Miami Beach, FL

$46K - $56K/yr

The public relations coordinator is a proactive and detail-oriented individual who coordinates our public relations efforts, promotes programs and special events, plans and produces events, and ...

Swatch Group

PR Manager

Miami, FL · On-site

As a PR Manager with Swatch Group, U.S. & Caribbean, this position will be primarily responsible for developing and implementing RADO's public relations strategy to increase brand awareness ...

Alphabe Insight Inc

Public Relations Assistant

Miami, FL · On-site

$41K - $45K/yr

As a Public Relations Assistant , you will support the company's public relations initiatives by helping strengthen brand awareness, maintain positive client relationships, and assist with ...

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All JobsPublic Relations JobsPublic Relations Jobs in Florida

Public Relations information

See Florida salary details

$25.8K

$62.5K

$100.1K

How much do public relations jobs pay per year?

As of Sep 4, 2026, the average yearly pay for public relations in Florida is $62,493.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,600.00 and $72,900.00 per year, depending on experience, location, and employer.

What is public relations?

Public relations (PR) is the practice of managing and shaping the public image and reputation of an individual, company, or organization. PR professionals use various communication strategies to build positive relationships with the media, customers, employees, and the general public. Their work often involves writing press releases, organizing events, handling crisis communications, and monitoring public opinion. The goal of public relations is to generate positive publicity and maintain a favorable public perception.

What is public relations?

Public relations, as the name implies, is anything having to do with a company’s or individual’s public facing image or brand. PR can relate to publicity in writing, print, social media, or other platforms. In today’s world, information moves very quickly, so most larger companies have a PR person or department to handle day to day branding and messaging, as well as special events and crisis response.

What are the key skills and qualifications needed to thrive as a public relations professional, and why are they important?

To thrive as a Public Relations professional, you need strong written and verbal communication skills, media relations expertise, and typically a degree in communications, PR, or a related field. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is usually expected. Creativity, adaptability, and relationship-building are standout soft skills in this role. These competencies are crucial for crafting effective messages, managing brand reputation, and fostering positive stakeholder engagement.

What are some common challenges faced by public relations professionals, and how can they be managed effectively?

Public Relations professionals often encounter challenges such as managing crisis communications, balancing multiple client or stakeholder expectations, and staying ahead of rapidly evolving media landscapes. To manage these effectively, strong organizational skills, adaptability, and clear communication are essential. Building solid relationships with media contacts and proactively developing crisis response plans can help PR professionals navigate high-pressure situations and maintain a positive public image for their organization or clients.

What is the difference between Public Relations vs Marketing Coordinator?

AspectPublic RelationsMarketing Coordinator
Primary FocusManaging company reputation and media relationsPromoting products/services and sales campaigns
Required SkillsMedia communication, writing, crisis managementAdvertising, market research, campaign planning
Work EnvironmentMedia outlets, PR agencies, corporate communicationsMarketing departments, advertising agencies
Common CertificationsPRSA, APR certificationDigital marketing certifications, Google Analytics

Public Relations and Marketing Coordinators often collaborate but focus on different goals. PR emphasizes reputation management and media relations, while Marketing Coordinators concentrate on promoting products and driving sales. Both roles require strong communication skills and may share some certifications, but their daily tasks and objectives differ significantly.

Do public relations people get paid well?

Public relations professionals' salaries vary based on experience, location, and industry, but generally, they earn a median annual wage that is competitive with other communication roles. Entry-level positions tend to pay less, while experienced PR specialists or managers can earn higher salaries, especially with strong media relations and strategic skills.

What does a job in public relations do?

A public relations professional manages an organization’s image and communication with the public, media, and stakeholders. They create press releases, handle media inquiries, develop communication strategies, and often use tools like media monitoring and social media platforms to promote positive public perception.
More about Public Relations jobs

What are the most commonly searched types of Public Relations jobs in Florida?

The most popular types of Public Relations jobs in Florida are:

What are popular job titles related to Public Relations jobs in Florida?

For Public Relations jobs in Florida, the most frequently searched job titles are:

What job categories do people searching Public Relations jobs in Florida look for?

The top searched job categories for Public Relations jobs in Florida are:

What cities in Florida are hiring for Public Relations jobs?

Cities in Florida with the most Public Relations job openings:

Public Relations jobs near you
Infographic showing various Public Relations job openings in Florida as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 12% Part Time, 1% Temporary, and 2% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $62,493 per year, or $30 per hour.

Public Relations Publicist - Tech, Healthcare, Finance

Otter PR

Saint Petersburg, FL • On-site, Remote

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 12 days ago

Job description

Benefits Include:
  • Remote, flexible, or in-office options available
  • Offices in Orlando and St. Petersburg, Florida
  • Internal promotion opportunities
  • Unlimited PTO
  • Health, dental, vision, and life insurance
  • 401k with access to a financial advisor
  • Premium subscription to Calm or gym credits

We are looking for a professional in public relations or writing who is passionate about storytelling and any of the listed focus areas. All experience levels are welcome, and we provide extensive training.
Interest Areas:
  • Politics
  • Crypto
  • Law
  • Finance
  • Healthcare and Medical
  • Technology

About Otter PR
Otter Public Relations has been recognized as the #1 PR Firm in Florida and one of the top PR firms in the United States. We are proud recipients of awards such as the Inc. 5000, Gator100, Stevie Awards, and rankings from Clutch and UpCity. Our team thrives in a supportive and collaborative environment where modern PR strategies drive real results for our clients.
Why Otter PR?
We want you to win. At Otter PR, we unlock your potential, highlight your strengths, support your mission, and share your story. Because when you win, we all win. Our mission is to redefine public relations by integrating modern strategies that yield measurable results. As a fast-growing company, we offer an exciting, dynamic work environment where innovation and creativity are celebrated. You'll have the opportunity to grow with us, working on meaningful projects that make a real impact.
Job Responsibilities:
  • Craft media messages, press releases, and campaigns
  • Monitor media coverage and trends
  • Conduct daily news monitoring and reporting
  • Search and respond to journalist requests
  • Perform database research and monitoring
  • Support account strategists with assigned tasks
  • Potential opportunity to manage client relationships

Qualifications:
  • Strong project management skills
  • Confidence in working directly with clients
  • Ability to manage client expectations effectively
  • Comfortable collaborating in a team environment
  • Skilled at managing multiple duties and tasks
  • Detail-oriented and deadline-driven
  • Strong writing ability

Education, Experience, and Other Preferred Qualities:
  • Bachelor's Degree in Business, Finance, Political Science, Communications, or Public Relations is a plus
  • One year of experience as a journalist, writer, publicist, or editor preferred (educational experience also accepted)
  • Ability to manage multiple projects simultaneously and thrive under deadline pressure

Join us at Otter PR, where you'll be part of an award-winning team that values innovation, growth, and making a real difference in the world of public relations.

Apply