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Public Relations Manager Jobs in Florida (NOW HIRING)

Swatch Group

PR Manager

Miami, FL · On-site

As a PR Manager with Swatch Group, U.S. & Caribbean, this position will be primarily responsible for developing and implementing RADO's public relations strategy to increase brand awareness ...

Rempli

Senior Public Relations Manager

Miami, FL · On-site

$125K - $150K/yr

Senior Public Relations Manager We are partnering with a high-growth, design-led development and hospitality company at the intersection of ultra-luxury real estate, experiential travel, and global ...

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Public Relations Manager information

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$62.5K

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How much do public relations manager jobs pay per year?

As of Aug 30, 2026, the average yearly pay for public relations manager in Florida is $62,493.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,600.00 and $72,900.00 per year, depending on experience, location, and employer.

What does a public relations manager do?

A Public Relations Manager is responsible for managing the public image of an organization or individual. They create and implement communication strategies to promote positive media coverage and handle crisis situations that may arise. Their duties often include writing press releases, organizing events, cultivating relationships with journalists, and monitoring media trends to ensure the organization’s reputation is maintained or enhanced.

What does a public relations manager do?

A public relations (PR) manager maintains the public image of an organization or client. Their duties may include managing a creative team, writing press releases, working with advertising, answering questions for the media, and organizing fundraisers. A public relations fundraising manager works on particular fundraising campaigns. Someone in this job should be able to use social trends to promote company relations with the public.

What are the key skills and qualifications needed to thrive as a public relations manager, and why are they important?

To thrive as a Public Relations Manager, you need strong written and verbal communication skills, a background in public relations or communications, and often a bachelor’s degree in a related field. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is typically required. Outstanding interpersonal skills, crisis management abilities, and creativity set top performers apart in this role. These competencies are crucial for building a positive public image, managing communication strategies, and effectively navigating media relationships.

What are some common challenges public relations managers face when handling crisis communications, and how can they effectively address them?

Public Relations Managers often encounter challenges during crisis communications, such as rapidly evolving information, controlling the narrative, and managing stakeholder expectations. To address these, it's important to have a well-developed crisis communication plan, maintain transparency, and coordinate closely with internal teams to ensure messaging is clear and consistent. Building strong relationships with media contacts and being proactive rather than reactive can also help mitigate reputational damage. Effective PR Managers remain calm under pressure and prioritize timely, honest communication to preserve public trust.

Is a public relations manager a stressful job?

Public relations managers often face high-pressure situations, tight deadlines, and the need to manage multiple stakeholders, which can contribute to job stress. The role requires strong communication skills, crisis management abilities, and adaptability, making it potentially demanding but also rewarding for those comfortable with fast-paced environments.

Is public relations manager a high paying career?

Public relations managers typically earn a competitive salary that varies by industry, location, and experience level. According to industry data, the median annual salary for public relations managers is above the national average for many professions, with higher earnings possible for those with extensive experience or working in large organizations. Certifications in communication or management can also influence earning potential.
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Public Relations Manager jobs near you
Infographic showing various Public Relations Manager job openings in Florida as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $62,493 per year, or $30 per hour.

PR Manager

Miami, FL • On-site

Swatch Group
See more jobs at Swatch Groupexternal

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 9 days ago

Job description

The Company
Swatch Group is the world's number one manufacturer of finished watches. With its 16 watch brands, the Group is present in all price segments, and is also active in the manufacture and sale of jewelry, watch movements and components.
Swatch Group unites, among other companies, the following watch brands under its roof: Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Omega, Longines, Rado, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton, Swatch and Flik Flak. The Group has a strong distribution and multi-brand retail net with two sophisticated boutiques under the name of Tourbillon and Hour Passion. Swatch Group is also an important player in advanced nanomechanical, nanoelectronic and Bluetooth technologies essential to watchmaking and other industries.
Job Description
As a PR Manager with Swatch Group, U.S. & Caribbean, this position will be primarily responsible for developing and implementing RADO's public relations strategy to increase brand awareness, visibility, and desirability within the U.S. market. The role will lead earned media efforts, media relations, influencer engagement, agency management, and strategic storytelling initiatives that strengthen the brand's reputation and market presence.
The PR Manager will serve as the primary liaison and manager of the external PR and/or event agencies, ensuring alignment with brand objectives, campaign priorities, and performance expectations. In addition, this individual will oversee brand events that support broader communications and marketing objectives. The role will independently manage and execute 5-8 small-scale events annually and lead the coordination of 2-3 larger-scale brand activations in partnership with an external agency.
Duties & Responsibilities
Public Relations & Brand Communications
  • Develop and execute annual PR strategies and communications plans to increase brand awareness, visibility, market share, and earned media.
  • Manage the external PR agency, ensuring initiatives align with local and global objectives and evaluating performance against established KPIs, media coverage, and awareness goals.
  • Partner with the Sr. Marketing Manager and global communications team to align PR with overall brand and marketing strategy.
  • Develop and execute PR strategies for product launches, collections, partnerships, sponsorships, and other brand initiatives.
  • Identify new opportunities to increase media engagement, brand relevance, and earned visibility.
  • Develop press releases, media kits, presentations, executive talking points, and other communications materials.
  • Lead PR initiatives from concept through execution.
  • Build and maintain relationships with editors, journalists, stylists, influencers, media, and industry partners.
  • Manage U.S. media relations for RADO, including proactive outreach, media requests, product loans, photo shoots, placements, interviews, and editorial opportunities.
  • Identify and execute influencer and brand ambassador opportunities in partnership with the agency.
  • Analyze and report on PR performance, including media impressions, coverage quality, share of voice, and ROI.
  • Manage the annual PR budget, including planning, forecasting, invoicing, and performance tracking.
Events
  • Plan and execute approximately 5-8 small-scale events annually, including retail partner activations, media events, product launches, and VIP engagements.
  • Manage all aspects of small-scale events, including venues, budgets, logistics, guest management, production, travel, and post-event reporting.
  • Lead 2-3 large-scale brand events annually in partnership with an external agency, serving as the primary internal project lead.
  • Ensure agency-managed events align with brand objectives, timelines, budgets, and execution standards.
  • Manage event planning timelines, approvals, logistics, run-of-show development, and on-site execution.
  • Prepare pre- and post-event analyses, including attendance, media impact, and ROI.
  • Collaborate with retail partners, media, influencers, and key stakeholders to maximize event visibility and business impact.
  • Manage event budgets, reconciliation, invoicing, and SAP processes.
Additional Responsibilities
  • Develop weekly, monthly, quarterly, and annual PR and media activity reports.
  • Collaborate with internal teams on new ideas, campaigns, and opportunities.
  • Maintain relationships with media, influencers, industry leaders, and strategic partners.
  • Create presentations, reports, and communications materials for internal and external audiences.
  • Domestic and international travel required.
  • Perform other duties as assigned by Management.

Education & Experience Requirement
  • Must have 5+ years of progressive public relations and brand communications experience.
  • Must have in-house PR experience working directly for a luxury, premium, fashion, lifestyle, jewelry, watches, or consumer brand.
  • Experience leading PR efforts from the brand/client side is required.
  • Demonstrated experience managing external PR agencies and holding agency partners accountable for results.
  • Bachelor's Degree in Communications, Public Relations, Journalism, Marketing, Business, or related field.
  • Strong understanding of earned media, influencer relations, executive communications, and integrated PR strategies.
  • Proven track record of driving brand awareness, media visibility, and high-quality earned media coverage.
  • Experience planning and managing brand events, product launches, media events, and VIP activations.
  • Strong media contacts and a demonstrated record of securing national and top-tier media placements.
  • Ability to build and maintain relationships with media, influencers, and industry partners.
  • Must thrive in a fast-paced environment and effectively manage multiple priorities and deadlines.
  • Able to work weekends as needed; travel up to 35%.

Physical Requirements:
This is primarily a sedentary office position which requires the Public Relations & Events Manager to have the ability to move about the office occasionally, operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary.
Additional Skill Requirements:
  • Strong strategic thinking and communications planning skills.
  • Experienced in agency management and performance evaluation.
  • Proven ability to increase brand visibility through earned media and relationship-building.
  • Savvy in social media and influencer engagement.
  • Able to identify, cultivate, and manage relationships with media, bloggers, influencers, and brand advocates.
  • Must be a confident communicator and presenter.
  • Ability to work in high-pressure environments while managing multiple priorities.
  • Must be self-motivated, adaptable, and capable of working independently.
  • Strong organizational, project management, budget management, and problem-solving skills.
  • Ability to execute events with exceptional attention to detail.
  • Understand and follow posted work rules and procedures.
  • Accept constructive feedback.
  • Must be a team player.

This description outlines the basic responsibilities and requirements for the role. This is not a comprehensive listing of all job duties of the Public Relations Manager. Duties, responsibilities and activities may change at any time with or without notice.
Benefits
The Swatch Group is an equal opportunity employer that promotes diversity and is committed to environmental sustainability.
  • Excellent health, dental and vision insurance (employee and dependents are eligible 1st of the month following 30 days; generous employer contribution)
  • Immediate participation in the 401(k) and 100% vested employer match after one year (maximum 4% employer match with 5% employee contribution)
  • Company paid life insurance and Long Term Disability
  • 18 days of PTO per year, 1 Month PTO after 5 years
  • Special bucket of sick time per year extended paid time for medical, parental and military leave
  • Holiday pay
  • Voluntary FSA, STD, Accident/Hospital Indemnity insurance
  • Employee product discount

For more information please see https://transparency-in-coverage.uhc.com/
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