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Promotional Marketing information

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$33K

$47.4K

$57K

How much do promotional marketing jobs pay per year?

As of Sep 8, 2026, the average yearly pay for promotional marketing in the United States is $47,373.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,000.00 and $52,000.00 per year, depending on experience, location, and employer.

What is promotional marketing?

Promotional marketing is a strategy used by businesses to increase awareness, generate interest, or boost sales of a product, service, or brand through targeted campaigns and activities. This can include tactics like giveaways, contests, special discounts, samples, and events to engage customers and encourage them to take action. The goal is to create excitement and drive immediate attention while building long-term brand loyalty.

What are the key skills and qualifications needed to thrive as a promotional marketing specialist, and why are they important?

To thrive as a Promotional Marketing Specialist, you need a solid understanding of marketing principles, campaign planning, and market analysis, usually supported by a degree in marketing or a related field. Familiarity with digital marketing platforms, design software like Adobe Creative Suite, and customer relationship management (CRM) tools is typically required. Creativity, strong communication, and organizational skills help you develop compelling campaigns and manage multiple projects effectively. These abilities are crucial for creating impactful promotional strategies that drive brand awareness and customer engagement.

What are some common challenges faced by professionals in promotional marketing, and how can they be addressed?

Professionals in Promotional Marketing often encounter challenges such as tight deadlines, rapidly changing client expectations, and the need to stand out in crowded markets. Balancing creativity with brand consistency can also be demanding, especially when campaigns must resonate with diverse audiences. To address these challenges, it's important to maintain open communication with clients and team members, stay updated on market trends, and develop strong project management skills to effectively juggle multiple campaigns. Regular feedback and adaptability are key to delivering successful promotional strategies.

What is the difference between Promotional Marketing vs Brand Marketing?

AspectPromotional MarketingBrand Marketing
FocusShort-term campaigns to boost sales or awarenessLong-term brand building and positioning
ActivitiesPromotional events, giveaways, discountsBrand storytelling, advertising, content creation
Work EnvironmentEvent spaces, retail locations, digital campaignsMedia, advertising agencies, corporate offices
CredentialsMarketing certifications, communication skillsMarketing degrees, branding expertise

Promotional Marketing primarily focuses on short-term tactics to increase sales and brand visibility through events and promotions. In contrast, Brand Marketing emphasizes long-term brand identity and positioning, using storytelling and advertising. Both roles require marketing knowledge, but their goals and activities differ significantly.

More about Promotional Marketing jobs

What cities are hiring for Promotional Marketing jobs?

Cities with the most Promotional Marketing job openings:

What are the most commonly searched types of Promotional Marketing jobs?

The most popular types of Promotional Marketing jobs are:

What states have the most Promotional Marketing jobs?

States with the most job openings for Promotional Marketing jobs include:

What are popular job titles for Promotional Marketing?

Popular job titles for Promotional Marketing:

Promotional Marketing jobs near you
Infographic showing various Promotional Marketing job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 89% Full Time, 9% Part Time, and 1% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $47,373 per year, or $22.8 per hour.

Promotional Marketing & Sales

North Canton, OH • On-site

Lamont & Scott Marketing Group
11 - 50 employees
Learn more about Lamont & Scott Marketing Groupexternal

$36K - $49K/yr

Full-time

Re-posted 3 days ago

Job description

Company Description

We are a marketing company that performs outsourced sales and marketing, including corporate promotions on behalf of our clients. What this means is, instead of our clients using their own internal marketing or sales force; they outsource to us and actually hire us to do it for them. They provide the different promotions and services and we are responsible for representing them in local markets.


Job Description

LOOKING FOR A CHANCE TO GROW AND DEVELOP INTO MANAGEMENT?

READY FOR A NEW START IN A POSITIVE AND ACTIVE ENVIRONMENT?

Lamont & Scott Marketing Group is hiring for entry level marketing & advertising positions. We are looking for candidates we can develop into managers. We are rapidly expanding throughout the nation, and plan to expand to 6 new locations during 2017.

We are looking to build our business with dedicated professionals who wish to grow personally and professionally. This job involves one on one sales interaction with customers, marketing, sales and promotions. Therefore, we are looking to fill account executive positions in which an individual will be cross trained in:

  • Direct marketing & sales

  • New account acquisitions

  • Teaching & training

  • Team presentations

Professional Benefits Include:

  • No Seniority

  • 100% Promotion from within

  • Experience Rapid Growth

  • Excellent Career Opportunity for those who need a change, those just starting out, and College Grads

Qualifications

We are looking for talented and hardworking individuals who are looking to begin their career with a fast-paced company. Our ideal employee will be a self-starter with strong organizational and leadership qualities. Please only apply if you have the following qualifications:

  • Outstanding communication skills both verbal & written

  • Ability to prioritize and work independently with minimal supervision

  • Ability to directly motivate and supervise others to achieve maximum performance

  • Ability to work effectively in a team environment

  • Detail-oriented and the ability to follow up on tasks

  • Capable of multi-tasking, prioritizing, and managing time efficiently

Additional Information

Our compensation includes guaranteed weekly base pay, commission structure, and opportunities for bonuses.  We value our cohesive team environment that promotes professional and personal growth. 

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