... Web3 features, and more. We leverage the power of digital assets and blockchain to build an ... projects with autonomy in an innovative environment Thrive in a results-driven workplace with ...
... Web3 features, and more. We leverage the power of digital assets and blockchain to build an ... projects with autonomy in an innovative environment Thrive in a results-driven workplace with ...
... Web3 features, and more. We leverage the power of digital assets and blockchain to build an ... projects with autonomy in an innovative environment Thrive in a results-driven workplace with ...
... Web3 features, and more. We leverage the power of digital assets and blockchain to build an ... projects with autonomy in an innovative environment Thrive in a results-driven workplace with ...
Project Manager Web3 information
What are the key skills and qualifications needed to thrive as a project manager Web3, and why are they important?
What are the most common challenges for a project manager Web3 projects, and how can they be addressed?
What does a project manager Web3 do?
What is the difference between Project Manager Web3 vs Blockchain Project Manager?
| Aspect | Project Manager Web3 | Blockchain Project Manager |
|---|---|---|
| Credentials | PM certifications, Web3/crypto knowledge | PM certifications, blockchain technology expertise |
| Work Environment | Web3 startups, crypto firms, decentralized projects | Blockchain companies, fintech, enterprise blockchain projects |
| Industry Usage | Primarily in Web3, DeFi, NFT sectors | Across blockchain applications, including enterprise solutions |
| Search Intent | Comparing roles in Web3 projects | Roles focused on blockchain technology management |
The Project Manager Web3 and Blockchain Project Manager roles both involve managing blockchain-related projects, but the Project Manager Web3 typically focuses on decentralized applications, NFTs, and crypto startups, while the Blockchain Project Manager may work across broader blockchain implementations in enterprise or fintech sectors. Both require similar certifications and industry experience, but their specific project focus and work environments differ.

Full-time
Re-posted 12 days ago
Job description
Lead lifecycle marketing in West Africa; owning activation, retention, reactivation, and churn recovery across the full user funnel.
Develop strategies that maximise long-term client value through segmentation, personalisation, automated journeys, and optimal product-channel combinations.
Unlock new user growth through product offering design, user education, and operational campaigns that improve funnel conversion.
Establish and scale marketing best practices including A/B testing, CRM/email journeys, and data-driven experimentation.
Drive revenue growth and trading volume uplift through targeted lifecycle interventions, behavioural nudges, incentives, and gamification strategies using internal growth tools.
Measure, understand, and report on critical growth metrics to stakeholders across the organisation.
Envision next-phase lifecycle strategy by identifying challenges and opportunities, building innovative solutions, and anticipating user needs.
Collaborate with regional and central stakeholders to localise and execute global initiatives with cultural and market relevance.
Monitor competitor activity and local market trends to identify growth opportunities and inform strategy.
A minimum of 5 years of experience in lifecycle management.
Experience in launching both large-scale and targeted campaigns throughout the user lifecycle.
Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation.
Experience in user segmentation, customer lifecycle management, and A/B testing.
Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels. Expertise in data mining, measurement, and analysis.
Creative thinking for developing innovative marketing strategies and engaging campaigns.
Crypto enthusiast or strong interest in cryptocurrency and blockchain products.
Demonstrate ability to prioritize ruthlessly, balancing quick wins with longer-term strategic bets.