Programmatic Trading Jobs in Michigan (NOW HIRING)

Job Description

As a Programmatic Media Specialist at MediaOne, General Motors' in-house media agency, you'll be on the front lines of our programmatic activation-building, trafficking, and optimizing campaigns across display, online video, audio, CTV, and emerging formats for GM brands including Chevrolet, GMC, Buick, Cadillac, OnStar, and corporate initiatives. You're handson in the DSPs, close to the data, and excited to turn performance signals into smart, tactical decisions every day.

You'll work alongside channel, audience, and analytics specialists to deliver ambitious performance and brand outcomes across the GM portfolio.

Campaign setup & trafficking:

• Build and launch campaigns in leading DSPs (e.g., DV360, The Trade Desk, Amazon, Yahoo or equivalent) for GM brands.

• Configure audience and contextual strategies, frequency caps, bid strategies, and pacing rules.

• Activate across a mix of open exchange, PMP, and programmatic guaranteed inventory with the right brand safety and suitability controls in place.

Optimization & inflight management:

• Own daytoday health of campaigns: pacing, delivery, and performance against KPIs for assigned GM brands.

• Optimize bids, budgets, audiences, and inventory to improve CPM, CTR, CPA, ROAS, viewability, VCR, and reach efficiency.

• Execute structured A/B tests (creative, audiences, inventory sources, bid strategies) and document learnings.

Reporting & insights:

• Pull and QA performance data from DSPs and reporting tools and conduct 'proof of performance' campaign reporting.

• Build clear, concise reporting views that highlight what's working, what isn't, and what you're changing next.

• Feed insights back to MediaOne channel leads, GM brand teams, and analytics partners to inform future briefs and strategies.

Ways of working & quality:

• Follow and help refine naming conventions, taxonomies, and QA checklists for campaign setup across GM brands.

• Partner closely with media planners, audience teams, and analytics to ensure programmatic is tightly integrated into fullfunnel GM plans.

• Uphold MediaOne and GM standards for brand safety, fraud/IVT protection, suitability, and data privacy.

Background & experience:

• Bachelor's degree required

• 2+ years of handson experience in programmatic media buying or ad operations (agency, inhouse, or platform side).

Technical skills:

• Working proficiency in at least one major DSP (DV360, The Trade Desk, Amazon, Yahoo, etc.).

Understanding of:

• Auction mechanics (firstprice auctions, floors, bid strategies).

• Deal structures (open exchange, PMPs, preferred deals, PG).

• Core measurement concepts (viewability, IVT/fraud, brand safety, frequency management).

• Comfortable using Excel/Sheets and basic visualization tools for performance analysis.

Mindset & soft skills:

• Strong analytical, detailoriented approach; comfortable living in dashboards and loglevel data.

• Clear, concise communicator who can explain what the numbers mean and what you plan to do next.

• Organized and reliable-able to manage multiple line items and priorities without losing control of pacing or QA.

• Curious about the evolving programmatic landscape (identity, SPO, clean rooms, AIdriven optimization) and eager to test responsibly for largescale brands like Chevrolet, GMC, Buick, Cadillac, and OnStar.

#LI-MO

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.