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Programmatic Publisher Jobs in Massachusetts (NOW HIRING)

We connect consumers to the content they love, enable content publishers to build and monetize ... This team is responsible for excellence in execution for our Direct IO and Programmatic businesses.

... app publishers with solutions like Playtime and Arcade - now the fastest growing rewarded ... At the same time, we're breaking into programmatic advertising with the intelligent bidding system ...

... app publishers with solutions like Playtime and Arcade - now the fastest growing rewarded ... At the same time, we're breaking into programmatic advertising with the intelligent bidding system ...

Showing results 41-43

Programmatic Publisher information

What is a programmatic publisher?

A Programmatic Publisher is a company or individual who owns digital media properties, such as websites or apps, and sells ad space on those properties through automated, real-time bidding platforms. They use programmatic advertising technology to connect their inventory with advertisers, maximizing revenue by allowing multiple buyers to bid for ad placement. Programmatic publishers rely on tools like ad exchanges, supply-side platforms (SSPs), and demand-side platforms (DSPs) to automate and optimize the sale of their ad inventory. This process increases efficiency, transparency, and targeting capabilities compared to traditional ad sales methods.

How does a programmatic publisher typically collaborate with advertisers and ad tech partners to optimize revenue?

A Programmatic Publisher works closely with advertisers, demand-side platforms (DSPs), and ad tech partners to maximize ad revenue and fill rates. This involves managing relationships, troubleshooting delivery issues, and leveraging analytics to adjust floor prices or ad placements for better performance. Publishers often participate in regular meetings with partners to review campaign effectiveness, discuss inventory opportunities, and ensure compliance with brand safety and viewability standards. Collaborating across these teams helps publishers stay agile in a rapidly changing digital advertising landscape and ensures they are positioned to capture the most value from their inventory.

What are the key skills and qualifications needed to thrive as a programmatic publisher, and why are they important?

To thrive as a Programmatic Publisher, you need strong analytical skills, digital advertising knowledge, and experience with ad operations, often supported by a degree in marketing, business, or a related field. Proficiency with demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and analytics tools like Google Ad Manager and DoubleClick is typically required. Outstanding communication, problem-solving abilities, and attention to detail help you optimize revenue and build strong relationships with advertisers. These skills and qualities are crucial for maximizing inventory value, ensuring efficient ad delivery, and maintaining competitive advantage in the digital advertising ecosystem.

What is the difference between Programmatic Publisher vs Programmatic Trader?

AspectProgrammatic PublisherProgrammatic Trader
CredentialsKnowledge of ad tech, digital media, and basic analyticsAdvanced analytics, trading certifications, and media buying experience
Work EnvironmentMedia companies, publishers, ad tech platformsAd agencies, trading desks, media buying firms
Industry UsageFocuses on managing ad inventory and revenue for publishersFocuses on buying and selling ad inventory programmatically

While both roles operate within the programmatic advertising ecosystem, a Programmatic Publisher primarily manages ad inventory and revenue for publishers, ensuring optimal ad placements. In contrast, a Programmatic Trader actively buys and sells ad space to meet campaign goals. Understanding these differences helps clarify career paths and employer expectations in digital advertising.

What are popular job titles related to Programmatic Publisher jobs in Massachusetts?

For Programmatic Publisher jobs in Massachusetts, the most frequently searched job titles are:

What job categories do people searching Programmatic Publisher jobs in Massachusetts look for?

The top searched job categories for Programmatic Publisher jobs in Massachusetts are:

What cities in Massachusetts are hiring for Programmatic Publisher jobs?

Cities in Massachusetts with the most Programmatic Publisher job openings:

Sr. Solutions Engineer, Ad Data Ingestion

Roku

Boston, MA • On-site

$123K - $175K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 19 days ago


Job description

Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
What does the team work on?
The Ad Ops team at Roku plays a crucial role in driving the success of Roku's monetization strategy. This team is responsible for excellence in execution for our Direct IO and Programmatic businesses. This team books ad campaigns, QAs creatives, prepares reporting, and manages Deal IDs, using 1st and 3rd party ad tech. We are a very collaborative team, working closely with our Client Services, Inventory, and Product partners to meet advertisers' needs, while also optimizing and streamlining internal processes.
What is the role?
Roku is seeking a Senior Solutions Engineer, Ad Data Ingestion to join our Solutions Engineering team supporting Roku's advertising business. Roku's advertising business runs on the quality of the signals advertisers and partners send us, including conversions, audiences, and pixel-based events. This role is the technical owner of the ingestion surface: the Conversion API (CAPI) and CAPI gateway, the Audience Upload API, and JS pixels. You will work directly with clients and partners to get them integrated, keep those integrations healthy, and make sure the events flowing in are complete, well-identified, and trustworthy enough to power measurement and attribution. This role partners closely with Product, Engineering, and Ad Measurement to implement and support the technical solutions that drive Roku's advertising offerings. The ideal candidate brings a strong blend of ad tech domain expertise and hands-on technical skills, and thrives in a fast-paced environment where data quality directly impacts business outcomes.
For New York Only - The estimated annual salary for this position is between $123,250 - $175,100 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
How will I use AI at Roku?
At Roku, we are committed to being an AI-first company. For technical and engineering roles, this means we are looking for candidates who have a strong foundation in AI/ML principles and experience applying them to real-world technical challenges. You should be comfortable working with AI-powered tools and frameworks, and eager to leverage AI to enhance your productivity and impact. We value engineers and technologists who can think critically about how AI can be integrated into our products, platforms, and processes to drive innovation and efficiency.
As part of our AI-first culture, you will be expected to stay current with emerging AI technologies and proactively identify opportunities to apply AI solutions within your domain. Whether it is automating routine tasks, improving data-driven decision-making, or building intelligent features, we want team members who see AI as a core part of how they work and what they build.
What are the responsibilities of the role?
  • p]:inline" data-streamdown="list-item">Own client and partner integrations end to end for Conversion API, Audience API, and pixels, including technical discovery, implementation guidance, and configuration/validation
  • p]:inline" data-streamdown="list-item">Troubleshoot and debug integration issues such as data loss, event mismatch, deduplication failures, and other data quality concerns
  • p]:inline" data-streamdown="list-item">Scale partner integrations by leveraging existing products and turning repeatable integration patterns into self-service onboarding
  • p]:inline" data-streamdown="list-item">Own technical documentation including implementation guides, event schemas, and best practices, and keep it up to date
  • p]:inline" data-streamdown="list-item">Monitor ingestion health dashboards to catch regressions early and drive them to resolution
  • p]:inline" data-streamdown="list-item">Partner closely with Product and Engineering to voice feedback from clients and partners, build optimizations on integration pathways, and act as technical point of contact for incidents
What experience would help someone be successful in this role at Roku?
  • p]:inline" data-streamdown="list-item">5-10 years of experience in AdTech or MarTech at a publisher, DSP, SSP, ad network, or agency, preferably in a Solutions, Integrations, or Professional Services Engineering role
  • p]:inline" data-streamdown="list-item">1-3 years of experience with data visualization tools such as Looker, Datadog, Tableau, or similar, including the ability to develop custom dashboards, looks, and views; hands-on experience with SQL, Hive, or another database technology
  • p]:inline" data-streamdown="list-item">Deep, hands-on understanding of Conversion APIs (CAPI) and CAPI gateway patterns: server-side event ingestion, event deduplication (pixel + server), and event matching
  • p]:inline" data-streamdown="list-item">Strong command of JS pixels and browser-based tracking, and how they behave across browsers and privacy constraints
  • p]:inline" data-streamdown="list-item">Fluency with REST APIs, reading documentation, testing endpoints, and diagnosing payload/schema issues (Postman/cURL, JSON, auth flows)
  • p]:inline" data-streamdown="list-item">A strong track record of providing technical support for external and internal stakeholders, particularly while overseeing complex integrations
  • p]:inline" data-streamdown="list-item">Experience partnering with Engineering teams to triage and resolve issues quickly and efficiently
#LI-JC5
What's Roku's approach to hybrid working?
Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.
What are some of the benefits?
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.
What should I know about Roku's culture?
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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