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Programmatic Manager Jobs in Dallas, TX (NOW HIRING)

PMG

Programmatic Media Senior Associate

Dallas, TX · On-site

Who You Will Be Working With The Programmatic team at PMG is a group of forward-thinking ... Manage RFP processes and vendor negotiations, driving strong partnerships while ensuring campaigns ...

PMG

Programmatic Media Senior Associate

Dallas, TX · On-site

Who You Will Be Working With The Programmatic team at PMG is a group of forward-thinking ... Manage RFP processes and vendor negotiations, driving strong partnerships while ensuring campaigns ...

Griffin Global Systems

Paid Media Manager

Dallas, TX · Hybrid

$121K - $126K/yr

About the Role This is a Paid Media Manager role. 4 days a week onsite in Dallas, Texas. Required ... Experience in digital marketing across multiple channels (search, social, display, programmatic)

Symbiotic Services

Marketing Manager (Paid)

Dallas, TX

$60K - $65K/yr

... and programmatic platforms Build and refine audience targeting, keyword strategies, and account structures Optimization & Performance Management Monitor campaign performance daily and implement ...

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Programmatic Manager information

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$28.7K

$103.4K

$116.7K

How much do programmatic manager jobs pay per year?

As of Sep 5, 2026, the average yearly pay for programmatic manager in Dallas, TX is $103,449.00, according to ZipRecruiter salary data. Most workers in this role earn between $112,800.00 and $115,200.00 per year, depending on experience, location, and employer.

What is a programmatic manager?

A Programmatic Manager is a digital marketing professional responsible for overseeing and optimizing automated ad buying and placement processes using programmatic technology platforms. They work with data, demand-side platforms (DSPs), and ad exchanges to target specific audiences and achieve campaign goals efficiently. Their role includes managing budgets, analyzing performance metrics, and ensuring ads are delivered to the right users at the right time. Programmatic Managers collaborate closely with clients, creative teams, and data analysts to maximize ROI and drive successful digital advertising campaigns.

What are the key skills and qualifications needed to thrive as a programmatic manager?

To thrive as a Programmatic Manager, you need a strong grasp of digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad servers, analytics tools like Google Analytics, and relevant certifications such as IAB Digital Media Buying & Planning are typically required. Analytical thinking, attention to detail, and strong communication skills help you optimize campaigns and collaborate with cross-functional teams. These skills are vital for maximizing ROI, ensuring effective campaign delivery, and staying ahead in the fast-evolving digital advertising landscape.

How does a programmatic manager typically collaborate with creative and analytics teams?

A Programmatic Manager works closely with creative teams to ensure that ad formats and messaging align with campaign strategies and platform requirements. They also partner with analytics teams to monitor campaign performance, interpret data, and optimize targeting and bidding strategies in real time. Effective communication and cross-functional collaboration are key, as programmatic managers act as a bridge between technical execution and strategic campaign goals, ensuring all stakeholders are aligned for maximum impact.

What are the most commonly searched types of Programmatic jobs in Dallas, TX?

The most popular types of Programmatic jobs in Dallas, TX are:

What are popular job titles related to Programmatic Manager jobs in Dallas, TX?

For Programmatic Manager jobs in Dallas, TX, the most frequently searched job titles are:

What job categories do people searching Programmatic Manager jobs in Dallas, TX look for?

The top searched job categories for Programmatic Manager jobs in Dallas, TX are:

What cities near Dallas, TX are hiring for Programmatic Manager jobs?

Cities near Dallas, TX with the most Programmatic Manager job openings:

Programmatic Manager jobs near you
Infographic showing various Programmatic Manager job openings in Dallas, TX as of August 2026, with employment types broken down into 1% As Needed, 87% Full Time, 11% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $103,493 per year, or $49.8 per hour.

Programmatic Media Senior Associate

PMG

Dallas, TX • On-site

Full-time

Medical, Retirement, PTO

Re-posted 10 days ago

Job description

We are PMG
PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek's Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age's Best Places to Work for 11 consecutive years.
Who You Will Be Working With
The Programmatic team at PMG is a group of forward-thinking strategists and buyers passionate about creating impactful campaigns that connect brands with their audiences. We operate at the crossroads of technology, creativity, and data, partnering with teams across media strategy, creative, and analytics to deliver cohesive, full-funnel marketing strategies.
Our team thrives on collaboration, innovation, and a shared commitment to excellence. By working together and learning from one another, we not only deliver superior outcomes for our clients but also create an environment where each team member can grow and succeed. Joining us means working with some of the world's most influential brands while honing your skills and making a tangible impact.
What You Will Do
  • Lead the execution of programmatic campaigns, including setup, trafficking, and day-to-day management, ensuring they align with client KPIs and PMG's high standards.
  • Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution.
  • Collaborate across teams, working with media operations, account services, analytics, and creative to ensure holistic campaign strategies that meet and exceed client objectives.
  • Manage RFP processes and vendor negotiations, driving strong partnerships while ensuring campaigns are innovative and cost-effective.
  • Develop and deliver insightful reports, presenting campaign performance, optimization strategies, and actionable recommendations to clients.
  • Master PMG's proprietary technology, Alli, using it to customize alerts, analyze data, and create reporting tools that enhance decision-making and campaign performance.
  • Mentor and guide team members, overseeing coordinators and associates to ensure flawless execution, optimizations, and effective pacing decisions.
  • Oversee budgeting responsibilities, including forecasting monthly goals and managing ad serving needs to meet client objectives.
  • Identify and implement testing opportunities, contributing to media planning efforts and enhancing overall strategy with forward-thinking initiatives.

What You Will Bring
  • 3+ years of experience in digital media and programmatic advertising, with a bachelor's degree or equivalent experience.
  • A growing understanding of Analytics, Programmatic Advertising, and Marketing Metrics to guide data-driven decisions and campaign strategies.
  • Knowledge of Marketing Planning & Analysis and Database Marketing to enhance decision-making and campaign outcomes.
  • Familiarity with Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage, optimize, and troubleshoot programmatic campaigns.
  • Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App to craft cohesive, cross-channel strategies.
  • Proficiency in tools like Microsoft Excel and SQL to analyze data, produce clear insights, and inform optimizations.
  • Strong understanding of Measurement Systems to evaluate campaign success and optimize performance.
  • Excellent collaboration and communication skills, enabling seamless integration of programmatic efforts with cross-functional teams.
  • A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

What We Offer
  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Commuter Benefits: Access support for travel and commuting needs, where available.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.
What Sets Us Apart
Being part of PMG means joining a company culture that's unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation-which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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