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Programmatic Director Jobs in Dallas, GA (NOW HIRING)

... programmatic * Media Investment Optimization : Partner with Marketing to improve return on media ... Direct experience with media transparency, media auditing, and value-recovery (rebates/AVBs), and ...

... programmatic * Media Investment Optimization : Partner with Marketing to improve return on media ... Direct experience with media transparency, media auditing, and value-recovery (rebates/AVBs), and ...

Title: Senior Director of Business Development KBR ISA (Integrated Solutions Americas) delivers ... Develop account strategies focused on long-term programmatic opportunities. * Position KBR early in ...

Showing results 21-40

Programmatic Director information

What is a programmatic director?

A Programmatic Director is a senior professional responsible for overseeing and optimizing programmatic advertising strategies within an organization. They manage teams and campaigns that use automated technology to buy and place digital advertisements in real time. Programmatic Directors analyze data, work with multiple platforms, and coordinate with clients or internal stakeholders to ensure marketing objectives are met efficiently. Their role is crucial in driving performance, maximizing ROI, and staying up to date with the latest trends in digital advertising.

What are the key skills and qualifications needed to thrive as a programmatic director?

To thrive as a Programmatic Director, you need deep expertise in digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with programmatic ad platforms (such as The Trade Desk, DV360), data management platforms (DMPs), and industry certifications like Google Ads or IAB Digital Media Buying & Planning are typically required. Strong leadership, strategic thinking, and excellent communication skills help drive teams and foster client relationships. These skills are crucial for efficiently managing large-scale digital campaigns, optimizing performance, and delivering measurable results for clients.

What are some of the main challenges a programmatic director faces when managing multi-channel advertising campaigns?

Programmatic Directors often encounter challenges such as ensuring seamless integration across multiple platforms, maintaining transparency in campaign performance, and staying updated with rapidly evolving ad technologies. Balancing client expectations with budget constraints and navigating complex data privacy regulations are also common hurdles. Effective communication and close collaboration with cross-functional teams, including data analysts, creative, and sales, are essential to overcoming these challenges and delivering successful campaign outcomes.

What is the difference between Programmatic Director vs Media Buyer?

AspectProgrammatic DirectorMedia Buyer
ResponsibilitiesOversees programmatic advertising strategies, manages teams, and optimizes digital ad campaigns across platforms.Executes media plans by purchasing ad space, negotiating rates, and managing campaign placements.
Required SkillsData analysis, digital marketing, campaign management, leadershipNegotiation, media planning, digital advertising platforms
Work EnvironmentStrategic, managerial, often in an agency or corporate marketing teamOperational, hands-on, often in media agencies or advertising firms

The Programmatic Director focuses on strategic oversight and management of digital advertising campaigns using automation and data-driven techniques, while the Media Buyer handles the execution and purchasing of ad space. Both roles require digital marketing knowledge, but the Programmatic Director has a broader strategic scope and leadership responsibilities.

What job categories do people searching Programmatic Director jobs in Dallas, GA look for?

The top searched job categories for Programmatic Director jobs in Dallas, GA are:

What cities near Dallas, GA are hiring for Programmatic Director jobs?

Cities near Dallas, GA with the most Programmatic Director job openings:

Program Director, Sales Learning & Development

Atlanta, GA • On-site, Remote

Full-time

Re-posted 26 days ago


Job description

PROGRAM DIRECTOR, SALES LEARNING & DEVELOPMENT

Atlanta, GA

(Hybrid)

THE RUNDOWN

Playfly Sports is looking for a Program Director, Sales Learning & Development to join our team in Atlanta. The Program Director, Sales Learning & Development is the principal-level owner of Playfly's Sales Learning and Development Program. The primary objective is to design, build, and deliver a comprehensive capability-building ecosystem for sales talent across entry, mid, and senior levels. This role develops competency-aligned curricula, facilitates training, guides coaching pathways, and serves as a strategic partner to HR and Revenue leadership. Reporting into the Vice President of People, the Program Director defines long-term L&D strategy for the sales function and ensures programs directly support performance, growth, and organizational success.

WHAT YOU'LL ACCOMPLISH

Design, implement, and continuously refine a full-scale Sales Learning and Development Program aligned to Playfly's sales competencies and business objectives

Build structured learning pathways across entry-level onboarding, mid-level skill expansion, and targeted coaching support for senior sellers

Develop and maintain the curriculum and resource library, including workshops, simulations, on-demand modules, job aids, role-play scenarios, toolkits, and coaching frameworks

Facilitate live training sessions, skills labs, and cohort-based programs that strengthen sales capability across the organization

Partner with Revenue leadership to identify skill gaps, emerging needs, and performance trends that inform curriculum updates and new programmatic solutions

Create evaluation and assessment models that measure skill readiness, competency growth, behavioral adoption, and impact on sales outcomes

Develop coaching structures for senior-level sellers in partnership with revenue leaders, providing frameworks, tools, and recommended interventions

Collaborate with HRBPs, Sales Operations, Total Rewards, and Talent Acquisition to ensure learning programs align with role expectations, compensation models, and career pathways

Monitor training participation, completion, adoption, and performance outcomes, producing insights that influence revenue and people strategy decisions

Other job-related duties as assigned

WHAT YOU'LL BRING

Bachelor's degree or equivalent experience required; advanced certifications in learning design, coaching, or instructional design preferred

Direct sales experience strongly preferred; credibility with seller audiences is essential to this role

7 or more years of experience in Learning and Development, Sales Enablement, Organizational Development, or related fields

Proven expertise designing and delivering competency-based learning programs at scale

Strong facilitation and training capabilities with experience leading sessions for diverse learner levels

Deep understanding of adult learning principles, instructional design methodologies, and sales skill development

Skilled in analyzing learning data, assessing skill gaps, and translating insights into program enhancements

Ability to build strong partnerships with senior sales and HR leaders

Experience creating assessments, simulations, role plays, and coaching frameworks

Strong project management skills with ability to manage multiple program components independently

Exceptional communication, relationship-building, and influence skills

Integrity and discretion in handling sensitive performance and developmental information

TRAVEL, LIFTING, PHYSICAL REQUIREMENTS

Sedentary role which operates in an office or remote environment

Travel up to 25% for live training delivery at property and office locations