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Programmatic Director Jobs in Columbia, SC (NOW HIRING)

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Programmatic Director information

What is a programmatic director?

A Programmatic Director is a senior professional responsible for overseeing and optimizing programmatic advertising strategies within an organization. They manage teams and campaigns that use automated technology to buy and place digital advertisements in real time. Programmatic Directors analyze data, work with multiple platforms, and coordinate with clients or internal stakeholders to ensure marketing objectives are met efficiently. Their role is crucial in driving performance, maximizing ROI, and staying up to date with the latest trends in digital advertising.

What are the key skills and qualifications needed to thrive as a programmatic director?

To thrive as a Programmatic Director, you need deep expertise in digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with programmatic ad platforms (such as The Trade Desk, DV360), data management platforms (DMPs), and industry certifications like Google Ads or IAB Digital Media Buying & Planning are typically required. Strong leadership, strategic thinking, and excellent communication skills help drive teams and foster client relationships. These skills are crucial for efficiently managing large-scale digital campaigns, optimizing performance, and delivering measurable results for clients.

What are some of the main challenges a programmatic director faces when managing multi-channel advertising campaigns?

Programmatic Directors often encounter challenges such as ensuring seamless integration across multiple platforms, maintaining transparency in campaign performance, and staying updated with rapidly evolving ad technologies. Balancing client expectations with budget constraints and navigating complex data privacy regulations are also common hurdles. Effective communication and close collaboration with cross-functional teams, including data analysts, creative, and sales, are essential to overcoming these challenges and delivering successful campaign outcomes.

What is the difference between Programmatic Director vs Media Buyer?

AspectProgrammatic DirectorMedia Buyer
ResponsibilitiesOversees programmatic advertising strategies, manages teams, and optimizes digital ad campaigns across platforms.Executes media plans by purchasing ad space, negotiating rates, and managing campaign placements.
Required SkillsData analysis, digital marketing, campaign management, leadershipNegotiation, media planning, digital advertising platforms
Work EnvironmentStrategic, managerial, often in an agency or corporate marketing teamOperational, hands-on, often in media agencies or advertising firms

The Programmatic Director focuses on strategic oversight and management of digital advertising campaigns using automation and data-driven techniques, while the Media Buyer handles the execution and purchasing of ad space. Both roles require digital marketing knowledge, but the Programmatic Director has a broader strategic scope and leadership responsibilities.

What are the most commonly searched types of Programmatic jobs in Columbia, SC?

The most popular types of Programmatic jobs in Columbia, SC are:

What are popular job titles related to Programmatic Director jobs in Columbia, SC?

For Programmatic Director jobs in Columbia, SC, the most frequently searched job titles are:

What job categories do people searching Programmatic Director jobs in Columbia, SC look for?

The top searched job categories for Programmatic Director jobs in Columbia, SC are:

What cities near Columbia, SC are hiring for Programmatic Director jobs?

Cities near Columbia, SC with the most Programmatic Director job openings:

Programmatic Director jobs near you

Policy Analyst (Air Forces Central Command)

Apogee Engineering, LLC

Shaw Air Force Base, SC • On-site

Full-time

Posted 20 days ago

Job description

Overview
Apogee has an exciting new opportunity for a Policy Analyst (Air Forces Central Command) to support Headquarters United States Air Force (HAF/A10). In this role, you will provide full-time, on-site arms control subject-matter expertise to the Air Forces Central Command and other DAF units, supporting a full range of arms control activities, arms control policy formulation, development, and dissemination.
The HAF/A10 contract delivers technical, analytical, operational, programmatic, and planning subject-matter expertise to HAF/A10 and its component divisions to advance national security strategic plans, policies, concepts, and initiatives.
This is a full-time, on-site position located at Shaw Air Force Base in Sumter, SC.
***This position is contingent upon contract award.***
Responsibilities
  • Policy Formulation & Dissemination. Conduct research and analysis on policy and technical issues to provide recommendations on treaty negotiations, implementation, and compliance. Serve as the primary liaison between the AFCC, HAF, the DoW, and interagency forums (e.g., CRGs, IWGs)
  • Implementation & Compliance. Provide technical expertise on all treaty implementation and compliance activities. Support the preparation of annual programming and budgeting submissions for the AFCC treaty-related activities. Review and provide input on AFCC and unit-level compliance plans and instructions. Input all required notifications and data into the Arms Control Enterprise System (ACES).
  • Exercise & Inspection Support. Plan, schedule, and manage annual exercise events within the AFCC Area of Responsibility (AOR). Assist units in preparing for treaty implementation exercises and real-world on-site inspections. Provide direct on-site assistance during exercises and inspections and update all relevant HAF and AFCC guidance documents.
  • Education & Training. Deliverable: Provide quarterly-reviewed and updated AFCC-unique training materials. A log of changes will be submitted with each update.
  • Modernization & Acquisition. Work directly with Program Executive Offices (PEOs) and System Program Offices (SPOs) to review and track acquisition programs, ensuring full compliance with all in-force and developing treaties. Provide treaty expertise and advice to PEOs and SPOs regarding program impacts on treaty compliance.
  • Analysis & Research. Conduct detailed research and analysis on policy and technical issues to support AFCC positions on treaty negotiations, implementation, and compliance. Produce formal treaty analysis papers, impact assessments, and recommendations.
  • Conference & Meeting Support. Provide full logistical support for all AFCC-sponsored conferences, workshops, and meetings. Prepare and manage all event materials (agendas, briefings, etc.), facilitate the event, and produce detailed after-action reports and meeting minutes.
  • Policy Analysis & Recommendation. Conduct continuous research, review, and analysis of policy and technical issues. Provide formal comments on official documents and produce detailed recommendations on Air Force policy and operations concerning treaty negotiations, implementation, and compliance.
  • Interagency Liaison. Serve as the primary liaison between the supported AFCC and external entities, including DAF, the DoW, and other interagency planning and policymaking forums. Represent AFCC equities and positions in key forums such as CRGs, IWGs, and interagency backstopping meetings.

Qualifications
Minimum Experience:
Citizenship: Must be a US citizen
Clearance: Must have an active Top Secret clearance with SCI eligibility
Education: Bachelor's degree
Years of Experience: Ten (10) years of experience in the respective technical/professional discipline; to include five (5) years of DoD experience
Preferred Qualifications:
Education: Master's degree
Years of Experience: Eight (8) years of experience in the respective technical/professional discipline; to include five (5) years of DoD experience
Additional Information:
Location: Located at Shaw Air Force Base in Sumter, SC
On-site: This is a full-time on-site position
***This position is contingent upon contract award.***

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