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Programmatic Digital Jobs in Utah (NOW HIRING)

Chase&Co.

Media Buyer

Lehi, UT · On-site

$55K - $70K/yr

Research available media opportunities across channels such as TV, radio, streaming audio, podcast, out-of-home, print, digital, social, search, programmatic, and emerging platforms. * Help evaluate ...

Chase&Co.

Media Buyer

Lehi, UT · On-site

$55K - $70K/yr

Research available media opportunities across channels such as TV, radio, streaming audio, podcast, out-of-home, print, digital, social, search, programmatic, and emerging platforms. * Help evaluate ...

Tecolote Research

Senior Cost Analyst

UT · On-site

$76K - $97K/yr

Overview Tecolote is a trusted independent advisor providing consulting, analytics, and digital ... the programmatic and technical cost drivers of the weapon systems for both acquisition and ...

Raytheon

Principal GPS Subsystem Engineer

Provo, UT

$131K - $160K/yr

Our core electrical engineering technologies include RF/RADAR, Navigation/IMU/GPS, Digital, and ... programmatic activities and ensure compliance to requirements * Missile Systems has a strong ...

Raytheon

Senior GPS Subsystems Engineer

Provo, UT

$101K - $132K/yr

Our core electrical engineering technologies include RF/RADAR, Navigation/IMU/GPS, Digital, and ... programmatic activities and ensure compliance to requirements * Missile Systems has a strong ...

ACLU of Utah

Communications Director

Salt Lake City, UT · On-site

$90K - $105K/yr

Create, manage, and execute all traditional and digital communications strategies to enhance the ... programmatic goals. * Lead the ACLU of Utah's presence in and engagement with statewide media ...

Tecolote Research

Senior Cost Engineer Analyst

UT · On-site

$76K - $97K/yr

Overview Tecolote is a trusted independent advisor providing consulting, analytics, and digital ... the programmatic and technical cost drivers of the weapon systems for both acquisition and ...

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Programmatic Digital information

What is a programmatic digital specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What are the key skills and qualifications needed to thrive as a programmatic digital specialist?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in programmatic digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What does programmatic mean in digital?

In digital advertising, the Programmatic Digital role involves using automated systems and software to buy and optimize ad placements in real-time. It relies on data, algorithms, and tools like demand-side platforms (DSPs) to efficiently target audiences and improve campaign performance.

What are popular job titles related to Programmatic Digital jobs in Utah?

For Programmatic Digital jobs in Utah, the most frequently searched job titles are:

What job categories do people searching Programmatic Digital jobs in Utah look for?

The top searched job categories for Programmatic Digital jobs in Utah are:

What cities in Utah are hiring for Programmatic Digital jobs?

Cities in Utah with the most Programmatic Digital job openings:

Programmatic Digital jobs near you
Infographic showing various Programmatic Digital job openings in Utah as of August 2026, with employment types broken down into 78% Full Time, 19% Part Time, 1% Temporary, and 2% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution.

Director of Performance Marketing

Five Star Franchising

Springville, UT • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 8 days ago

Job description

About Five Star Franchising
Five Star Franchising, headquartered in Springville, Utah, is among the nation's fastest-growing franchise portfolio companies with brands across home services. What began in 2005 with the launch of Five Star Painting has expanded into a thriving organization of multiple brands and more than 1,500 franchise locations across the U.S. and Canada. With a focus on strategic growth, we continue to expand our portfolio through acquisitions while investing in scalable marketing, technology, and operational excellence.
We are committed to empowering franchise owners to thrive by delivering best-in-class marketing, operations, and business support that drive profitable growth and remarkable customer experiences. We provide the tools, resources, and expertise needed to help franchise owners grow their businesses and maximize long-term success.
We live our DRIVE values - Driven, Real, Enthusiastic, Innovative, Vital - combining bold thinking with disciplined execution. We move fast, embrace accountability, and care deeply about results, innovation, and people.
Position Overview
The Director of Performance Marketing serves as the enterprise leader responsible for maximizing the effectiveness of paid media, marketing analytics, attribution, and performance optimization across Five Star Franchising's growing portfolio of brands.
This role partners closely with Brand Marketing Directors, agency partners, franchise leadership, operations, technology teams, and executive leadership to improve customer acquisition, optimize marketing investment, strengthen reporting accuracy, and drive measurable business growth.
We're looking for a strategic, highly analytical leader who thrives on solving complex marketing challenges through data, technology, and continuous optimization.
This leader will build scalable reporting frameworks, establish performance standards across brands, strengthen agency accountability, and transform marketing insights into actionable strategies that improve franchise owner success and enterprise performance.
The ideal candidate combines deep expertise in digital marketing with strong business acumen, operational discipline, and executive communication skills. They know how to challenge assumptions, identify opportunities, influence cross-functional teams, and continuously improve marketing performance through data-driven decision making.
Responsibilities
  • Lead enterprise Performance Marketing strategy, execution, and optimization across Five Star's portfolio of franchise brands.
  • Develop paid media strategies that improve lead generation, customer acquisition, revenue growth, and franchise owner profitability.
  • Partner with Brand Marketing Directors to identify growth opportunities, optimize marketing investments, and improve channel performance.
  • Oversee paid media initiatives across Google Ads, Meta, YouTube, TikTok, Reddit, Local Service Ads, Display, Programmatic, and emerging advertising platforms.
  • Build scalable testing frameworks across creative, audiences, landing pages, bidding strategies, messaging, and conversion funnels.
  • Own attribution, conversion tracking, and marketing measurement frameworks to ensure reporting accuracy and business visibility.
  • Develop executive dashboards, scorecards, and performance reporting that translate complex marketing data into actionable business insights.
  • Lead agency relationships through structured governance, performance benchmarks, quarterly business reviews, and continuous optimization initiatives.
  • Evaluate campaign performance using key performance indicators including ROAS, MER, CPL, CPA, CAC, LTV, conversion rates, and lead quality.
  • Partner with CRM, analytics, and technology teams to improve data integrity, offline conversion tracking, and marketing system integrations.
  • Identify operational gaps, reporting challenges, and process improvements that increase marketing efficiency and scalability.
  • Develop franchise performance benchmarks and optimization playbooks that improve results across brands and individual franchise locations.
  • Present strategic recommendations, performance insights, and growth opportunities to executive leadership with clarity and confidence.
  • Stay ahead of emerging advertising platforms, AI technologies, privacy regulations, attribution models, and digital marketing best practices to maintain Five Star's competitive advantage.

Requirements
Qualifications
  • 7+ years of experience in Performance Marketing, Digital Marketing, or Growth Marketing
  • Proven success managing multi-channel paid media programs and optimizing marketing performance through data-driven decision making.
  • Strong analytical skills with experience measuring campaign performance, attribution, and marketing ROI.
  • Experience managing agencies, strategic vendor partnerships, and cross-functional stakeholders.
  • Deep expertise across Google Ads, Meta Ads, Google Analytics 4, Google Tag Manager, attribution platforms, and modern reporting tools.
  • Experience with CRM and marketing automation platforms such as HubSpot, Klaviyo, or similar systems.
  • Strong understanding of lead generation, conversion optimization, customer acquisition strategy, and performance measurement.
  • Excellent leadership, communication, presentation, and project management skills.
  • Experience in franchise, multi-location, home services, restoration, or other service-based industries is a plus.
  • Bachelor's degree in Marketing, Business, Analytics, Communications, or related field preferred.
  • Google Ads, Analytics, Meta, or related certifications are a plus.
  • Strong project management and organizational skills; experience with Monday.com or similar work management platforms is a plus.
  • Experience in franchise, multi-brand platform, or marketing agency environments is a plus.

Why Join Us?
This is an opportunity to help shape the future of Performance Marketing & Analytics across one of the fastest-growing franchise organizations in North America. You'll influence millions in annual advertising investment, build scalable systems that support enterprise growth, and directly impact the success of more than 1,500 franchise locations.
We offer a flexible, collaborative work environment where innovation, accountability, and measurable results are valued. Our benefits include:
  • Medical, Dental, and Vision Insurance
  • Long-Term and Short-Term Disability Insurance
  • Supplemental Life Insurance
  • 401(k)
  • Generous Paid Time Off

Equal Opportunity Employer
Five Star Franchising is an equal opportunity employer. Hiring decisions are made without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state, or local law.
Reasonable Accommodations
Qualified individuals with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and applicable state or local laws.

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