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Programmatic Digital Jobs in Pennsylvania (NOW HIRING)

CMI Media Group

Analyst, Programmatic

Philadelphia, PA

$40K - $75K/yr

The ideal candidate has a strong analytical mindset, a passion for digital advertising, and the ... Campaign Management: Execute and optimize programmatic advertising campaigns across various ...

CMI Media Group

Analyst, Programmatic

Philadelphia, PA · On-site

$40K - $75K/yr

The ideal candidate has a strong analytical mindset, a passion for digital advertising, and the ... Campaign Management: Execute and optimize programmatic advertising campaigns across various ...

CMI Media Group

Analyst, Programmatic

Philadelphia, PA

$40K - $75K/yr

The ideal candidate has a strong analytical mindset, a passion for digital advertising, and the ... Campaign Management: Execute and optimize programmatic advertising campaigns across various ...

CMI Media Group

Director, Programmatic

Chesterbrook, PA

$90K - $180K/yr

Lead Programmatic Innovation: Spearhead the development of sophisticated programmatic media ... Strong digital media background and exceptional project management skills. * Outstanding analytical ...

CMI Media Group

Director, Programmatic

Philadelphia, PA

$90K - $180K/yr

Lead Programmatic Innovation: Spearhead the development of sophisticated programmatic media ... Strong digital media background and exceptional project management skills. * Outstanding analytical ...

CMI Media Group

Director, Programmatic

Chesterbrook, PA · On-site

$90K - $180K/yr

Lead Programmatic Innovation: Spearhead the development of sophisticated programmatic media ... Strong digital media background and exceptional project management skills. * Outstanding analytical ...

CMI Media Group

Director, Programmatic

Philadelphia, PA

$90K - $180K/yr

Lead Programmatic Innovation: Spearhead the development of sophisticated programmatic media ... Strong digital media background and exceptional project management skills. * Outstanding analytical ...

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Programmatic Digital information

What is a programmatic digital specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What are the key skills and qualifications needed to thrive as a programmatic digital specialist?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in programmatic digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What does programmatic mean in digital?

In digital advertising, the Programmatic Digital role involves using automated systems and software to buy and optimize ad placements in real-time. It relies on data, algorithms, and tools like demand-side platforms (DSPs) to efficiently target audiences and improve campaign performance.

What are popular job titles related to Programmatic Digital jobs in Pennsylvania?

For Programmatic Digital jobs in Pennsylvania, the most frequently searched job titles are:

What job categories do people searching Programmatic Digital jobs in Pennsylvania look for?

The top searched job categories for Programmatic Digital jobs in Pennsylvania are:

What cities in Pennsylvania are hiring for Programmatic Digital jobs?

Cities in Pennsylvania with the most Programmatic Digital job openings:

Programmatic Digital jobs near you

Programmatic Digital Media Strategist

West Chester, PA • On-site

Stream Companies
Finance and Insurance • 1 - 10 employees
Learn more about Stream Companiesexternal

Full-time

Re-posted 18 days ago

Job description

About Stream Companies
Stream Companies is a full-service, fully integrated advertising agency built for brands that want to move forward. Founded in 1997 and headquartered in Malvern, Pennsylvania, we partner with clients to launch, position, and manage brands through both full-service relationships and project-based work.
We operate with an entrepreneurial mindset-collaborative, curious, and always pushing what's next. By combining strategic planning, creative development, media planning and buying, digital, interactive, television, production, and co-op management with cutting-edge technology, we deliver integrated solutions designed for today's marketing challenges.
About the role
We're looking for an experienced and hands-on digital strategist to develop and manage the digital media campaigns for our clients. The ideal candidate has a passion for marketing and managing digital media campaigns across multiple DSPs, SSPs and DMPs. They are highly analytical and results-focused, with a proven track record of creating successful campaigns. At the same time, this person has strong communication skills (written and oral), so they can effectively explain, support, and sell the recommended digital media plans to our clients. Finally, this individual will be responsible for Display Advertising Network account integration, display campaign implementation and optimization, analyzing and capitalizing data trends and tactics, and is able to provide effective monthly reporting of results.
What you'll do
  • Collaborate with account management and media buying team on clients' media strategy
  • Create, present, and execute digital media marketing strategies, including setting up UTM tracking
  • Review analytic data to identify opportunities and tactics
  • Define proper targeting segmentation and strategy for campaigns
  • Provide recommendations on budget allocation
  • Assess potential traffic sources and new media opportunities
  • Oversee and optimizing campaigns
  • Monitor campaign performance and making appropriate adjustments
  • Analyze results data to ensure all campaigns are achieving or surpassing client/agency performance goals
  • Develop and maintain customized reporting based on each client's marketing goals and KPIs, including any data/creative needed for co-op submission
  • Stay up to date on advertising trends in display and video
  • Build and maintain strong working relationships with external partners and agency colleagues

Qualifications
  • Bachelor's degree in marketing or related field required
  • 1-2 years of experience in traditional/digital marketing required
  • Experience working at an advertising agency managing retail clients and working in/with DSPs is a strong plus
  • Proficient in Microsoft Excel and PowerPoint

Apply