Digital Sales Manager
Pittsburgh, PA · On-site
Serve as the station's expert on digital, CTV/OTT, programmatic, and emerging ad technologies Inventory & Campaign Management * Oversee digital and streaming inventory, forecasting, and pricing ...
Digital Sales Manager
Pittsburgh, PA · On-site
Serve as the station's expert on digital, CTV/OTT, programmatic, and emerging ad technologies Inventory & Campaign Management * Oversee digital and streaming inventory, forecasting, and pricing ...
Digital Sales Manager
Pittsburgh, PA · On-site
Serve as the station's expert on digital, CTV/OTT, programmatic, and emerging ad technologies Inventory & Campaign Management * Oversee digital and streaming inventory, forecasting, and pricing ...
Digital Sales Manager
Pittsburgh, PA · On-site
Serve as the station's expert on digital, CTV/OTT, programmatic, and emerging ad technologies Inventory & Campaign Management * Oversee digital and streaming inventory, forecasting, and pricing ...
Digital Sales Manager
Pittsburgh, PA · On-site
Serve as the station's expert on digital, CTV/OTT, programmatic, and emerging ad technologies Inventory & Campaign Management * Oversee digital and streaming inventory, forecasting, and pricing ...
Digital Sales Manager
Pittsburgh, PA · On-site
Serve as the station's expert on digital, CTV/OTT, programmatic, and emerging ad technologies Inventory & Campaign Management * Oversee digital and streaming inventory, forecasting, and pricing ...
Digital Sales Manager
Pittsburgh, PA · On-site
Serve as the station's expert on digital, CTV/OTT, programmatic, and emerging ad technologies Inventory & Campaign Management * Oversee digital and streaming inventory, forecasting, and pricing ...
Digital Sales Manager
Pittsburgh, PA · On-site
Serve as the station's expert on digital, CTV/OTT, programmatic, and emerging ad technologies Inventory & Campaign Management * Oversee digital and streaming inventory, forecasting, and pricing ...
Director, Campaign Fulfillment & Circulation Operations
Horsham, PA · On-site +1
$150K - $170K/yr
Oversee and integrate programmatic digital advertising operations Advertiser Reporting * Produce reporting packages that validate delivery, performance, and contracted fulfillment * Lead quarterly ...
Director, Campaign Fulfillment & Circulation Operations
Horsham, PA · On-site +1
$150K - $170K/yr
Oversee and integrate programmatic digital advertising operations Advertiser Reporting * Produce reporting packages that validate delivery, performance, and contracted fulfillment * Lead quarterly ...
In this pivotal role, you will champion our biddable media offerings for assigned client accounts, including SEM, Paid Social, Programmatic, Video, and other digital activation channels. You will ...
Quick apply
In this pivotal role, you will champion our biddable media offerings for assigned client accounts, including SEM, Paid Social, Programmatic, Video, and other digital activation channels. You will ...
In this pivotal role, you will champion our biddable media offerings for assigned client accounts, including SEM, Paid Social, Programmatic, Video, and other digital activation channels. You will ...
In this pivotal role, you will champion our biddable media offerings for assigned client accounts, including SEM, Paid Social, Programmatic, Video, and other digital activation channels. You will ...
In this pivotal role, you will champion our biddable media offerings for assigned client accounts, including SEM, Paid Social, Programmatic, Video, and other digital activation channels. You will ...
In this pivotal role, you will champion our biddable media offerings for assigned client accounts, including SEM, Paid Social, Programmatic, Video, and other digital activation channels. You will ...
In this pivotal role, you will champion our biddable media offerings for assigned client accounts, including SEM, Paid Social, Programmatic, Video, and other digital activation channels. You will ...
In this pivotal role, you will champion our biddable media offerings for assigned client accounts, including SEM, Paid Social, Programmatic, Video, and other digital activation channels. You will ...
The Senior Manager of Digital and Performance Marketing at Zippo Manufacturing Company/W.R. Case ... Programmatic and DSP * Elevate internal capabilities for programmatic/DSP buying * Drive full ...
The Senior Manager of Digital and Performance Marketing at Zippo Manufacturing Company/W.R. Case ... Programmatic and DSP * Elevate internal capabilities for programmatic/DSP buying * Drive full ...
DIgital Paid Media Accounts
Pittsburgh, PA · On-site
$80K - $100K/yr
We are seeking a high-level Digital Paid Ad Accounts Strategist (internal title) to serve as the ... programmatic display, and emerging channels. We prefer individuals located in Pittsburgh, PA or ...
DIgital Paid Media Accounts
Pittsburgh, PA · On-site
$80K - $100K/yr
We are seeking a high-level Digital Paid Ad Accounts Strategist (internal title) to serve as the ... programmatic display, and emerging channels. We prefer individuals located in Pittsburgh, PA or ...
DIgital Paid Media Accounts
Pittsburgh, PA · On-site +1
$80K - $100K/yr
We are seeking a high-level Digital Paid Ad Accounts Strategist (internal title) to serve as the ... programmatic display, and emerging channels. We prefer individuals located in Pittsburgh, PA or ...
DIgital Paid Media Accounts
Pittsburgh, PA · On-site +1
$80K - $100K/yr
We are seeking a high-level Digital Paid Ad Accounts Strategist (internal title) to serve as the ... programmatic display, and emerging channels. We prefer individuals located in Pittsburgh, PA or ...
Flawlessly build and launch large-scale, complex display, programmatic, paid search, and paid ... digital media buying and planning. 2-3+ years of experience managing multi-channel paid media ...
Flawlessly build and launch large-scale, complex display, programmatic, paid search, and paid ... digital media buying and planning. 2-3+ years of experience managing multi-channel paid media ...
Digital Account Manager
Philadelphia, PA · On-site
As the Digital Account Manager, you will work with our dedicated teams to deliver world class campaigns across paid media (PPC, paid social, display, programmatic). This is a unique opportunity to ...
Digital Account Manager
Philadelphia, PA · On-site
As the Digital Account Manager, you will work with our dedicated teams to deliver world class campaigns across paid media (PPC, paid social, display, programmatic). This is a unique opportunity to ...
Associate - Philadelphia
Philadelphia, PA · On-site
Programmatic * Digital * Search * Content * Social * Please note, this is NOT a rotational program. Publicis Media Training Program All Associates are placed into our Media Training Program.
Associate - Philadelphia
Philadelphia, PA · On-site
Programmatic * Digital * Search * Content * Social * Please note, this is NOT a rotational program. Publicis Media Training Program All Associates are placed into our Media Training Program.
Associate - Philadelphia
Philadelphia, PA · On-site
Programmatic * Digital * Search * Content * Social * Please note, this is NOT a rotational program. Publicis Media Training Program All Associates are placed into our Media Training Program.
Associate - Philadelphia
Philadelphia, PA · On-site
Programmatic * Digital * Search * Content * Social * Please note, this is NOT a rotational program. Publicis Media Training Program All Associates are placed into our Media Training Program.
Digital Marketing Coordinator
$44K - $57K/yr
The Digital Marketing Coordinator supports day-to-day execution of organic digital marketing with a ... Basic paid media concepts/tools (e.g., ad platforms, DSP/programmatic partners, campaign ...
New
Digital Marketing Coordinator
$44K - $57K/yr
The Digital Marketing Coordinator supports day-to-day execution of organic digital marketing with a ... Basic paid media concepts/tools (e.g., ad platforms, DSP/programmatic partners, campaign ...
New
Digital Account Manager
Philadelphia, PA · On-site
As the Digital Account Manager, you will work with our dedicated teams to deliver world class campaigns across paid media (PPC, paid social, display, programmatic). This is a unique opportunity to ...
Digital Account Manager
Philadelphia, PA · On-site
As the Digital Account Manager, you will work with our dedicated teams to deliver world class campaigns across paid media (PPC, paid social, display, programmatic). This is a unique opportunity to ...
Associate - Philadelphia
Philadelphia, PA · On-site
Programmatic * Digital * Search * Content * Social * Please note, this is NOT a rotational program. Publicis Media Training Program All Associates are placed into our Media Training Program.
Associate - Philadelphia
Philadelphia, PA · On-site
Programmatic * Digital * Search * Content * Social * Please note, this is NOT a rotational program. Publicis Media Training Program All Associates are placed into our Media Training Program.
Associate - Philadelphia
Philadelphia, PA · On-site
Programmatic * Digital * Search * Content * Social * Please note, this is NOT a rotational program. Publicis Media Training Program All Associates are placed into our Media Training Program.
Associate - Philadelphia
Philadelphia, PA · On-site
Programmatic * Digital * Search * Content * Social * Please note, this is NOT a rotational program. Publicis Media Training Program All Associates are placed into our Media Training Program.
Programmatic Digital information
What is a programmatic digital specialist?
A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.
What is the difference between Programmatic Digital vs Programmatic Media Buyer?
| Aspect | Programmatic Digital | Programmatic Media Buyer |
|---|---|---|
| Credentials | Typically requires knowledge of digital marketing, data analysis, and ad tech platforms | Requires experience with media buying, negotiation skills, and familiarity with ad platforms |
| Work Environment | Works within digital marketing teams, using programmatic platforms to optimize campaigns | Operates in media agencies or in-house marketing teams, focusing on buying ad space programmatically |
| Industry Usage | Commonly used across digital advertising, marketing, and ad tech companies | Primarily used in advertising agencies and brands' marketing departments |
Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.
What are the key skills and qualifications needed to thrive as a programmatic digital specialist?
To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.
What are some common challenges faced by professionals working in programmatic digital roles, and how can I prepare for them?
Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.
What are popular job titles related to Programmatic Digital jobs in Pennsylvania? For Programmatic Digital jobs in Pennsylvania, the most frequently searched job titles are:
What job categories do people searching Programmatic Digital jobs in Pennsylvania look for? The top searched job categories for Programmatic Digital jobs in Pennsylvania are:
What cities in Pennsylvania are hiring for Programmatic Digital jobs? Cities in Pennsylvania with the most Programmatic Digital job openings:
Full-time
Medical, Dental, Vision, Retirement, PTO
Re-posted 18 days ago
Hearst rating
6.8
Based on 27 frontline employees who took The Breakroom Quiz
50th of 76 rated media
Job description
WTAE-TV, Hearst Television's ABC affiliate in Pittsburgh, is seeking a strategic Digital Sales Manager to drive digital and cross-platform revenue growth. This role leads the integration of digital, streaming, and linear solutions into a unified sales strategy, helping position the station as a leader in a rapidly evolving media landscape.
The Digital Sales Manager partners closely with Account Executives and sales leadership to develop data-driven, insight-led campaigns that deliver results for advertisers. This role also serves as a subject matter expert on digital, advanced advertising, and emerging technologies - including AI-enabled tools-helping to modernize sales approaches and unlock new revenue opportunities. This is an in-person position reporting to the General Sales Manager.
Key Responsibilities
Revenue Strategy
Develop and execute cross-platform advertising strategies across linear, streaming, and digital channels
Leverage data, analytics, and AI-driven insights to optimize targeting, campaign performance, and revenue outcomes
Partner with station leadership to drive measurable growth in total and digital revenue
Sales Leadership
Train and coach Account Executives on digital, integrated, and AI-enabled sales strategies
Support high-value proposals, new business development, and complex client opportunities
Serve as the station's expert on digital, CTV/OTT, programmatic, and emerging ad technologies
Inventory & Campaign Management
Oversee digital and streaming inventory, forecasting, and pricing strategy
Monitor campaign pacing and delivery, using data and AI tools to optimize performance and ensure fulfillment
Market Development
Identify and lead new revenue opportunities across digital, streaming, and advanced advertising products
Build and maintain strong relationships with agencies, advertisers, and technology partners
Stay ahead of industry trends, including advancements in AI, data targeting, and ad tech
Operational Oversight
Review and guide digital proposals and RFP responses with a strategic, data-informed approach
Ensure accurate forecasting, reporting, and alignment across platforms
Help lead the evolution of the sales organization toward a more data-driven and digitally focused model
Qualifications & Experience
Experience in broadcast, media, or multi-platform sales environments preferred
Strong understanding of digital advertising, including CTV/OTT, programmatic, and audience-based buying
Familiarity with AI tools and data analytics platforms, and their application in sales strategy and campaign optimization
Proven ability to develop and execute integrated, cross-platform marketing solutions
Strong analytical skills with the ability to translate data into actionable sales strategies
Track record of driving revenue growth and developing new business opportunities
Experience coaching and leading sales professionals in a fast-paced environment
Excellent communication, presentation, and client-facing skills
Proficiency with Microsoft Office; experience with tools such as Google Analytics, CRM systems, or ad management platforms preferred
Familiarity with digital content strategy and performance measurement
Valid driver's license and reliable transportation required
Related military experience will be considered
Values in Action
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
- Medical | Dental | Vision
- 401(k) matching
- Emotional Wellness Support
- Paid Time Off
- Paid Parental Leave
- LGBTQ+ Health Services
- Additional benefits to meet your and your family's needs
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.
About Hearst
Sourced by ZipRecruiter
Industry
Motion picture and video production
Company size
10,000+ Employees
Headquarters location
New York, NY, US
Year founded
1887