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Programmatic Digital Jobs in Kansas (NOW HIRING)

... digital and offline channels. * Oversee flagship marketing initiatives, ensuring alignment with ... Direct performance across paid search, programmatic, paid social, CTV, email, direct mail, web, and ...

... digital and offline channels. * Oversee flagship marketing initiatives, ensuring alignment with ... Direct performance across paid search, programmatic, paid social, CTV, email, direct mail, web, and ...

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Programmatic Digital information

What is a programmatic digital specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What are the key skills and qualifications needed to thrive as a programmatic digital specialist?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in programmatic digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What does programmatic mean in digital?

In digital advertising, the Programmatic Digital role involves using automated systems and software to buy and optimize ad placements in real-time. It relies on data, algorithms, and tools like demand-side platforms (DSPs) to efficiently target audiences and improve campaign performance.

What are popular job titles related to Programmatic Digital jobs in Kansas?

For Programmatic Digital jobs in Kansas, the most frequently searched job titles are:

What job categories do people searching Programmatic Digital jobs in Kansas look for?

The top searched job categories for Programmatic Digital jobs in Kansas are:

What cities in Kansas are hiring for Programmatic Digital jobs?

Cities in Kansas with the most Programmatic Digital job openings:

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 21 days ago


Job description

Unbound is an international nonprofit based in Kansas City, KS, founded by lay Catholics and grounded in the call to put the needs of the marginalized and vulnerable first. We build relationships of mutual respect that bridge cultural, religious, and economic divides, working alongside people of diverse faith traditions in Africa, Asia, and Latin America to challenge poverty in innovative ways. Through our unique model, supporters form personal connections with children, families, and communities, walking with them on their self-directed paths out of poverty. Our Mission is to support families and communities worldwide on their self-directed path out of poverty, and our vision is a world where all people have the opportunity, dignity, and resources to thrive.

We’re seeking a Marketing Director to lead high-impact campaigns and drive acquisition, retention, and engagement across a diverse and evolving channel mix. Ideally suited for a strategic and performance-driven marketing leader, this role is responsible for executing integrated marketing strategies, optimizing performance across channels, and building the systems, partnerships, and team capabilities needed to fuel sustainable growth.

How You’ll Make an Impact
Reporting to the Vice President of Marketing Strategy & Growth, the Marketing Director will play a critical role in driving performance across the full marketing funnel – leading flagship campaigns, scaling high-performing channels, and testing emerging ones to unlock new growth opportunities. This role will translate strategy into execution, ensuring campaigns are data-driven, audience-centered, and optimized in real time.

You’ll partner closely with internal teams and external agencies to strengthen performance marketing, elevate storytelling, and create cohesive donor journeys across touchpoints. By combining strong operational leadership with analytical insight, you’ll help maximize return on marketing investment while deepening engagement with supporters.

With a focus on innovation, team development, and continuous improvement, the Marketing Director will help build a high-performing marketing function that advances Unbound’s mission and expands its global impact.


Campaign Strategy & Execution:

  • Lead the development and execution of integrated acquisition, retention, and cross-sell campaigns across digital and offline channels.
  • Oversee flagship marketing initiatives, ensuring alignment with organizational strategy and audience needs.
  • Drive go-to-market planning and execution with a focus on consistency, quality, and impact.

Performance Marketing & Optimization:

  • Direct performance across paid search, programmatic, paid social, CTV, email, direct mail, web, and events.
  • Use data, segmentation, and testing (A/B and multivariate) to optimize campaigns and improve ROI.
  • Partner with analysts to track and improve key performance metrics such as CPA, LTV, and conversion rates.
  • Build and scale emerging channels (e.g., TikTok, Reels, LinkedIn, podcasts, streaming) through structured pilot programs.

Technology, Data & Systems:

  • Own and evolve the marketing technology roadmap, including marketing automation and CRM systems.
  • Collaborate with technical teams to enhance marketing systems, data flows, and lead management processes.
  • Apply insights from analytics, research, and reporting to inform strategy and investment decisions

Content & Channel Collaboration:

  • Partner with Editorial and Multimedia teams to develop compelling, mission-aligned content sourced from the field.
  • Ensure content consistency with Unbound’s brand voice and values across all channels.
  • Support website strategy and optimization to meet user needs and improve engagement and conversion.

Partnerships & Innovation:

  • Steward artist and creator partnerships from concept through execution.
  • Manage and optimize relationships with external agencies and media partners.
  • Identify and test new tools, platforms, and approaches to expand reach and impact.

Team Leadership & Development:

  • Lead, mentor, and grow a high-performing marketing team.
  • Foster a culture of accountability, innovation, and continuous learning.
  • Align team goals with broader departmental and organizational priorities.
  • Support talent development, succession planning, and team engagement.

  • 8–12 years of progressive marketing experience with demonstrated success in acquisition, retention, and performance marketing. Global experience is a plus.
  • Experience working in nonprofit, cause-driven, or subscription/recurring revenue models strongly preferred.
  • Proven ability to lead integrated, multi-channel campaigns and deliver measurable business results.
  • Strong expertise in performance marketing and marketing technology, including CRM, marketing automation, analytics, and attribution.
  • Experience leveraging data, segmentation, and testing to drive optimization and ROI.
  • Demonstrated success managing agencies, partnerships, and cross-functional collaboration.
  • Strong leadership skills with experience developing and managing high-performing teams.
  • Excellent communication, project management, and organizational skills; ability to manage multiple priorities.
  • Bachelor’s degree in marketing or related field; advanced degree or certifications preferred.
  • Proficiency in tools such as Google Analytics, Salesforce, and marketing automation platforms.
  • Ability to travel occasionally. Bilingual in Spanish/English or other relevant languages a plus.
  • Passion, curiosity, and a mission-driven mindset aligned with Unbound’s values.

Our Commitment to You

At Unbound, you’ll find more than a job – you’ll find purpose. Your work will empower families worldwide, while you grow within a collaborative, mission-driven culture. We offer competitive benefits, hybrid flexibility, and the chance to make a meaningful impact every day.

  • Generous healthcare benefits including medical, dental, and vision with your choice of two plans.
  • Hybrid work policy and flexibility that offers work/life balance with the ability to work from home 2-3 days/week.
  • 12 paid holidays and one floating holiday to use on a date of your choosing. Additionally, 1 volunteer day.
  • 20 days paid time off with additional days for tenure.
  • Generous parental leave policy.
  • 403b plan that contributes 6% of gross income towards your retirement account that is automatically vested.

Unbound will not sponsor applicants for work visas.

OMNI is honored to be retained in this search. We appreciate your referrals to professionals who may have an interest in this outstanding opportunity. Formal interest accepted through the OMNI Executive Career Portal. Please direct all inquiries to:

OMNI Human Resource Solutions

Michelle Anderson, Vice President of Executive Search – manderson@omnihrm.com

OMNI and our clients are Equal Opportunity Employers.