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Programmatic Campaign Manager Jobs in Georgia (NOW HIRING)

Campaign activation responsibilities include coordinating between the client and internal ... Understanding of digital media, programmatic campaigns, analytics, and reporting USD 61,100.00 - 91 ...

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Programmatic Campaign Manager information

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$11

$29

$57

How much do programmatic campaign manager jobs pay per hour?

As of Aug 9, 2026, the average hourly pay for programmatic campaign manager in Georgia is $29.99, according to ZipRecruiter salary data. Most workers in this role earn between $18.65 and $37.16 per hour, depending on experience, location, and employer.

What does a programmatic campaign manager do?

A Programmatic Campaign Manager is responsible for planning, executing, and optimizing digital advertising campaigns that use automated, data-driven technologies to buy and place ads. They work with demand-side platforms (DSPs) to manage ad inventory, set targeting parameters, monitor performance metrics, and adjust strategies to maximize return on investment. Programmatic Campaign Managers also collaborate with clients, creative teams, and data analysts to ensure campaigns meet business objectives and stay within budget.

What are the key skills and qualifications needed to thrive as a programmatic campaign manager?

To thrive as a Programmatic Campaign Manager, you need a strong understanding of digital marketing, data analysis, and campaign optimization, often supported by a degree in marketing or a related field. Proficiency with demand-side platforms (DSPs) such as The Trade Desk, DV360, and familiarity with analytics tools like Google Analytics and Excel is typically required. Attention to detail, strong communication, and problem-solving abilities help professionals excel in fast-paced, data-driven environments. These skills ensure efficient campaign execution, accurate performance measurement, and effective collaboration with clients and internal teams.

What are some common challenges faced by programmatic campaign managers when optimizing campaigns?

Programmatic Campaign Managers often face challenges such as balancing client objectives with budget constraints, ensuring accurate audience targeting, and managing multiple campaigns across various platforms. Additionally, keeping up with rapidly evolving ad technologies and data privacy regulations can be demanding. Effective communication with clients, creative teams, and data analysts is essential to address these challenges and achieve optimal campaign performance.

What is the salary of programmatic campaign manager?

The average salary for a programmatic campaign manager typically ranges from $60,000 to $120,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced managers with skills in data analysis and ad platforms can earn higher salaries.

What is the difference between Programmatic Campaign Manager vs Digital Media Buyer?

AspectProgrammatic Campaign ManagerDigital Media Buyer
CredentialsRelevant certifications (e.g., IAB certifications), experience with ad platformsSimilar certifications, focus on media buying experience
Work EnvironmentAgency or in-house marketing teams, digital advertising platformsAdvertising agencies, media companies, brands
Industry UsageUsed across digital advertising, programmatic platformsPrimarily in digital media buying and planning
Search & Comparison IntentUnderstanding roles in programmatic advertisingTraditional media buying vs programmatic

The Programmatic Campaign Manager focuses on managing automated ad campaigns using programmatic platforms, optimizing real-time bidding, and data-driven strategies. The Digital Media Buyer typically handles manual media planning and purchasing across digital channels. While both roles involve digital advertising, the Programmatic Campaign Manager specializes in automation and data analytics, whereas the Digital Media Buyer emphasizes traditional media buying methods.

What are popular job titles related to Programmatic Campaign Manager jobs in Georgia? For Programmatic Campaign Manager jobs in Georgia, the most frequently searched job titles are:
What job categories do people searching Programmatic Campaign Manager jobs in Georgia look for? The top searched job categories for Programmatic Campaign Manager jobs in Georgia are:
What cities in Georgia are hiring for Programmatic Campaign Manager jobs? Cities in Georgia with the most Programmatic Campaign Manager job openings:
Infographic showing various Programmatic Campaign Manager job openings in Georgia as of August 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $62,374 per year, or $30 per hour.

Strategic Account Manager (AJC)

Cox Enterprises

Atlanta, GA • On-site

$61K - $91K/yr

Full-time

PTO

Re-posted 17 days ago


Cox Enterprises rating

8.8

Company rating: 8.8 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

7th of 97 rated telecommunications companies


Job description

The Strategic Account Manager will support advertising account executives through the entire lifecycle of their clients' digital sponsorship, social campaigns, native advertising and event sponsorship campaigns. Post-sale, they will serve as the client's primary contact for campaign activation. Campaign activation responsibilities include coordinating between the client and internal fulfillment teams to ensure accurate and on-time launch of all campaigns, managing the timeline from sale to campaign launch. They will monitor campaign performance, escalating any issues to the account executive and their manager and provide mid-campaign updates to client as needed. Post-sale duties will include campaign reporting and presenting findings and recommendations for future campaigns to account executive and/or client. This individual will be accountable for their accounts and focus on the success of their client's campaigns, identifying opportunities for upselling and retention of the revenue. This individual will be well versed in all owned and operated products (AJC.com, Access Atlanta, Dawgnation.com, UATL, e-paper, apps, AJCamp, & all other new product development) and manage up to $5M in revenue.
Individuals in this position will be able to work under high pressure, deadline-driven time frames, be self-starters, problem solvers, and detail oriented, as well as provide administrative and customer support related to post-sale activities.
Job Responsibilities:
Strategy
  • Consultatively support, retain, and grow customer accounts in conjunction with account executives
  • Achieve budgeted annual revenue retention rates on key accounts
  • Identify opportunities and brainstorm on new revenue streams with account executives and internal strategic teams

Pre-Sales
  • Help support pre-sale strategy team in any brand details for sales pitches
  • Attend prospect and upsell pitch meetings with account executives and strategy team where needed

Campaign Activation
  • Responsible for managing and confirming accurate, timely execution of O&O campaigns
  • Utilize sales automation systems (CRM, Ticketing, creative workflow, and reporting dashboards) to manage day-to-day activity and update AE and manager on client performance through system-generated reports and customer dashboard
  • Acts as a subject matter expert for O&O digital and products
  • Maintain communication and relationships with key partners in ad operations, the sales team and other departments for fulfillment of all campaigns
  • Manage communication on deadlines for all campaign assets

Post-Sales
  • Manage post-sale client communication and meeting set-up
  • Coordinate with client on any assets needed to complete their campaign
  • Manage the timing of client campaigns and ensure flawless execution
  • Create and communicate campaign reporting with insights to clients and internal stakeholders

Position Requirements:
  • Bachelor's degree in a related discipline and 2 years' experience Marketing/Advertising experience. The right candidate could also have a different combination, such as a master's degree and up to 2 years' experience; or 6 years' experience in a related field
  • Google Analytics preferred. Google Ad Manager knowledge preferred
  • Strong computer skills (Microsoft Office Suite)
  • Experience with Project Management Software (Monday.com or other), Reporting dashboards (Pressboard or other) , and Salesforce preferred
  • Participated in or has led client meetings and presentations
  • Understanding of digital media, programmatic campaigns, analytics, and reporting

USD 61,100.00 - 91,700.00 per year
Compensation:
Compensation includes a base salary in the range of $61,100.00 - $91,700.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.

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About Cox Enterprises

Sourced by ZipRecruiter

Cox Enterprises is a leading, Atlanta-based media conglomerate that spans across the communications, automotive, and media industries. Since its establishment in 1898 by James M. Cox, the business has expanded significantly and is known for owning Cox Communications, Cox Automotive, and Cox Media Group. The company's mission is to empower people today to build a better future for the next generation, which is achieved through the industry-leading services and unparalleled experiences they provide to millions of their customers every day. Amongst their many achievements, Cox Enterprises takes pride in holding a place in the top 20 of Forbes' "America's Largest Private Companies."

Industry

Media and telecom

Company size

10,000+ Employees

Headquarters location

Atlanta, GA, US

Year founded

1898

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