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Programmatic Associate Director Jobs in Minnesota

Carleton

Milestone Reunions Coordinator

Northfield, MN · Hybrid

$26.50/hr

This position supports the administrative and programmatic work of the Milestone Reunions Office to ... Receive project direction from the Director, Assistant Director, and Associate Director of ...

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Programmatic Associate Director information

What are some common challenges faced by a Programmatic Associate Director when managing multiple client campaigns, and how can they be effectively addressed?

Programmatic Associate Directors often juggle several client campaigns simultaneously, which can lead to challenges like balancing diverse client objectives, ensuring campaign performance, and managing tight deadlines. To address these, effective prioritization, clear communication with both internal teams and clients, and leveraging campaign management tools are essential. Regular performance reviews and proactive problem-solving also help prevent issues from escalating, while fostering strong team collaboration ensures that campaigns run smoothly and deliver value to clients.

What is the difference between Programmatic Associate Director vs Programmatic Manager?

AspectProgrammatic Associate DirectorProgrammatic Manager
ResponsibilitiesOversees strategic planning, manages teams, and develops high-level programmatic campaignsExecutes campaigns, manages day-to-day operations, and reports on performance
Required CredentialsBachelor's degree, experience in programmatic advertising, leadership skillsBachelor's degree, hands-on experience with programmatic platforms
Work EnvironmentStrategic, leadership-focused, often in a managerial settingOperational, execution-focused, often in a team environment

The Programmatic Associate Director typically holds a higher strategic role, overseeing teams and campaign planning, while the Programmatic Manager focuses on executing and managing daily campaign activities. Both roles require experience in programmatic advertising, but the Associate Director emphasizes leadership and strategy.

What is a Programmatic Associate Director?

A Programmatic Associate Director is a senior role in digital advertising responsible for overseeing programmatic media buying strategies and campaigns. They manage teams, develop data-driven strategies, and collaborate with clients to achieve campaign objectives using automated ad technology. Their responsibilities often include optimizing budgets, analyzing performance metrics, and staying up to date with the latest programmatic trends and tools. This role requires strong analytical skills, leadership abilities, and in-depth knowledge of digital advertising platforms.

What are the key skills and qualifications needed to thrive as a Programmatic Associate Director, and why are they important?

To thrive as a Programmatic Associate Director, you need expertise in digital advertising, data analytics, and campaign management, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad servers, and industry certifications like IAB Digital Media Buying and Planning are commonly required. Strong leadership, strategic thinking, and effective communication are crucial soft skills for managing teams and client relationships. These abilities ensure successful execution and optimization of programmatic campaigns, leading to measurable business results and client satisfaction.
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What job categories do people searching Programmatic Associate Director jobs in Minnesota look for? The top searched job categories for Programmatic Associate Director jobs in Minnesota are:
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Programmatic Associate Director jobs near you
Infographic showing various Programmatic Associate Director job openings in Minnesota as of June 2026, with employment types broken down into 66% Full Time, 32% Part Time, 1% Temporary, and 1% Nights. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution.

Associate Media Director

Publicis Groupe Holdings B.V

Minneapolis, MN • On-site

$97K - $139K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 10 days ago

Job description

Company Description

On the day Fallon opened its doors without a single client, it did so under the headline, "A new advertising agency for companies that would rather outsmart the competition than outspend them."

More than 40 years later, and this mantra is unwavering. We are a creatively-led agency who pinned our public reputation on our commitment to smarts.

Smart brands create something of value in the world: entertainment value, social value, and belief value. Smart brands are additive to peoples' lives and to culture. They help build ideas in the world, and they leave something behind.

Overview

The Associate Media Director, Digital (AMD) leads a media client team in the development and execution of media plans for a diverse portfolio of clients. An AMD at Fallon must be an intuitive, independent thinker and unflinching team mentor. The position places equal emphasis on creative solutions to media challenges and planning/executional rigor as it does on senior leadership within the full-service agency. We prioritize diverse, unique experience, and, above all, creativity.

Responsibilities
  • Develop and execute creative multi-platform digital media solutions based on client needs
  • Steward the execution of plans, goals, and budgets
  • Support media strategy development
  • QA in platform and review team channel recommendations
  • Oversee trafficking and tagging planning and implementation across all applicable channels
  • Oversee campaign execution from buying to campaign reporting
  • Build and analyze target audience using syndicated tools and in platform
  • Maintain agency relationship with senior clients and outside vendors to foster development and execution of media plans
  • Work with Supervisor and GMD to identify Publicis Groupe solutions and opportunities within the media plan
  • Lead internal brainstorm sessions in the strategic development process
  • Create buyable "big ideas" that align with client objectives
  • Manage day-to-day client requests
  • Participate in agency-wide strategic initiatives and new business pitches
  • Regularly keeps department and agency up to date on industry and cultural trends
  • Manage, trains, and mentor junior team members and hold accountability for performance of direct reports
  • Facilitate cross department communication for full-service business
Qualifications

This position requires 7+ years' experience working in digital media, including some time in a managerial role.

  • Deep understanding of programmatic platforms (The Trade Desk, CM360, Freewheel, AmazonDSP, etc.)
  • Experience setting up campaigns within Google and/or social platforms (Meta, TikTok, etc.) preferred
  • Proficiency in media-related planning tools (e.g., Comscore, Nielsen, IMS, etc.)
  • Strong written and verbal communication skills
  • Proficiency in Word/Excel/PowerPoint/Keynote
  • Strong written and verbal communication skills
Additional Information

Our Publicis Groupe motto "Viva La Difference" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: $97,375.00- $139,965.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be May 15th. 

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.  All your information will be kept confidential according to EEO guidelines. 

 Compensation Range: USD $97,375.00 - USD $139,965.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/4/2026.Employment Type: FULL_TIME

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