Product Optimization Jobs in Michigan (NOW HIRING)

Product Manager
More Than A Job!
Why do you work each day? To us, our jobs are not just something we do to make a living, it's a way to live. We work to support our members; whether celebrating moments of joy, finding a solution to an obstacle, or offering encouragement through a time of struggle. The worth of our work isn't measured in dollars and cents, it's seen in our communities and felt by the people who believe in us.
Benefits Include:
• Financial wellbeing services
• 401(K) matching with up to 5% match
• Reduced health insurance
• Employee wellbeing services
• DE&I initiatives
• Work-life balance
Job Summary
The Product Manager - for Consumer & Business Products is responsible for the strategy, development, optimization, and lifecycle management of Lake Trust Credit Union's retail and commercial banking product portfolio. This role ensures the credit union maintains a competitive, accessible, and mission-aligned suite of financial solutions for individuals and businesses, driving member and business acquisition, retention, and deepening of relationships across all segments.
A central focus of this role is designing and evolving products that remove barriers and improve access, ensuring offerings are transparent, affordable, and aligned to long-term financial well-being.
The Product Manager partners with cross-functional teams-including lending, onstage, marketing, analytics, digital, operations, compliance, and risk-to deliver products and experiences that strengthen member relationships and advance Lake Trust mission of improving financial lives.
What You'll Do
• Develop and execute a holistic product strategy and roadmap across consumer and business banking. This including lending, deposits, digital experiences, and financial wellbeing tools-ensuring alignment with organizational growth goals while creating seamless, human-centered journeys that help individuals and businesses access, manage, and grow their financial lives.
• Manage the full lifecycle of consumer and business products, including ideation, design, implementation, optimization, and retirement.
• Evaluate and continuously improve the product portfolio (e.g., checking, savings, debit, and related banking solutions) to maintain competitiveness and relevance in the market.
• Identify opportunities to acquire new members and deepen relationships with existing members through effective product design, bundling, and features.
• Identify and deliver innovative product opportunities integrated within digital experiences, ensuring responsible growth, improved access for underserved members, and alignment with financial wellbeing outcomes.
• Design and refine products that better serve Lake Trust's current and prospective members, removing barriers to access and promoting financial resilience.
• Analyze member behavior, market trends, competitive offerings, and internal data to inform product development and strategic decisions.
• Define product requirements, success metrics, and performance indicators; monitor outcomes and adjust strategy as needed.
What You'll Bring
• Bachelor's degree in business, Finance, Economics, Marketing, or a related field.
• Master's degree (MBA or related) preferred.
• 5+ years of experience in product management, consumer and/or business banking, fintech, or financial services.
• Experience managing consumer and business financial products such as checking accounts, savings accounts, payments, debit, digital banking, or similar products.
• Experience using data analytics, member insights, and market research to guide product decisions.
• Experience working in a regulated financial environment preferred.
• Experience supporting financial inclusion or underserved member segments is strongly preferred.
• Relevant certifications such as Certified Product Manager (CPM), Agile Product Owner, or similar credentials are a plus but not required.
What You'll Get
• Ability to collaborate and build a sense of togetherness that contributes to a positive work environment.
• Being open to change and embracing new opportunities can lead to diverse experiences and career advancement.
• By prioritizing member wellbeing, which leads to increased engagement, improved team dynamics, higher levels of motivation and a stronger community culture.