As a product manager, you are in charge of forecasting, analyzing, and developing strategies to design and implement the release of new technology products for your company. As a product manager, your job duties may include assessing current market trends and consumer needs to decide where new market niches are emerging. Once those niches have been identified, you review your company's existing products to determine where they may fit in this market. You are also in charge of the team that develops and implements the release of new technology products to fill these niches. Experience in sales and marketing is valuable since your role may include marketing new products.