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Product Genius Jobs (NOW HIRING)

Sales Assistant (Product Genius) Bergstrom Nissan of Appleton At Bergstrom Automotive, we're proud to be Wisconsin's largest dealership, setting the standard for exceptional guest experiences. Our ...

Product Genius

Appleton, WI · On-site

$16 - $20/hr

Sales Assistant (Product Genius) Bergstrom Nissan of Appleton At Bergstrom Automotive, we're proud to be Wisconsin's largest dealership, setting the standard for exceptional guest experiences. Our ...

Product Genius

Oshkosh, WI · On-site

$16 - $20/hr

Sales Assistant (Product Genius) Bergstrom Toyota of Oshkosh At Bergstrom Automotive, we're proud to be Wisconsin's largest dealership, setting the standard for exceptional guest experiences. Our ...

The BMW Genius is responsible for delivering comprehensive product information throughout the sales and aftersales processes. Our dealership seeks individuals with creativity to provide "world class ...

Sales Assistant (Product Genius) Bergstrom Toyota of Oshkosh At Bergstrom Automotive, we're proud to be Wisconsin's largest dealership, setting the standard for exceptional guest experiences. Our ...

The BMW Genius is responsible for delivering comprehensive product information throughout the sales and aftersales processes. Our dealership seeks individuals with creativity to provide "world class ...

The BMW Genius is responsible for delivering comprehensive product information throughout the sales and aftersales processes. Our dealership seeks individuals with creativity to provide "world class ...

The BMW Genius is responsible for delivering comprehensive product information throughout the sales and aftersales processes. Our dealership seeks individuals with creativity to provide "world class ...

Mills Automotive Group will be holding it's first Automotive Product Genius Job Fair on August 3rd at the all new state of the art Classic Chrysler Jeep Dodge Ram of Pineville. If you are an outgoing ...

Mills Automotive Group will be holding it's first Automotive Product Genius Job Fair on August 3rd at the all new state of the art Classic Chrysler Jeep Dodge Ram of Pineville. If you are an outgoing ...

Mills Automotive Group will be holding it's first Automotive Product Genius Job Fair on August 3rd at the all new state of the art Classic Chrysler Jeep Dodge Ram of Pineville. If you are an outgoing ...

Product Genius

Kahului, HI · On-site

$18 - $22/hr

This is the go-to person in the dealership for product and technology-related questions. Primary Responsibilities Demonstrate vehicle features to potential clients before and during the sales process ...

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Product Genius information

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$51.5K

$159.4K

$197K

How much do product genius jobs pay per year?

As of Jun 11, 2026, the average yearly pay for product genius in the United States is $159,405.00, according to ZipRecruiter salary data. Most workers in this role earn between $141,000.00 and $197,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Product Genius, and why are they important?

To thrive as a Product Genius, you need strong product knowledge, customer service expertise, and usually at least a high school diploma, with experience in retail or automotive industries being beneficial. Familiarity with CRM systems, digital product catalogs, and mobile presentation tools is typically required. Exceptional communication, active listening, and the ability to translate technical features into customer benefits distinguish top performers in this role. These skills are crucial for delivering an outstanding customer experience and effectively supporting the sales process.

What is the difference between Product Genius vs Sales Associate?

AspectProduct Genius
CredentialsKnowledge of products, customer service skills
Work EnvironmentShowroom, retail store, dealership
Employer & IndustryAutomotive, electronics, retail
Common Search IntentUnderstanding roles, job requirements, comparison

The Product Genius primarily focuses on providing detailed product knowledge, troubleshooting, and customer education. In contrast, a Sales Associate emphasizes sales, customer engagement, and closing deals. While both roles work in retail environments and require strong customer service skills, the Product Genius specializes in technical expertise, whereas the Sales Associate concentrates on sales performance and revenue generation.

How does a Product Genius typically interact with customers and the sales team in a dealership setting?

A Product Genius serves as a knowledgeable resource for both customers and the sales team by providing in-depth information about vehicle features, technology, and specifications. They often greet customers, conduct product demonstrations, and answer detailed questions without the pressure of closing sales, allowing customers to feel comfortable exploring their options. Product Geniuses also work closely with the sales team, supporting them with technical expertise during the sales process and assisting with test drives. This collaborative environment helps ensure customers receive an informative and enjoyable experience while enabling the sales team to focus on finalizing transactions.

What is a Product Genius?

A Product Genius is a specialist who possesses in-depth knowledge about a company's products, typically working in retail environments like automotive dealerships. Their primary role is to educate and assist customers by providing detailed information, demonstrations, and answering technical questions, rather than focusing on direct sales. Product Geniuses help customers make informed decisions by explaining product features, benefits, and options. They also support sales teams by ensuring customers have a positive and informative experience. This role is popular in industries where products are complex and customers value expertise, such as the automotive or technology sectors.
More about Product Genius jobs
What are the most commonly searched types of Product Genius jobs? The most popular types of Product Genius jobs are:
What job categories do people searching Product Genius jobs look for? The top searched job categories for Product Genius jobs are:
Infographic showing various Product Genius job openings in the United States as of June 2026, with employment types broken down into 7% Full Time, 14% Temporary, 65% Contract, and 14% Nights. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $159,405 per year, or $76.6 per hour.

$16 - $20/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 28 days ago


Job description

Sales Assistant (Product Genius)

Bergstrom Nissan of Appleton

At Bergstrom Automotive, we’re proud to be Wisconsin’s largest dealership, setting the standard for exceptional guest experiences. Our team is driven by innovation, integrity, and a dedication to fostering growth and success for our team members. If you’re passionate about delivering outstanding service and growing your career, Bergstrom is the place for you!
  What You'll Do
  • Vehicle and Technology Expertise:

    • Develop an in-depth understanding of all vehicle models, trims, features, and technologies offered by Bergstrom Automotive.
    • Stay up-to-date on new product launches, industry trends, and technological advancements.
  • Guest Engagement:

    • Welcome and assist guests by providing product demonstrations tailored to their needs.
    • Educate guests on the functionality and benefits of advanced features, such as infotainment systems, safety technologies, and connectivity options.
    • Conduct test drives and answer questions to ensure guests feel confident in their vehicle choices.
  • Support the Sales Team:

    • Collaborate with Sales Advisors to support the guest buying journey.
    • Assist in explaining product features and benefits to enhance the sales process.
    • Provide guidance to team members on vehicle technology and updates.
  • Delivery Experience:

    • Ensure each guest receives a thorough and personalized vehicle delivery experience.
    • Demonstrate how to operate vehicle features and set up customization options for guests.
    • Follow up with guests post-purchase to answer questions and provide continued support.
  • Showroom Presentation:

    • Maintain a clean, organized, and visually appealing showroom.
    • Set up displays and ensure vehicle technology is functional and ready for demonstrations.

Schedule:  Monday-Saturday
Variable hours between 8:00 am and 7:00 pm
Saturday rotation of 8:00 am - 5:00 pm
(day off during the week when working Saturday)
Pay of $16.00-19.00/hour based on experience. 

  What We're Looking For
  • High school diploma or equivalent; bachelor’s degree in a related field is a plus.
  • Passion for automotive technology and guest service.
  • Strong communication and interpersonal skills.
  • Ability to explain complex technologies in a simple, easy-to-understand way.
  • Proficient with technology, including mobile devices, apps, and automotive systems.
  • Detail-oriented with excellent organizational skills.
  • Valid driver’s license and a clean driving record.
Our Commitment to You

At Bergstrom Automotive, we value our team members and are dedicated to providing a supportive and rewarding workplace. Here's what you can expect when you join our team:

  • Competitive Compensation
  • Comprehensive Benefits: Medical, Dental, Vision, Short and Long Term Disability, and Life Insurance (for full-time team members)
  • Generous Time Off: Two weeks of PTO starting on your first day (for full-time team members)
  • Exclusive Discounts: Save on vehicles, service, and parts
  • Financial Security: 401(k) plan with company match (for full-time team members)
  • Work-Life Balance: Paid holidays (for full-time team members)
  • Wellness Support:
    • Wellness Program
    • Free Team Member Clinic
    • Access to a Free Health Coach
    • Employee Assistance Program
  • Team Recognition: Employee Referral Program
  • Career Development: Ongoing training and opportunities for growth and advancement

At Bergstrom Automotive, we are committed to fostering a culture where our team members thrive both personally and professionally. Join us and be a part of our dynamic, award-winning team!
Join Wisconsin's Largest and Most Award-Winning Automotive Group!
Bergstrom Automotive, established in 1982 in Neenah, Wisconsin, has grown to become Wisconsin's largest automotive group and a top 50 dealer in the United States. With over 2,300 team members across 40 dealerships representing 36 brands in Green Bay, Kaukauna, Appleton, Manitowoc, Neenah, Oshkosh, Madison, and Middleton, we are proud to deliver exceptional guest experiences every day.
Our team has been consistently recognized by Automotive News as the top dealership group to work for in Wisconsin and one of the best in the United States. We've also earned accolades such as Glassdoor's "Best Places to Work" award and honors from the Better Business Bureau and Time Magazine.
At Bergstrom Automotive, we are deeply committed to giving back to our communities, supporting local organizations such as Make-a-Wish, United Way, and Breast Cancer Research at the Medical College of Wisconsin.
Join us and be part of a team dedicated to excellence, integrity, and making a difference both on and off the lot!