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How much do priority automotive group jobs pay per hour?

As of Jun 10, 2026, the average hourly pay for priority automotive group in the United States is $25.04, according to ZipRecruiter salary data. Most workers in this role earn between $18.27 and $29.81 per hour, depending on experience, location, and employer.

What is Priority Automotive Group?

Priority Automotive Group is a company that owns and operates a network of car dealerships, primarily located in Virginia and surrounding areas. They offer a wide selection of new and used vehicles from various manufacturers, as well as automotive services such as maintenance, repairs, and financing options. The company is known for its customer-focused programs like 'Priorities for Life,' which provides benefits such as free oil changes and engine guarantees for the lifetime of the vehicle. Priority Automotive Group emphasizes customer satisfaction and has built a strong reputation within the automotive retail industry.

What are the key skills and qualifications needed to thrive as an Automotive Sales Consultant at Priority Automotive Group, and why are they important?

To thrive as an Automotive Sales Consultant at Priority Automotive Group, you need strong sales acumen, customer service skills, and a high school diploma or equivalent, with automotive experience preferred. Familiarity with dealership management systems (DMS), CRM software, and basic financial tools is typically required. Outstanding interpersonal communication, negotiation abilities, and a customer-first attitude help set top performers apart. These skills are crucial for building trust, achieving sales targets, and ensuring customer satisfaction in a competitive automotive retail environment.

What is the difference between Priority Automotive Group vs Automotive Sales Associate?

AspectPriority Automotive GroupAutomotive Sales Associate
CredentialsHigh school diploma, sales experience, valid driver’s licenseHigh school diploma, sales skills, valid driver’s license
Work EnvironmentDealerships, retail automotive settingsDealerships, retail automotive settings
Industry UsageUsed by dealerships as a company name or employerJob title for sales roles within dealerships
Search & ComparisonPeople compare dealership groups or employersIndividuals compare sales roles or career options

Priority Automotive Group is a dealership group or employer, while Automotive Sales Associate is a job title for sales roles within such dealerships. The group refers to the company, whereas the associate is an individual role within the organization. Understanding this distinction helps job seekers find relevant opportunities and compare employers or roles effectively.

What are the typical career advancement opportunities available for employees at Priority Automotive Group?

At Priority Automotive Group, employees often find clear pathways for career advancement, whether starting in sales, service, or administrative roles. The organization is known for promoting from within, offering mentorship programs, ongoing training, and leadership development initiatives. Team members who demonstrate strong performance, customer service skills, and a commitment to company values are frequently considered for supervisory and management positions. Additionally, there are opportunities to transition across departments, allowing employees to broaden their expertise and pursue diverse career trajectories within the company.
More about Priority Automotive Group jobs
What job categories do people searching Priority Automotive Group jobs look for? The top searched job categories for Priority Automotive Group jobs are:
Priority Automotive Group jobs near you
Infographic showing various Priority Automotive Group job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 91% Full Time, 3% Part Time, and 5% Contract. Highlights an 95% Physical, 2% Hybrid, and 3% Remote job distribution, with an average salary of $52,075 per year, or $25 per hour.

Automotive Sales - Internet Manager

Berglund Automotive

Roanoke, VA

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 29 days ago

Job description

Job Summary:

The Automotive Sales - Internet Manager's priority is to help customers find the right vehicle, delivering excellent service, and guiding them through the sales process. 

Benefits:

  • High earning commission opportunity!
  • Paid time off.
  • Health, dental, vision, life, and disability benefits.
  • 401(k) retirement plan.
  • Employee discounts on vehicle purchases and service.
  • Closed Sundays.

Key Responsibilities:

  • Engage with customers to understand their vehicle needs and preferences.
  • Present and demonstrate vehicles to customers, highlighting features and benefits.
  • Negotiate and close sales deals while maintaining customer satisfaction.
  • Follow up with leads and prospects to generate new sales opportunities.

Qualifications:

  • Prior sales experience preferred.
  • Valid driver's license with good driving record.
  • Excellent communication and interpersonal skills.
  • Strong customer service orientation.
  • Ability to work in a fast-paced environment and meet sales targets.

About the Company

Berglund Automotive is a well-established and reputable automotive group with 10 locations, representing 20 different automotive brands throughout Southwest and Central Virginia. Dedicated to providing exceptional vehicles and service to our valued customers, we are looking for talented sales people to join our expanding dealership network to contribute to our continued success.

Berglund Automotive and its affiliates are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color religion, sex, gender identity, sexual orientation, national origin, or protected veteran status and will not be discriminated against based upon disability.

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