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Principal Product Marketing Manager Jobs (NOW HIRING)

Bizee

Principal Product Marketing Manager

Houston, TX · Remote

The Opportunity The Principal Product Marketing Manager owns the strategic direction of Bizee's product marketing function and the messaging, positioning, packaging, and go-to-market execution that ...

Bizee

Principal Product Marketing Manager

Houston, TX · Remote

The Opportunity The Principal Product Marketing Manager owns the strategic direction of Bizee's product marketing function and the messaging, positioning, packaging, and go-to-market execution that ...

Bizee

Principal Product Marketing Manager

Houston, TX · Remote

The Opportunity The Principal Product Marketing Manager owns the strategic direction of Bizee's product marketing function and the messaging, positioning, packaging, and go-to-market execution that ...

Picus

Principal Product Marketing Manager

In this Principal Product Marketing Manager role, you will build our market presence, with a keen point of view, and a dedicated AR strategy in a dynamic and popular market. You will be responsible ...

Drata Inc

Principal Product Marketing Manager

$157K/yr

Drata is looking for a Principal Product Marketing Manager to own how our compliance portfolio comes to market - from strategy through the operational details that get every launch across the finish ...

MinIO

Principal Product Marketing Manager

The Principal Product Marketing Manager, AIStor will own how MinIO's flagship product is positioned, messaged, and brought to market. AIStor is the data foundation for enterprise AI, providing ...

MinIO

Principal Product Marketing Manager

The Principal Product Marketing Manager, AIStor will own how MinIO's flagship product is positioned, messaged, and brought to market. AIStor is the data foundation for enterprise AI, providing ...

Gong.io

QUALIFICATIONS * 8+ years of B2B product marketing experience, with at least four years owning the ... agent lifecycle management and made it land. * Prior experience working on a product that was ...

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Principal Product Marketing Manager information

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$26.5K

$141.1K

$197.5K

How much do principal product marketing manager jobs pay per year?

As of Sep 3, 2026, the average yearly pay for principal product marketing manager in the United States is $141,053.00, according to ZipRecruiter salary data. Most workers in this role earn between $116,000.00 and $175,500.00 per year, depending on experience, location, and employer.

What is a principal product marketing manager?

A Principal Product Marketing Manager is a senior-level professional responsible for leading the strategy and execution of marketing initiatives for a company's products. They work closely with product management, sales, and other teams to understand market needs, define product positioning, craft messaging, and drive go-to-market plans. This role often includes conducting market research, analyzing competitive landscapes, and ensuring that products meet customer needs. Principal Product Marketing Managers also mentor junior team members and play a key role in shaping the overall marketing direction for major product lines.

What are the key skills and qualifications needed to thrive as a principal product marketing manager?

To excel as a Principal Product Marketing Manager, you need deep expertise in market analysis, go-to-market strategy, and product positioning, often supported by a degree in marketing or business and substantial industry experience. Familiarity with CRM platforms, analytics tools like Google Analytics, and marketing automation systems, as well as certifications such as Pragmatic Marketing or Product Marketing Alliance, are highly valuable. Exceptional communication, cross-functional leadership, and strategic thinking are crucial soft skills for influencing stakeholders and driving product success. These competencies enable effective product launches, alignment with market needs, and sustained competitive advantage.

How does a principal product marketing manager typically collaborate with cross-functional teams to drive product success?

As a Principal Product Marketing Manager, collaboration with cross-functional teams—such as product management, sales, engineering, and customer success—is a central part of the role. You will lead go-to-market strategies by aligning messaging, positioning, and launch plans across departments, often facilitating regular meetings to ensure all stakeholders are informed and aligned. This role also involves gathering market feedback from sales and customer-facing teams to inform product development and marketing tactics. Effective communication and leadership skills are essential, as you'll often serve as the bridge between technical teams and the broader business organization.

What is the difference between Principal Product Marketing Manager vs Product Marketing Manager?

AspectPrincipal Product Marketing ManagerProduct Marketing Manager
Required CredentialsBachelor's degree, often MBA, extensive experience in marketing and product managementBachelor's degree, relevant marketing or business experience
Work EnvironmentStrategic leadership, cross-functional teams, high-level decision makingExecution-focused, collaborates with product and sales teams
Employer & Industry UsageTech, SaaS, enterprise software companiesSimilar industries, more common at mid-sized companies
Search & Comparison IntentUnderstanding senior roles, strategic responsibilitiesOperational scope, day-to-day marketing activities

The Principal Product Marketing Manager typically holds a senior, strategic role with broader responsibilities and leadership in product positioning and go-to-market strategies. The Product Marketing Manager focuses more on executing marketing plans and supporting product launches. Both roles require strong marketing credentials, but the principal level involves higher-level decision-making and strategic oversight.

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Principal Product Marketing Manager jobs near you
Infographic showing various Principal Product Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $141,053 per year, or $67.8 per hour.

Principal Product Marketing Manager

NextDeavor Inc.

Austin, TX • On-site

$78.87 - $98.59/hr

Contractor

Medical, Dental, Vision, Retirement

Re-posted 4 days ago

Job description

Principal Product Marketing Manager
Full-time
Austin, TX, US

You’ll be joining Adobe on a contract opportunity, employed through NextDeavor

 
Benefits You’ll Love

NextDeavor offers health, vision and dental benefits for contract employees Paid sick leave eligibility is contingent on state of residence Optional 401k Plan (excludes employer match) Opportunity to get your foot in the door at a well-established corporation, with potential for extended or permanent full-time employment

Become a Key Player as a Principal Product Marketing Manager

You will drive product marketing for the organization’s enterprise B2B SaaS offerings, shaping go-to-market messaging and collateral to boost adoption and differentiation. You’ll partner with cross-functional, matrixed stakeholders across product, sales, and field teams to deliver campaigns and events. Onsite in Austin, TX.

Here’s How You’ll Make an Impact on the Team
  • Articulate the value proposition for enterprise B2B SaaS products and translate technical details into customer-facing messaging
  • Create and update collateral including presentations, web content, blog posts, FAQs, and job guides
  • Identify competitive positioning and track competitor news to inform differentiation
  • Plan, coordinate, and project-manage in-person field marketing events and related logistics
  • Manage cross-portfolio projects, aligning matrixed stakeholders across functions to meet timelines
Here’s What You’ll Need to Be Successful in This Role
  • Prior product marketing experience
  • Strong creative writing and attention to detail
  • Public speaking skills
  • Project management skills, including experience working with matrixed stakeholders
  • Proficiency with PowerPoint, Word, Excel, and agentic AI tools (e.g., Claude, CoPilot, GPT)
  • Bachelor’s degree in a relevant field
Here’s What Else Might Help You Out
  • Experience specifically marketing enterprise B2B SaaS products
  • Experience planning and managing field marketing events
Pay Range

$78.87 - $98.59/hour

Ready to Make Your Mark?

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