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Primary Research Jobs (NOW HIRING)

Informa

Senior Research Analyst - Technomic

Chicago, IL

$119.60K - $120.10K/yr

Primary Research: * Design and Execution: * Design and execute quantitative and qualitative research studies. * Develop questionnaires for quantitative surveys and discussion guides for focus groups ...

Michael Allen Company

Research Associate (Remote)

Primary research projects include instrument design, survey QC and testing, as well as analysis and reporting. * Conduct prescribed analysis accurately. * Identify potentially meaningful findings and ...

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How much do primary research jobs pay per hour?

As of May 29, 2026, the average hourly pay for primary research in the United States is $59.99, according to ZipRecruiter salary data. Most workers in this role earn between $32.21 and $70.43 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Primary Researcher, and why are they important?

To thrive as a Primary Researcher, you need strong analytical skills, a background in research methods or a related field, and experience designing and executing studies. Familiarity with statistical analysis software, survey platforms, and data collection tools is typically required. Excellent communication, critical thinking, and attention to detail help researchers effectively gather insights and present findings. These skills are crucial for producing reliable, actionable data that drives informed decision-making.

What are some common challenges faced by professionals in primary research roles, and how can they be addressed?

One common challenge in primary research roles is recruiting and engaging suitable participants, particularly for niche or hard-to-reach populations. Researchers often address this by building strong networks, utilizing specialized recruitment platforms, and maintaining transparent communication with participants. Another challenge is ensuring data accuracy and minimizing bias, which can be managed through rigorous survey design and thorough training of field staff. Collaboration with analysts and project managers is also critical to ensure research objectives are met and insights are actionable.

What is primary research?

Primary research is the process of gathering new, original data directly from sources rather than relying on existing information. This type of research typically involves methods such as interviews, surveys, observations, or experiments to collect firsthand information. Primary research is commonly used to address specific questions or problems, providing tailored and up-to-date insights. It is widely used in various fields, including business, academia, and market research.

What is the difference between Primary Research vs Market Research Analyst?

AspectPrimary ResearchMarket Research Analyst
CredentialsOften requires research methods training, sometimes a degree in social sciences or marketingTypically holds a degree in marketing, business, or related fields; may have certifications in data analysis
Work EnvironmentConducts surveys, interviews, and field studies directly with participantsAnalyzes data, prepares reports, and interprets market trends from secondary and primary data
Industry UsageUsed across marketing, social sciences, and product developmentPrimarily in marketing, advertising, and consulting firms

Primary Research involves collecting new data directly from sources, while Market Research Analysts analyze existing data and trends. Both roles are essential in understanding markets but differ in methods and focus.

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Primary Research jobs near you
Infographic showing various Primary Research job openings in the United States as of May 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, and 2% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $124,781 per year, or $60 per hour.
(USA) Director, Business Strategy - Scintilla (Global) Primary Research

(USA) Director, Business Strategy - Scintilla (Global) Primary Research

Walmart

Springdale, AR

$110K - $220K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 22 days ago

Walmart rating

6.0

Company rating: 6.0 out of 10

Based on 21,562 frontline employees who took The Breakroom Quiz

22nd of 39 rated national retailers

Job description

Position Summary...What you'll do...Position Summary At Walmart Data Ventures, we are turning data into action — and we’re looking for a strategic leader accountable for the commercialization strategy, portfolio performance, and long-term growth of Scintilla across global markets. This role owns the business strategy and value realization of the Primary Research portfolio, ensuring investments drive measurable revenue, operating income contribution, and enterprise impact.
What You’ll Do Lead the Retail Strategy & Commercialization Agenda
  • Own the global commercialization strategy and performance of the Scintilla portfolio within your focus area
  • Define the “problem to be solved” and the “right to win” for commercial initiatives, and partner with Product as they define what they will build.
  • Establish strategic investment priorities that leverage Walmart’s unique data ecosystem advantage
  • Evaluate and recommend portfolio trade-offs, including build, enhance, sunset, or expand decisions
  • Shape multi-year portfolio expansion aligned to revenue growth and operating income objectives
  • Influence capital allocation and prioritization decisions in partnership with Data Ventures leadership
Provide Enterprise Business Governance
  • Lead cross-functional strategic alignment across Merchandising, Operations, Product, Research, Account Management, Finance, and Data
  • Establish business governance standards ensuring initiatives are outcome-led, financially sound, and enterprise-aligned
  • Translate strategic priorities into clear, outcome-driven Business Outcome Briefs that guide investment decisions
  • Ensure synthesized customer and internal feedback informs prioritization before entering product discovery
  • Provide executive-level business oversight across the Portfolio Development Lifecycle (PDLC), ensuring strategic rigor, commercial viability, and cross-functional accountability from ideation through value realization
Drive Monetization & Value Realization
  • Accountable for ensuring portfolio initiatives deliver incremental revenue, attach growth, enterprise efficiencies, or operating income contribution
  • Define value realization frameworks and measurable financial success metrics
  • Partner with Business Development, Account Management, Marketing, Operations and Customer Success leadership to ensure go-to-market readiness and adoption at scale
  • Monitor portfolio performance and recommend strategic pivots based on financial and market signals
Strengthen Enterprise & Ecosystem Alignment
  • Position Scintilla as a unified, enterprise-grade platform across internal and external stakeholders
  • Ensure governance, data security, regulatory, and ecosystem implications are embedded in expansion strategy
  • Represent Business Strategy in executive forums, presenting portfolio strategy, performance updates, and investment recommendations
What You’ll Bring
  • 10+ years of progressive experience in Primary Research
  • Demonstrated ownership of commercial strategy tied to revenue, margin, or operating income outcomes
  • Experience influencing senior executives and leading cross-functional strategy in a matrixed organization
  • Strong financial acumen and ability to evaluate investment trade-offs
  • Ability to bring structure to ambiguity and translate enterprise priorities into execution-ready strategy
  • Executive-level communication skills with clear, decisive storytelling
Why This Role Matters This role defines how Scintilla evolves from a collection of capabilities into a cohesive, scalable, and monetizable enterprise platform. By ensuring disciplined investment, strategic prioritization, and measurable value realization, this leader directly influences revenue growth, operating income contribution, and long-term platform competitiveness. Respect the individual: Builds highperforming teams seeks and embraces differences in people cultures ideas and experiences creates a workplace where all associates feel seen supported and connected through culture of belonging so associates thrive and perform drives a positive associate and customermember experience for all
Respect the individual: Creates a discipline and focus around developing talent through feedback coaching mentoring and developmental opportunities builds the talent pipeline fosters an environment allowing everyone to bring their best selves to work empowers associates and partners to act in the best interest of the customer and company and regularly recognizes others contributions and accomplishments supports strategies and drives initiatives that attract and retain the best talent
Respect the individual: Builds strong and trusting relationships with team members and business partners works collaboratively and crossfunctionally to achieve objectives and communicates and listens attentively with energy and positivity to motivate influence and inspire commitment and action
Act with Integrity: Maintains and promotes the highest standards of integrity ethics and compliance models the Walmart values and leads by example to foster our culture supports Walmarts goal of becoming a regenerative company by taking action to advance opportunity sustainability community and integrity eg creating fair opportunities for associates and suppliers driving local giving efforts
Act with Integrity: Ensures that teams follow the law our code of conduct and company policies promotes an environment where associates feel comfortable sharing concerns and models our culture of nonretaliation listens to concerns raised by associates and takes action and enables others to do the same holds self and teams accountable for achieving results in a way that is consistent with our values
Act with Integrity: Acts as an altruistic servant leader and is consistently humble selfaware
Serve our Customers and members Delivers expected business results while putting the customermember first and consistently applying an omnimerchant mindset and acting with an Every Day LowCost mindset to drive value and Every Day Low Prices for customersmembers
Serve our Customers and members Adopts a holistic perspective that considers data analytics customermember insights and different parts of the business when making plans and implementing strategies
Strive for Excellence: Consistently raises the bar and seeks to improve demonstrates curiosity and a growth mindset seeks feedback asks thoughtful questions and fosters an environment that supports learning innovation learning from mistakes and intelligent risktaking and exhibits resilience in the face of setbacks
Strive for Excellence: Drives continuous improvements supervises the adoption of new technology and supports digital disruption in line with Walmarts business model
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
Bentonville, Arkansas US-30008: The annual salary range for this position is $110,000.00 - $220,000.00
Hoboken, New Jersey US-10279: The annual salary range for this position is $132,000.00 - $264,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications
Bachelor’s degree in Business, Statistics, Social Science, Communications, or related field and 6 years’ experience in retail merchandising, operations management, or related area OR 8 years’ experience in retail merchandising, operations management, or related area.
2 years’ supervisory experiencePreferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading a cross-functional teamMasters: Computer Engineering, Masters: Computer Science, Masters: Mathematics, Masters: Supply Chain, Masters: TransportationPrimary Location...1601 SE 10th St, Bentonville, AR 72716, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

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About Walmart

Sourced by ZipRecruiter

From our humble beginnings as a small discount retailer in Rogers, Ark., Walmart has opened thousands of stores in the U.S. and expanded internationally. Through innovation, we're creating a seamless experience to let customers shop anytime and anywhere online and in stores. We are creating opportunities and bringing value to customers and communities around the globe. Walmart operates approximately 10,500 stores and clubs in 19 countries and eCommerce websites. We employ 2.1 million associates around the world — nearly 1.6 million in the U.S. alone.

Industry

Retail, professional, labor and political organizations, specialized design services, transportation and warehousing and fitness and sports centers

Company size

10,000+ Employees

Headquarters location

Bentonville, AR, US

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