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Primary Research Jobs in California (NOW HIRING)

Hp

Principal Ad Research and Insights

Tustin, CA · On-site

$130K - $205K/yr

Design and execute a wide range of primary research studies(e.g., brand lift, purchase intent, messaging effectiveness, audience insights), either in-houseor through 3P vendors,to assess advertiser ...

Hp

Principal Ad Research and Insights

Palo Alto, CA · On-site

$130K - $205K/yr

Design and execute a wide range of primary research studies(e.g., brand lift, purchase intent, messaging effectiveness, audience insights), either in-houseor through 3P vendors,to assess advertiser ...

Knit

Research Director

San Francisco, CA · On-site

The research function is a primary contributor to Knit's shared business objectives of customer retention and upsells, ultimately measured by Net Revenue Retention (NRR) in addition to supporting ...

CoreWeave

Executive Researcher

Sunnyvale, CA · On-site

You'll pair strong primary research craft with the best AI sourcing, talent intelligence, and automation tools on the market, partnering with Executive Recruiters and senior business leaders on the ...

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All JobsPrimary Research JobsPrimary Research Jobs in California

Primary Research information

See California salary details

$11

$58

$146

How much do primary research jobs pay per hour?

As of Aug 31, 2026, the average hourly pay for primary research in California is $58.74, according to ZipRecruiter salary data. Most workers in this role earn between $31.54 and $68.97 per hour, depending on experience, location, and employer.

What is primary research?

Primary research is the process of gathering new, original data directly from sources rather than relying on existing information. This type of research typically involves methods such as interviews, surveys, observations, or experiments to collect firsthand information. Primary research is commonly used to address specific questions or problems, providing tailored and up-to-date insights. It is widely used in various fields, including business, academia, and market research.

What are the key skills and qualifications needed to thrive as a primary researcher?

To thrive as a Primary Researcher, you need strong analytical skills, a background in research methods or a related field, and experience designing and executing studies. Familiarity with statistical analysis software, survey platforms, and data collection tools is typically required. Excellent communication, critical thinking, and attention to detail help researchers effectively gather insights and present findings. These skills are crucial for producing reliable, actionable data that drives informed decision-making.

What are some common challenges faced by professionals in primary research roles, and how can they be addressed?

One common challenge in primary research roles is recruiting and engaging suitable participants, particularly for niche or hard-to-reach populations. Researchers often address this by building strong networks, utilizing specialized recruitment platforms, and maintaining transparent communication with participants. Another challenge is ensuring data accuracy and minimizing bias, which can be managed through rigorous survey design and thorough training of field staff. Collaboration with analysts and project managers is also critical to ensure research objectives are met and insights are actionable.

What is the difference between Primary Research vs Market Research Analyst?

AspectPrimary ResearchMarket Research Analyst
CredentialsOften requires research methods training, sometimes a degree in social sciences or marketingTypically holds a degree in marketing, business, or related fields; may have certifications in data analysis
Work EnvironmentConducts surveys, interviews, and field studies directly with participantsAnalyzes data, prepares reports, and interprets market trends from secondary and primary data
Industry UsageUsed across marketing, social sciences, and product developmentPrimarily in marketing, advertising, and consulting firms

Primary Research involves collecting new data directly from sources, while Market Research Analysts analyze existing data and trends. Both roles are essential in understanding markets but differ in methods and focus.

What are the most commonly searched types of Primary Research jobs in California?

The most popular types of Primary Research jobs in California are:

What are popular job titles related to Primary Research jobs in California?

For Primary Research jobs in California, the most frequently searched job titles are:

What job categories do people searching Primary Research jobs in California look for?

The top searched job categories for Primary Research jobs in California are:

What cities in California are hiring for Primary Research jobs?

Cities in California with the most Primary Research job openings:

Primary Research jobs near you
Infographic showing various Primary Research job openings in California as of August 2026, with employment types broken down into 1% As Needed, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $122,189 per year, or $58.7 per hour.

Principal Ad Research and Insights

Hp

Tustin, CA • On-site

$130K - $205K/yr

Full-time

Medical, Dental, Vision, Life, PTO

Re-posted 11 days ago

HP rating

7.8

Company rating: 7.8 out of 10

Based on 45 frontline employees who took The Breakroom Quiz

69th of 159 rated electronics manufacturers

Job description

Principal Ad Research and Insights

Description -

The Opportunity

The AdResearch& Insightspositionis a senior, strategic role responsible for designing and executing primary research initiatives thatdemonstratethe effectiveness of advertising acrossHPMedia Network. This individual will translate data and research findings into compelling insights, narratives, and case studies that enable advertisers to understand the value of HP'sMediaNetwork'sofferings and empower the Ad Sales organization to close new business.

As thesubjectmatterexpert on advertiser research and measurement storytelling, this role will surfacedatadrivenproof points thatshowcasecampaign impact, uncover insights into audience behavior, and elevate HP Media Network's position in the marketplace through credible, actionable insights.

This position offers an exciting opportunity to contribute to a rapidly growing business within a fast-paced performance-oriented environment, where you will serve as a trusted authority in AdResearchand a key enabler ofadvertiser confidence, sales effectiveness, and the continued growth of HP Media Network's revenue streams.

Key Responsibilities

  • Design and execute a wide range of primary research studies(e.g., brand lift, purchase intent, messaging effectiveness, audience insights), either in-houseor through 3P vendors,to assess advertiser campaign impact across the HP Media Network.

  • Own the end-to-end research process, includingmethodologydesign,kickoff calls,vendor coordination (as applicable), data analysis, interpretation, and synthesis of findingsto present results both internally and externally

  • Translate research outcomes into clear, persuasive case studies, narratives, and sales-ready materials thatdemonstratecampaign effectiveness and advertiser ROI.

  • Partner closely with Ad Sales, Client Solutions,Ad OperationsandProductMarketing teams to understand advertiserobjectivesand align research outputs to active and prospective sales priorities.

  • Develop standardized frameworks and best practices for measuring and communicating ad effectiveness across HP Media Network formats and environments.

  • Identifytrends and patterns across research studies to generate network-level insights that highlight the overall performance and differentiation of HP Media Network advertising.

  • Present research findings and insights to internal stakeholders, including sales leadership and cross-functional partners, ensuring clarity, credibility, and actionability.

  • Continuously evaluate and improve research methodologies, measurement approaches, and insight storytelling to keep pace with industry standards and advertiser expectations.

Required Qualifications

  • 10+ years in Digital Media, with experience in advertising research, media insights, or measurement withdemonstratedexpertisein primary research execution

  • Deep knowledge of advertising effectiveness measurement, including brand lift, audience insights, and campaign impact studies

  • Knowledge of key ad performance measurement partners and their methodologies

  • Proven experience translating complex, or ambiguous,data and research findings into compelling insights, case studies, and client-facing narratives

  • Strong analytical acumen with the ability to synthesize quantitative and qualitative data into clear, actionable conclusions

  • Proven experience partnering with Ad Sales or client-facing teams, supporting go-to-market strategies and new business development through insights

  • Excellent communication and presentation skills, with the ability to influence stakeholders through data-driven storytelling

  • Highly organized, proactive, and able to manage multiple research initiatives simultaneously in a fast-paced environmentwhilemaintainingastute attention to detail.

  • Familiarity with digital media ecosystems, ad formats,industry terminology,and measurement challenges across devices and channels

  • Understanding of attribution methodologies and measurement limitations across channels & devices

  • Exceptionalproblem-solving skills

  • Thrives in a team environment and collaborates well with others

  • Proficient inMicrosoftOfficeSuite(Excel, PowerPoint, Outlook)

  • Bachelor's degree or equivalent experience

Preferred Qualifications

  • Streaming entertainment (AVODs, SVODs, FAST) experience is preferred

  • Experience in supporting enterprise-level accounts (i.e.Fortune 100 with $MM budgets) is highly preferred

  • Media agency experience is a plus

  • Understanding of retail media, commerce media, CTV,OTT,and/or native advertising trends

About This Role

Reports to: Sr.Manager,BD & StrategicAd TechPartnerships

Department:HP Media Network

Growth Opportunity:This role presents the opportunity to grow as a strategic leader by defining advertiser research frameworks that directly shape HP MediaNetwork'sGTM strategy andlongtermmonetization.

The pay range for this role is$130,700to$205,200USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:

  • Health insurance

  • Dental insurance

  • Vision insurance

  • Long term/short term disability insurance

  • Employee assistance program

  • Flexible spending account

  • Life insurance

  • Generous time off policies, including;

  • 4-12 weeks fully paid parental leave based on tenure

  • 11 paid holidays

  • Additional flexible paid vacation and sick leave (US benefits overview)


The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

Relocation -

Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP'sEEO Policy or read about your rights as an applicant under the law here: "Know Your Rights: Workplace Discrimination is Illegal"

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About HP

Sourced by ZipRecruiter

HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere. From the boardroom to factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you're more innovative and that helps grow our bottom line. Our history: HP's commitment to diversity, equity and inclusion - it's just who we are. From the boardroom to factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you're more innovative and that helps grow our bottom line.

Industry

It services

Company size

10,000+ Employees

Headquarters location

Palo Alto, CA, US

Year founded

1939

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