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Primary Research Jobs (NOW HIRING)

Hp

Principal Ad Research and Insights

Palo Alto, CA

$130K - $205K/yr

Design and execute a wide range of primary research studies(e.g., brand lift, purchase intent, messaging effectiveness, audience insights), either in-houseor through 3P vendors,to assess advertiser ...

1 point system

Data Research Analyst

Chicago, IL · On-site

While not mandatory, an MBA or a master's degree can be advantageous • Strong knowledge of data and statistical concepts; ability to synthesize multiple data sources (primary research, syndicated ...

Hp

Principal Ad Research and Insights

Tustin, CA

$130K - $205K/yr

Design and execute a wide range of primary research studies(e.g., brand lift, purchase intent, messaging effectiveness, audience insights), either in-houseor through 3P vendors,to assess advertiser ...

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Primary Research information

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How much do primary research jobs pay per hour?

As of Jul 11, 2026, the average hourly pay for primary research in the United States is $59.99, according to ZipRecruiter salary data. Most workers in this role earn between $32.21 and $70.43 per hour, depending on experience, location, and employer.

What are some common challenges faced by professionals in primary research roles, and how can they be addressed?

One common challenge in primary research roles is recruiting and engaging suitable participants, particularly for niche or hard-to-reach populations. Researchers often address this by building strong networks, utilizing specialized recruitment platforms, and maintaining transparent communication with participants. Another challenge is ensuring data accuracy and minimizing bias, which can be managed through rigorous survey design and thorough training of field staff. Collaboration with analysts and project managers is also critical to ensure research objectives are met and insights are actionable.

What are the key skills and qualifications needed to thrive as a Primary Researcher, and why are they important?

To thrive as a Primary Researcher, you need strong analytical skills, a background in research methods or a related field, and experience designing and executing studies. Familiarity with statistical analysis software, survey platforms, and data collection tools is typically required. Excellent communication, critical thinking, and attention to detail help researchers effectively gather insights and present findings. These skills are crucial for producing reliable, actionable data that drives informed decision-making.

What is primary research?

Primary research is the process of gathering new, original data directly from sources rather than relying on existing information. This type of research typically involves methods such as interviews, surveys, observations, or experiments to collect firsthand information. Primary research is commonly used to address specific questions or problems, providing tailored and up-to-date insights. It is widely used in various fields, including business, academia, and market research.

What is the difference between Primary Research vs Market Research Analyst?

AspectPrimary ResearchMarket Research Analyst
CredentialsOften requires research methods training, sometimes a degree in social sciences or marketingTypically holds a degree in marketing, business, or related fields; may have certifications in data analysis
Work EnvironmentConducts surveys, interviews, and field studies directly with participantsAnalyzes data, prepares reports, and interprets market trends from secondary and primary data
Industry UsageUsed across marketing, social sciences, and product developmentPrimarily in marketing, advertising, and consulting firms

Primary Research involves collecting new data directly from sources, while Market Research Analysts analyze existing data and trends. Both roles are essential in understanding markets but differ in methods and focus.

More about Primary Research jobs
What cities are hiring for Primary Research jobs? Cities with the most Primary Research job openings:
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Primary Research jobs near you
Infographic showing various Primary Research job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 82% Full Time, 14% Part Time, 1% Temporary, and 2% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $124,781 per year, or $60 per hour.
Customer and Market Research Manager

Customer and Market Research Manager

American College of Chest Physicians

Glenview, IL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted yesterday

Job description

Primary Purpose:
Support growth and innovation by leading primary market research to inform product, portfolio, and go-to-market decisions. Design and conduct primary qualitative and quantitative research-including surveys, interviews, focus groups, market assessments, and needs analyses-and translate findings into actionable insights for business leaders and product owners.
This role focuses on primary market research and customer insights to drive strategic decisions. It is not a data engineering or IT analyst role. The ideal candidate brings experience in primary market research skills-survey design, qualitative research, market assessment, translating findings into product and business recommendations, and effectively communicating findings to stakeholders.
Essential Functions/Responsibilities:
  1. Demonstrate a passion for crushing lung disease and embody CHEST values: honor the team, act with integrity, leverage strengths, cultivate innovation, and have serious fun.
  2. Champion a culture of inquiry through the process of engaging with customers and market signals to improve understanding of audiences, evolving needs, and emerging opportunities.
  3. Manage recurring needs assessments with business leaders to identify annual primary research priorities and establish annual research roadmap that informs budgeting, innovation, and organizational goal setting.
  4. Design and conduct primary research studies to fulfill the research roadmap, leveraging appropriate tools such as surveys, interviews, focus groups, etc.
  5. Synthesize and disseminate insights and findings-highlighting key takeaways, opportunities, risks, and recommendations-to translate learnings into actionable insights that drive decision-making related to product offerings, innovations, and go-to-market strategies.
  6. Support the ongoing evaluation of product lines, customer needs, and market opportunity in partnership with product owners, finance, and other key stakeholders.
  7. Contribute research-based insights to CHEST Analytics initiatives, focusing on clinical and practice trends, customer needs, and market opportunities.
  8. Provide guidance to staff toward shaping research design, helping select appropriate methods and supporting customer interviews, discussion guides, facilitated sessions, and other needs.
  9. Monitor the pulmonary and critical care landscape for emerging trends ( eg , healthcare workforce issues, barriers to practice) and priorities, create briefings on findings and make recommendations for action where needed.

Other Functions/Responsibilities:
  1. Assist with other projects as needed.

Requirements
Required Qualifications and Competencies:
  1. 5+ years of experience in primary market research, product research, customer insights, or related insights-driven research roles, utilizing qualitative and quantitative analysis best practices, preferably in healthcare or a mission-driven organization.
  2. Demonstrated experience designing and executing primary research, including surveys, interviews, focus groups, discussion guides, needs assessments, or similar methodologies.
  3. Ability to synthesize and translate research findings into actionable insights, including business recommendations, audience insights, market opportunity assessments, and product strategy implications.
  4. Strong communication and presentation skills, with the ability to clearly convey insights, implications, and recommendations to diverse stakeholders.
  5. Strong interpersonal and collaboration skills, with the ability to build trust, work cross-functionally, and navigate stakeholders to move work forward effectively.
  6. Strong prioritization and execution skills, with the ability to manage multiple projects at different stages, adapt to changing needs, and deliver results.
  7. Demonstrated ability to work effectively both independently and with teams to drive results.
  8. Periodic travel may be required to represent CHEST at professional society and business meetings.
  9. Ability to adhere to CHEST's hybrid work schedule, which includes 2 days per week work-from-home, and 3 days per week onsite at CHEST headquarters in Glenview. Tuesday and Wednesday are CHEST's anchor days, and a 3rd onsite will be decided between employee and supervisor.

Benefits
While we offer benefits that you'd expect from any forward-thinking, progressive organization, we offer a lot of extras too, including the standardization of a hybrid working environment. From tuition reimbursement to parental leave, we offer the benefits that you want most.
  • Health and Wellness: Medical, dental, and vision insurance*; flexible spending account*; long- term and short-term disability insurance; life/AD&D insurance
  • Work/life Balance: 37.5-hour work week with flexible start times; Paid Time Off; Paid parental leave; Hybrid work environment; Paid holidays
  • Giving and sharing: 401(k) with matching contribution from CHEST*; Health club and fitness reimbursement; Employee counseling program; Reimbursement for professional memberships; Tuition Reimbursement
  • Office perks: Lunch & Learns; Annual Health Fair; Professional development courses; Volunteering opportunities; Annual Holiday Party; In-office "Busy Breaks"

Additional Information
The annual base salary range for this position is USD $118,000 to USD $125,000. This pay range represents base pay only and excludes any additional items such as incentives, bonuses, or other items. CHEST considers factors such as, but not limited to, the scope and responsibilities of the position, the candidate's work experience, education/training, key skills, internal peer equity, and market and organizational considerations when extending an offer. CHEST is proud to be an equal opportunity employer and does not discriminate on the basis of race, color, national origin, sex, gender identity, religion, sexual orientation, age, disability, parental status, veteran status, or any other protected status under applicable laws.
At CHEST, our employees come from different backgrounds with various lived experiences and dynamic strengths. We strive to continuously improve our way of working to reflect our commitment to inclusion and equity and build a workforce that reflects the communities that we serve. And that means we need you! Your experiences may only perfectly align with some qualifications listed in the job description. But if you are excited by this position, we highly encourage you to consider still applying. You may be just the right candidate to help us with our mission to improve patient care.

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