Premier League Jobs (NOW HIRING)

Job Title: Head of Fan Engagement and Experience

Job Grade:RL4 (Head of)

Reports to: Fan and Community Relations Director

Location: Vantage, London
Department: Fan and Community Relations

Salary:65, 000

The Club

Brentford FC is a bit different from other Premier League football clubs. We put our fans first, we are a true community club and while we are financially sustainable, we are not afraid to take calculated risks. We take huge pride in our environment and culture within the Club which focuses on development, inclusion and not being afraid to think differently.

Being progressive, humble and respectful while sticking together as one team across the Club guides how we work and the decisions we make each day.

We also firmly believe that a diverse workforce is a better workforce which will help us develop ideas, solve problems and ultimately grow Brentford FC.

We play in a new stadium, 15 minutes from Heathrow in vibrant west London.

We will never forget where we have come from, but we are excited about the future that lies ahead.

Job Overview

The successful candidate will lead the development and delivery of Brentford FC's fan engagement and experience strategy, ensuring supportersremainat the heart of decision-making across theclub. They will be responsible for overseeing supporter consultation, driving fan growth initiatives, and ensuring compliance with all relevant regulations, whilecontinuously strengtheningsupporter relationships and enhancing the overall fan experience across every touchpoint.

This role will also be instrumental in embedding supporter voice into day-to-day club, ensuring it informs key decisions at all levels. In addition, the postholder will representBrentford FC with key football stakeholders, including the Premier League andtheIndependent Football Regulator, helping to shape and influence the broader supporter engagement landscape.

Key Responsibilities

• Lead on the development and delivery of theclub's fan engagement and experience strategic priorities, providing regular reporting on supporter sentiment, emergingthemesand potential risks.

• Overseefan engagementand experience budgets, KPIs and performance frameworks.

• Workcross functionally, includingbut not limited to themarketing, commercialand communicationsteamsto define and overseethe club'sfanbase growth strategic priorities, including digital engagement, international and youthengagement initiatives.

• Lead the planning and delivery of theclub'sapproach to meeting thePremier League Fan EngagementStandard(FES) and Independent Football Regulator (IFR) obligations.

• Oversee the development of a robust supporter consultation framework andevidencepack, including the Fan Engagement Plan, Fan Advisory Board (FAB) and fan working groups.

• Build trusted and collaborative relationships with key internal and external stakeholders, supportergroupsand governing bodies.

• Lead on the use of fan insight, industry best practiceand supporter feedback across theclub to influence business decisions, deliver a seamless and high-quality supporter experienceand drive continuous improvement.

• Oversee consultationand the management ofprocessesforhigh-risk or sensitive supporter matters.

• Leadthe club's work to deliver excellentfan engagement,end-to-end fanexperienceandsupport for all fans, working to continually improveloyalty, inclusion,advocacyand long-term connection with the club.

• Lead, manage and develop the fan engagement and experience team, ensuring a high-performing and collaborative culture.

• Represent Brentford FC externally with the Premier League, IFR and other key football industry stakeholders.

• Work collaboratively across departments to ensure supporter engagement priorities are aligned with widerclubobjectivesand values.

• Ensure that any concerns youobserve, or are raised with you in your role, are shared with the Safeguarding Team throughappropriate channels.

Knowledge/Experience

• Significant experiencein fan engagement, supporter relations, customerexperienceandstakeholder management.

• Strong understanding of football supporter culture and the wider football industry.

• Experience of leading strategic projects and delivering measurable outcomes.

• Proven ability to manage complex stakeholder relationships and consultation processes.

• Significant experience of managing teams,budgetsand performance frameworks.

• Ability to work collaboratively across multiple departments andteams.

• Commitment to equality,diversityand inclusion.

• Flexible approach to working hours, including evenings and weekends whererequired.

Specialist Skills/Knowledge

• Knowledge of Premier League Fan Engagement Standard requirements.

• Understanding of the Independent Football Regulator obligations and football governance structures.

• Experience working with Fan Advisory Boards or supporter consultation groups.

• Experience in digital fan engagement, international or youth engagement growth strategies.

• Experience working within professional sport or entertainment environments.

People Skills

• Excellent communication,presentationand influencing skills.

• Ability to work collaboratively across multiple teams and also work effectively as an individual.

• High levelsof professionalism,emotional intelligence,integrityand discretion.

Decision Making

• Self-motivated, able to work quickly and precisely, multi-task, and respond to a variety of needs, sometimes under pressure.

• Be data-driven in approach - able to use analytics tools and reports to evaluate performance, inform your approach and ensure best practice.

Innovation

• Strong analytical and reporting skills with the ability to interpret fan insight and supporter feedback.

General Club Accountabilities

• To ensure compliance with all relevant Club policies, including safeguarding, health and safety policies and with specific reference to the data regulations (GDPR and PECR).

• To ensure compliance with the Club's Code of Conduct.

• To ensure compliance with all relevant legal, regulatory, ethical and social requirements.

• To build and maintain good working relationships both internally and externally, always maintaining a professional image when representing Brentford FC.

• To keep confidential any information gained regarding the Club and its personnel.

• To always maintain a flexible approach to work

• To ensure compliance with all Matchday Safeguarding processes

• To ensure compliance with the Club's Safeguarding Policy and processes

• To promote and support positive mental health and wellbeing throughout the Club both on and off the field

• To promote equity, diversity and inclusion at the Club, in line with our EDI strategy

Inclusion Statement

Brentford FC is proud to be an organisation that values equity, diversity and inclusion. We strive to create a culture that celebrates difference and ensures fairness, safety, representation, and belonging.

We recognise that some groups remain underrepresented in our workforce and are actively working to change this. As part of that commitment, we strongly encourage applications from people of all backgrounds - particularly those from ethnically diverse communities, women, LGBTQ+ individuals, and disabled people.

We're committed to a fair and inclusive recruitment process, with all decisions made based on merit and suitability - regardless of background or protected characteristic. Should you be selected for interview, we welcome the opportunity to discuss any specific arrangements, accommodations or reasonable adjustments you may require to be made.

Safeguarding Statement

Brentford FC is fully committed to promoting equality, and to safeguarding the welfare of all children and adults at risk. Safeguarding is everyone's responsibility and is a core part of the Club's culture. All staff and volunteers share a collective duty to create and maintain a safe and supportive environment, both on and off the field.

To ensure this, all staff are required to complete regular safeguarding training appropriate to their role. This training supports a proactive and informed approach to safeguarding practice.

The successful candidate will be expected to understand, adhere to, and actively uphold all relevant safeguarding policies and procedures. This includes recognising signs of abuse or harm, responding appropriately, and reporting any concerns in a timely manner to the Club's Safeguarding Team.

Brentford FC operates safer recruitment practices. We remind individuals that it is a criminal offence for a person barred from engaging in regulated activity to apply for a role that involves such activity.