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Pr Executive Jobs in Silver Spring, MD (NOW HIRING)

This role is 100% on-site. The Senior Public Affairs Officer is responsible for developing ... news and media relations, executive communications, internal and external engagements, and ...

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Pr Executive information

See Silver Spring, MD salary details

$27.4K

$96.7K

$190.2K

How much do pr executive jobs pay per year?

As of Aug 10, 2026, the average yearly pay for pr executive in Silver Spring, MD is $96,712.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $124,600.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a PR executive, and why are they important?

To thrive as a PR Executive, you need strong written and verbal communication skills, a bachelor's degree in communications, public relations, or a related field, and a solid understanding of media relations. Familiarity with PR management tools, social media platforms, and media monitoring systems is typically required. Exceptional interpersonal skills, creativity, and crisis management abilities help you stand out in this role. These skills are crucial for building a positive public image, effectively managing brand reputation, and ensuring successful communication strategies.

What is the difference between Pr Executive vs Public Relations Specialist?

AspectPr ExecutivePublic Relations Specialist
Required CredentialsBachelor's in Communications, Marketing, or related fieldBachelor's in Communications, Public Relations, or related field
Work EnvironmentCorporate offices, PR agencies, media firmsMedia outlets, PR agencies, corporate communications teams
Employer & Industry UsageBusinesses, government agencies, PR firmsMedia organizations, corporations, PR agencies
Common Search & ComparisonYesYes

The Pr Executive and Public Relations Specialist roles often overlap in credentials, work environment, and industry usage. While both focus on managing an organization’s public image, the Pr Executive typically holds a broader strategic role within a company or agency, whereas the Public Relations Specialist often handles specific media relations and campaign execution. Both positions are essential in the PR field and are frequently compared by job seekers and employers alike.

What does a PR executive do?

A PR Executive, or Public Relations Executive, is responsible for managing an organization's image and reputation. They develop and implement communication strategies, write press releases, organize events, and build relationships with media outlets. Their main goal is to ensure positive publicity and handle any negative press effectively. PR Executives also monitor public opinion and advise their company or clients on communication matters.

How does a PR executive typically collaborate with other departments within an organization?

A PR Executive often works closely with departments such as marketing, sales, and product development to ensure consistent messaging and effective communication strategies. Collaboration may involve coordinating press releases, aligning on campaign timelines, and gathering technical details or customer feedback for public statements. This cross-functional teamwork helps create unified brand messaging and maximizes the impact of PR efforts. Regular meetings and clear communication channels are essential for successful collaboration.
What are the most commonly searched types of Pr jobs in Silver Spring, MD? The most popular types of Pr jobs in Silver Spring, MD are:
What cities near Silver Spring, MD are hiring for Pr Executive jobs? Cities near Silver Spring, MD with the most Pr Executive job openings:
Infographic showing various Pr Executive job openings in Silver Spring, MD as of August 2026, with employment types broken down into 1% Internship, 84% Full Time, 11% Part Time, and 4% Contract. Highlights an 83% Physical, 6% Hybrid, and 11% Remote job distribution, with an average salary of $96,712 per year, or $46.5 per hour.

Senior Residential Public Relations & Communications Manager

CoStar Group

Arlington, VA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 11 days ago


Job description

Senior Residential Public Relations & Communications Manager


Job Description


Job Description

CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We've continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.


Role Overview

We are seeking a Senior Manager, Residential Public Relations & Communications to lead and execute a comprehensive public relations and communications strategy for CoStar Group's residential brands, with a primary focus on Homes.com and Apartments.com. This role will drive awareness, engagement, media impressions, and share of voice across consumer, business, financial, technology, and real estate media.

The Senior Manager will position Homes.com and Apartments.com as authoritative voices in the for-sale and rental housing markets, elevate proprietary data and insights, and secure high-impact media opportunities for senior leaders and in-house experts. This is a senior-level, hands-on role based in Arlington, Virginia, working in the office five days per week, and reporting to the Vice President of Marketing and Communications.


Responsibilities

  • Develop and lead an integrated residential public relations strategy forHomes.com and Apartments.com, positioning both brands as leaders in the for-sale and rental housing markets.
  • Build and maintain strong relationships with national and regional reporters across real estate, housing, business, technology, financial, and consumer media.
  • Promote proprietary residential data, research, and insights through proactive media outreach, written analyses, and data-driven storytelling.
  • Develop written communications including press releases, market reports, media pitches, talking points, and executive briefing materials.
  • Secure high-profile interviews, TV appearances, speaking engagements, and event opportunities for residential brand leaders and subject-matter experts.
  • Collaborate with external public relations agencies, ensuring alignment with brand priorities, messaging, and annual PR plans.
  • Collaborate closely with Product Marketing, Corporate Communications, Content, social media, Product, and Design teams to identify compelling narratives and timely story opportunities.
  • Work directly with economists, analysts, and data teams to translate complex residential market data into accessible, media-ready insights.
  • Monitor daily media coverage and industry trends, providing regular analysis and recommendations to optimize PR strategy and messaging.
  • Manage incoming media inquiries, including requests for data, commentary, and executive interviews.
  • Track current events and housing-related news to generate timely, relevant, and newsworthy press opportunities.
  • Produce approximately 3-5 data-driven press releases per month across residential topics.

Qualifications

  • Bachelor's degree from an accredited, in person, not-for-profit University or College; Master's degree preferred
  • Minimum of 7 years of professional experience in public relations or communications, with a strong emphasis on consumer and industry strategy and execution.
  • At least 3 years of experience focused on residential real estate, housing, rentals, or consumer marketplaces.
  • Deep understanding of the modern media landscape and strong news judgment.
  • Established relationships with reporters covering housing, real estate, business, finance, and economics.
  • Proven success in creative pitching and securing earned media coverage.
  • Experience working directly with executive-level leaders on messaging, interviews, quotes, and presentations.
  • Ability to manage multiple priorities simultaneously in a fast-paced, deadline-driven environment.
  • Excellent writing, editing, and verbal communication skills.
  • Strong analytical mindset with the ability to translate data into compelling narratives.
  • Proficiency with Microsoft Word, Excel, and PowerPoint; familiarity with major social media platforms including LinkedIn, X (Twitter), and Facebook.

What's in it for you?

When you join CoStar Group, you'll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, and tuition reimbursement,


Our benefits package includes (but is not limited to):

  • Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
  • Life, legal, and supplementary insurance
  • Virtual and in person mental health counseling services for individuals and family
  • Commuter and parking benefits
  • 401(K) retirement plan with matching contributions
  • Employee stock purchase plan
  • Paid time off
  • Tuition reimbursement
  • On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
  • Access to CoStar Group's Employee Resource Groups
  • Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.

The final salary or hourly rate offered for this role with fall within the range set forth below based on a variety of factors, including but not limited to, geographic location, skills, and competencies.

Base Compensation: $107,000.00 - $181,000.00 Hourly


CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing