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Pr Director Jobs in Silver Spring, MD (NOW HIRING)

Planit

PR Supervisor

Baltimore, MD · Hybrid

Leads the development of PR strategies that support the client's business, with support of the client's assigned account Director-demonstrating an understanding of their key issues, goals ...

New

Fanniemae

Media Relations Director

Washington, DC · On-site +1

The Director will be responsible for setting media relations strategy, overseeing media engagement ... Corporate or PR agency experience required. * Demonstrated success working with the media and ...

Fannie Mae

Media Relations Director

Washington, DC · On-site +1

The Director will be responsible for setting media relations strategy, overseeing media engagement ... Corporate or PR agency experience required. * Demonstrated success working with the media and ...

Holland & Knight

Public Relations Manager

Washington, DC · On-site

$146K - $219K/yr

This position reports to the Director of Public Relations. Key Responsibilities Include: * Oversees an integrated communications and public relations strategy seeking positive placements in a variety ...

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Pr Director information

See Silver Spring, MD salary details

$40.3K

$107.4K

$178.8K

How much do pr director jobs pay per year?

As of Aug 5, 2026, the average yearly pay for pr director in Silver Spring, MD is $107,430.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,500.00 and $132,800.00 per year, depending on experience, location, and employer.

What is the difference between Pr Director vs Public Relations Manager?

AspectPr DirectorPublic Relations Manager
CredentialsBachelor's degree in communications, marketing, or related field; experience in PR leadershipBachelor's degree in communications, marketing, or related field; 3-5 years of PR experience
Work EnvironmentStrategic planning, overseeing teams, high-level decision makingExecuting PR campaigns, media relations, managing PR staff
Industry UsageCorporate, agency, nonprofit sectorsCorporate, agency, nonprofit sectors

The main difference is that a Pr Director typically holds a senior, strategic role overseeing entire PR departments and campaigns, while a Public Relations Manager focuses on executing PR strategies and managing daily media relations. Both roles require similar credentials and are common in various industries, but the Pr Director has broader responsibilities and a higher level of oversight.

What is the role of a PR director?

A PR director is responsible for managing an organization's public relations strategy, including overseeing media communications, building relationships with journalists, and shaping the company's public image. They develop communication plans, handle crisis management, and often work with marketing teams to ensure consistent messaging across channels.

What are some common challenges PR directors face when managing crisis communications, and how can they effectively address them?

PR Directors often encounter challenges such as rapidly evolving information, high public scrutiny, and coordinating consistent messaging across multiple channels during a crisis. To address these, they must establish clear protocols, work closely with executive leadership, and maintain transparent communication with stakeholders. An effective PR Director anticipates potential crises, prepares response plans in advance, and leverages media relationships to ensure accurate information is disseminated quickly. Regular training and scenario planning with the team further help in navigating these high-pressure situations.

What are the key skills and qualifications needed to thrive as a PR Director, and why are they important?

To thrive as a PR Director, you need expertise in strategic communications, media relations, crisis management, and a degree in public relations, communications, or a related field. Familiarity with media monitoring tools, PR management software, and analytics platforms is typically required. Exceptional leadership, creativity, and interpersonal skills help foster strong media relationships and guide teams effectively. These skills are crucial for crafting compelling narratives, protecting organizational reputation, and achieving communication objectives.

What does a PR director do?

A PR Director, or Public Relations Director, oversees an organization's public image and manages communication strategies to maintain a positive reputation. They develop and implement PR campaigns, handle media relations, and act as the main point of contact for press inquiries. PR Directors also supervise PR teams, coordinate with other departments, and respond to crisis situations to protect the company's brand.
What are the most commonly searched types of Pr jobs in Silver Spring, MD? The most popular types of Pr jobs in Silver Spring, MD are:
What cities near Silver Spring, MD are hiring for Pr Director jobs? Cities near Silver Spring, MD with the most Pr Director job openings:
Pr Director jobs near you
Infographic showing various Pr Director job openings in Silver Spring, MD as of July 2026, with employment types broken down into 1% As Needed, 83% Full Time, 12% Part Time, 1% Temporary, and 3% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $107,430 per year, or $51.6 per hour.

PR Supervisor

Planit

Baltimore, MD • Hybrid

Other

Posted 2 days ago

New

Job description

Description

SUMMARY

The PR Supervisor is responsible for developing and leading the execution of client PR plans and serving as the point of contact for strategic client direction. The PR Supervisor additionally manages the work of junior-level team members and provides guidance and direction. 


ESSENTIAL FUNCTIONS

  • Leads the development of PR strategies that support the client's business, with support of the client's assigned account Director-demonstrating an understanding of their key issues, goals, competitive situation, and industry trends.
  • Earns and keeps each client's respect and confidence as a trusted advisor, providing proactive strategic PR counsel and actionable insights. 
  • Writes, develops, and oversees the creation of press materials, bylines, contributed articles, thought leadership content, press kit materials, and media talking points; making strategic recommendations on creative assets to support PR efforts.
  • Prepares and coaches media spokespeople for interviews, panels, and media appearances, ensuring alignment with client key messages. 
  • Manages day-to-day client relationships for PR accounts, providing consistent communication, progress updates, and strategic recommendations.
  • Provides reporting and analysis with clear takeaways that connect media performance to broader business objectives.
  • Partners cross-functionally with social, paid media, and account teams to ensure integrated planning and execution.
  • Oversees the work of junior team members, providing mentorship, constructive feedback, and clear direction.
  • Supports new business efforts as needed by contributing to strategic thinking and proposals.
  • Leads client projects; ensures work is completed on time, on budget, and to agency quality standards.
  • Anticipates potential challenges and escalates appropriately to leadership for proactive solutions.


TASKS

  • Writes and reviews all PR materials for clarity, accuracy, brand alignment, and strategic intent.
  • Develops compelling media pitches and builds targeted, high-impact media lists using tools such as MuckRack.
  • Manages day-to-day project flow and deadlines using tools such as Monday.com.
  • Executes proactive media relations programs, including product launches, thought leadership campaigns, and trend-driven storytelling.
  • Provides clear, well-structured written direction to internal teams and contributes to strategic documents, presentations, and recommendations.
  • Facilitates media interviews, including coordination and preparation of spokespersons, briefing materials, logistics, and attending interviews to ensure messaging alignment and on-site/on-call support. 
  • Presents campaign strategies and reporting to the client in alignment with the designated account Director, sharing strategic recommendations, campaign plans, post-campaign reporting (results, insights, and next step opportunities), and anticipates and answers client questions. 
  • Supports influencer campaign planning as needed, ensuring alignment with earned media goals.
  • Mentors and supports junior staff with an emphasis on professional growth and team collaboration.
  • Performs other duties as assigned.


Requirements


QUALIFICATIONS

  • 7-10+ years of public relations experience (agency experience preferred).
  • Bachelor's degree in public relations, communications, marketing, or a related field.
  • Proven success in securing national, regional, and trade media coverage.
  • Strong writing skills with experience developing press materials, thought leadership articles, and bylines.
  • Experience prepping and coaching spokespeople for media interviews.
  • Proficient in tools including Google Suite, Monday.com, MuckRack, and presentation software for project management, media relations, and reporting.
  • Ability to analyze results and distill meaningful, actionable insights for clients.
  • Understanding of how PR integrates with social media, paid, and influencer marketing strategies.
  • Experience with B2B trade PR, building products, or nonprofit/DC organizations is a plus, but not required.
  • Influencer management experience is a plus.
  • Excellent communication and interpersonal skills.
  • Detail-oriented with strong organizational and problem-solving abilities.
  • Willingness to occasionally work after-hours as part of the 24/7 PR news cycle and travel domestically (10% or less).

*Applicants must include a writing sample in the same attachment as resume (for job posting). All writing samples will be vetted for AI usage.


PHYSICAL & WORK ENVIRONMENT

Planit is an office-first hybrid workplace. Local candidates strongly preferred.


Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop, kneel, crouch, or crawl; talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The noise level in the work environment is usually moderate.


UNDER MARYLAND LAW, AN EMPLOYER MAY NOT REQUIRE OR DEMAND, AS A CONDITION OF EMPLOYMENT, PROSPECTIVE EMPLOYMENT, OR CONTINUED EMPLOYMENT, THAT AN INDIVIDUAL SUBMIT TO OR TAKE A LIE DETECTOR OR SIMILAR TEST. AN EMPLOYER WHO VIOLATES THIS LAW IS GUILTY OF A MISDEMEANOR AND SUBJECT TO A FINE NOT EXCEEDING $100.


SALARY DESCRIPTION

$70k - $90k

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