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How much do pr associate jobs pay per hour?

As of Jun 16, 2026, the average hourly pay for pr associate in Alabama is $25.09, according to ZipRecruiter salary data. Most workers in this role earn between $14.81 and $27.88 per hour, depending on experience, location, and employer.

What are PR Associates?

PR Associates, or Public Relations Associates, are professionals who support the creation and distribution of positive information about an organization to the public and media. They assist in drafting press releases, organizing events, managing media lists, and monitoring public perception. Their work helps maintain a favorable image of the company and ensures effective communication with stakeholders. PR Associates often collaborate with senior PR staff and other departments to implement communication strategies.

What are the key skills and qualifications needed to thrive as a PR Associate, and why are they important?

To thrive as a PR Associate, you need strong written and verbal communication skills, media relations experience, and typically a bachelor's degree in public relations, communications, or a related field. Familiarity with PR management tools like Cision, Meltwater, and social media platforms is often required. Creativity, adaptability, and relationship-building are crucial soft skills for engaging diverse audiences and managing multiple projects. These skills and qualities are vital for effectively conveying brand messages, building positive public images, and navigating the fast-paced communications landscape.

How does a PR Associate typically collaborate with other departments within an organization?

As a PR Associate, you'll work closely with teams such as marketing, social media, and product management to ensure consistent messaging and effective communication strategies. Collaboration often involves coordinating press releases, supporting event planning, and sharing feedback from media coverage. This cross-functional work helps align public relations goals with broader company objectives and ensures that campaigns are cohesive across all channels. Strong interpersonal and communication skills are essential to manage these collaborations successfully.

What is the difference between Pr Associate vs Public Relations Specialist?

AspectPr AssociatePublic Relations Specialist
Required CredentialsBachelor's degree in communications, marketing, or related field; internships often preferredBachelor's degree in communications, journalism, or related field; certifications like APR can be advantageous
Work EnvironmentAgency or corporate PR teams; fast-paced, deadline-drivenMedia outlets, corporate PR departments, or agencies; involves media interactions and content creation
Employer & Industry UsageCommon in PR agencies, corporations, nonprofitsUsed across similar sectors, often with more client-facing responsibilities

The main difference between a Pr Associate and a Public Relations Specialist lies in experience level and scope. Pr Associates are typically entry-level roles supporting PR campaigns, while Public Relations Specialists often have more experience and handle media relations, content development, and strategic communication. Both roles require similar educational backgrounds and work environments, but the Specialist role usually involves greater responsibility and client interaction.

What are the most commonly searched types of Pr jobs in Alabama? The most popular types of Pr jobs in Alabama are:
What cities in Alabama are hiring for Pr Associate jobs? Cities in Alabama with the most Pr Associate job openings:
Pr Associate jobs near you
Infographic showing various Pr Associate job openings in Alabama as of June 2026, with employment types broken down into 1% As Needed, 91% Full Time, 5% Part Time, and 3% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $52,192 per year, or $25.1 per hour.

Senior Communication Advisor and Media Relations Lead

APM Terminals

Mobile, AL • On-site

Full-time

Medical, Retirement, PTO

Posted 9 days ago

Job description

About APM Terminals

A.P. Moller - Maersk is an integrated container logistics company working to connect and simplify its customer's supply chains. As the global leader in shipping services, the company operates in 130 countries and employs roughly 100,000 people.

As part of A.P. Moller-Maersk, APM Terminals has been lifting standards for developing and operating advanced ports and container terminals for over half a century (as an independent division since January 2001). Now, with 60 strategically located ports and container terminals around the globe and several more in development APM Terminals is lifting the standard of efficiency, responsibility, connectivity, proactivity in our industry.

What We offer :

At APM Terminals, we foster a dynamic learning and training culture that empowers our employees to excel. Our commitment to continuous improvement is driven by LEAN principles, ensuring that every team member has the opportunity to develop their skills and advance their careers. Join us to be part of an innovative environment where your growth is our priority, and experience the numerous advantages of being a valued member of our team.

Role Overview:

The Senior Communication Advisor and Media Relations Lead for APM Terminals North America is a senior individual contributor role that is pivotal in increasing visibility and strengthening perception of APM Terminals across priority North America audiences. He or she has full accountability for the design and execution of integrated communication strategies and marketing communications activation, strengthening terminal visibility and perception across customers, government stakeholders, and communities - aligned to APM Terminals' global brand and narrative. The scope covers the North American region, including APM Terminals Elizabeth (Port of New York/New Jersey), APM Terminals Pier 400 (Port of Los Angeles), and APM Terminals Mobile (Port of Alabama).

The role also provides direct communication support to the APM Terminals Americas Regional Managing Director, based in Panama City.

A core dimension of the role is close, daytoday collaboration with Public Affairs to ensure cohesive positioning across media engagement, stakeholder communications, and government and community interfaces. The role is critical in advancing and activating local engagement plans at each terminal, shaping narratives that reflect local realities while reinforcing APM Terminals' global strategy, values, and license to operate.

Key Responsibilities

  • Design, maintain, and execute integrated regional communication plans aligned to APM Terminals' global communication, marketing, and branding framework

  • Lead media relations across toptier business and trade outlets, managing proactive and reactive engagement, press materials, executive briefings, and terminal tours

  • Develop and activate marketing communications campaigns supporting commercial objectives, including customer acquisition, carrier positioning, and rail service expansion

  • Translate sustainability and decarbonization initiatives into credible, evidencebased external narratives anchored to verified data

  • Provide executive communication support, including speaker preparation, talking points, message maps, and Q&A frameworks for senior leaders

  • Develop and manage internal communication platforms and tools across terminals, enabling effective cascade, engagement, and selfservice communications

  • Manage confidential, issues, and crisis communications in close coordination with Public Affairs, terminal leadership, and global communications teams

What We Are Looking For

  • Continuous improvement mindset: we are looking for someone who brings a strong mindset of continuous improvement - someone who is naturally curious, committed to solving problems at the root, and driven to make things better every day

  • Extensive experience (15+ years) in senior communications roles within complex, assetheavy or regulated industries, ideally ports, logistics, transportation, or infrastructure

  • Deep media relations expertise with proven success engaging toptier business and trade media and running integrated, outcomedriven campaigns

  • Strong ability to translate complex operational, technical, and sustainability topics into clear, credible public narratives grounded in evidence

  • A trusted advisor profile with experience supporting senior leaders on executive messaging, issues management, and confidential communications

  • Structured, disciplined, and autonomous working style, with strong judgment, digital fluency, and experience leveraging enterprise communication tools and AI

Lead continued transformation, supporting initiatives and creating opportunities for development and growth.

Job Type:Full Time

Salary:USD 170,000.00 - 190,000.00

Benefits:Full time employees are eligible For Health Insurance, Paid Time Off, and 401k match

The above stated pay range is the anticipated starting salary range for this position. The Company may adjust this range in light of prevailing market conditions and other factors such as location. The Company will work directly with the selected candidate(s) on the final starting salary in accordance with all applicable laws

Notice to applicants applying to positions in the United States

You must be authorized to work forany employer in the U.S.

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Maersk is committed to a diverse and inclusive workplace, and we embrace different styles of thinking. Maersk is an equal opportunities employer and welcomes applicants without regard to race, colour, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, pregnancy or parental leave, veteran status, gender identity, genetic information, or any other characteristic protected by applicable law. We will consider qualified applicants with criminal histories in a manner consistent with all legal requirements.

We are happy to support your need for any adjustments during the application and hiring process. If you need special assistance or an accommodation to use our website, apply for a position, or to perform a job, please contact us by emailing accommodationrequests@maersk.com.

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