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Playstation Marketing Jobs (NOW HIRING)

PlayStation Global

Product Marketing Manager

San Mateo, CA · On-site

$175K/yr

PlayStation is seeking a strategic and analytically minded Product Marketing Manager, Platform Audience Planning, to help shape the future of audience planning across the PlayStation ecosystem.

PlayStation Global

Product Marketing Manager

San Mateo, CA · On-site

$175K/yr

PlayStation is seeking a strategic and analytically minded Product Marketing Manager, Platform Audience Planning, to help shape the future of audience planning across the PlayStation ecosystem.

PlayStation Global

Director, Product Innovation

San Mateo, CA · On-site

$265K - $277K/yr

The Marketing Director, Product Innovation is a product management leader that owns the vision, strategy, and roadmap for PlayStation's global marketing technology products, building platforms that ...

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$22K

$47.5K

$74K

How much do playstation marketing jobs pay per year?

As of Aug 21, 2026, the average yearly pay for playstation marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What is a PlayStation Marketing?

A PlayStation Marketing job involves promoting PlayStation products, services, and brand through strategic campaigns, partnerships, and consumer engagement. Professionals in this role work on advertising, social media, event planning, and market analysis to drive awareness and sales. They collaborate with game developers, retailers, and digital platforms to create compelling promotions. Strong creativity, analytical skills, and a passion for gaming are essential for success in this field.

What are some typical challenges faced in a PlayStation Marketing position?

Professionals in Playstation Marketing often face challenges such as keeping up with rapidly changing gaming trends, balancing the diverse interests of a global audience, and differentiating Playstation products in a highly competitive market. You may need to collaborate closely with development, sales, and creative teams to coordinate launches and promotional efforts on tight deadlines. Adapting strategies based on real-time feedback and data analytics is a key part of the role. Overcoming these challenges can be highly rewarding and can provide strong opportunities for professional growth and industry recognition.

What are the key skills and qualifications needed to thrive in a PlayStation Marketing position?

To thrive in a Playstation Marketing role, you need a solid background in marketing strategy, consumer behavior, and campaign management, often supported by a degree in marketing, communications, or a related field. Familiarity with digital advertising platforms, marketing analytics tools (such as Google Analytics), and experience with content management systems are commonly expected. Creative thinking, strong teamwork, and effective communication skills are crucial for success in this dynamic environment. These abilities help ensure impactful campaigns, successful product launches, and strong engagement with the Playstation community.

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Cities with the most Playstation Marketing job openings:

What are the most commonly searched types of Playstation Marketing jobs?

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What states have the most Playstation Marketing jobs?

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Playstation Marketing jobs near you
Infographic showing various Playstation Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

Product Marketing Manager

PlayStation Global

San Mateo, CA • On-site

$175K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 25 days ago

Job description

Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn't just the Best Place to Play - it's also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we're part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
Product Marketing Manager
San Mateo, CA (Collab)
Key Function and Responsibility of the Role:
PlayStation is seeking a strategic and analytically minded Product Marketing Manager, Platform Audience Planning, to help shape the future of audience planning across the PlayStation ecosystem. Reporting to the Director of Platform Marketing, this role will support the development of audience planning frameworks, insights, and recommendations that inform product opportunities, marketing priorities, and platform growth initiatives.
As part of a highly cross-functional team, this individual will partner closely with Data Science, Consumer Insights, Analytics, and Product Marketing to deepen PlayStation's understanding of current and future audiences. An initial focus of the role will be helping connect self-reported consumer research with first-party behavioral data to develop a more comprehensive view of audience needs, motivations, and opportunities.
The ideal candidate is passionate about consumer understanding, audience strategy, and data-driven decision making. They are comfortable working across disciplines, translating complex insights into actionable recommendations, and contributing to strategic initiatives that help PlayStation better understand, engage, and grow its audiences over time.
Key Responsibilities:
Support Platform Audience Planning & Strategy
  • Partner with the Director of Platform Marketing Strategy to develop and evolve PlayStation's platform audience planning framework.
  • Support the development of the current-to-future audience strategy that informs product planning, marketing priorities, and platform growth initiatives across FY26 and beyond.
  • Help identify audience opportunities, emerging consumer trends, and shifts in player behavior to inform strategic planning efforts.
  • Contribute to audience planning deliverables, recommendations, and frameworks that support cross-functional decision-making.

Develop Audience Intelligence & Insights
  • Work closely with Data Science, Consumer Insights, and Analytics teams to connect self-reported consumer research with first-party behavioral data and platform insights.
  • Support the development of audience mapping approaches that translate consumer motivations, attitudes, and behaviors into actionable audience segments.
  • Synthesize quantitative and qualitative insights into clear recommendations for Product Marketing and business stakeholders.
  • Help identify opportunities to strengthen audience understanding through new data sources, measurement approaches, and analytical frameworks.

Drive Cross-Functional Collaboration
  • Partner with Product Marketing, Consumer Insights, Lifecycle Marketing, CRM, Data Science, and Analytics teams to align audience planning efforts across the organization.
  • Translate audience insights into actionable recommendations that support product, marketing, and business planning initiatives.
  • Contribute to planning processes by ensuring audience perspectives are incorporated into key business discussions and decision-making.
  • Build relationships with stakeholders across teams to drive alignment and adoption of audience planning best practices.

Advance Audience Planning Capabilities
  • Support initiatives that enhance PlayStation's audience planning and segmentation capabilities.
  • Help evaluate opportunities to leverage first-party data and audience insights across acquisition, engagement, retention, and lifecycle marketing efforts.
  • Assist in developing scalable audience frameworks, tools, and processes that improve planning consistency across teams.
  • Contribute to the evolution of audience planning methodologies and measurement approaches as PlayStation's audience ecosystem continues to grow.

Required Qualifications
  • 5+ years of experience in Product Marketing, Audience Strategy, Consumer Insights, Market Research, Analytics, CRM, Lifecycle Marketing, or a related field.
  • Bachelor's degree or equivalent
  • Experience leveraging consumer research, behavioral data, and market insights to inform marketing, product, or business decisions.
  • Demonstrated ability to synthesize complex quantitative and qualitative data into clear insights and actionable recommendations.
  • Strong analytical and problem-solving skills, with the ability to identify patterns, trends, and audience opportunities across multiple data sources.
  • Experience working cross-functionally with stakeholders across marketing, analytics, research, product, or business teams.
  • Excellent written, verbal, and presentation skills, with the ability to communicate insights to both technical and non-technical audiences.
  • Proven ability to manage multiple projects, navigate ambiguity, and drive work forward in a fast-paced environment.
  • Bachelor's degree or equivalent practical experience.

Preferred Qualifications
  • Experience in gaming, entertainment, technology, subscription services, or other consumer-focused digital businesses.
  • Familiarity with audience segmentation, customer journey mapping, lifecycle marketing, or audience planning methodologies.
  • Experience partnering with Data Science, Analytics, Consumer Insights, or Research teams to develop audience understanding and business recommendations.
  • Knowledge of first-party data ecosystems, customer data platforms (CDPs), audience measurement, or marketing technology capabilities.
  • Experience developing business cases, strategic recommendations, or planning frameworks that influence marketing or product decisions.
  • Passion for gaming, entertainment, and understanding player behaviors and motivations.

Success in This Role
  • Curiosity about consumer behavior and a desire to uncover actionable audience insights.
  • A collaborative mindset and ability to build strong working relationships across functions.
  • Comfort operating in evolving spaces where frameworks and processes are still being developed.
  • Strong attention to detail while maintaining focus on broader business objectives.
  • A balance of analytical rigor and strategic thinking, with the ability to connect audience insights to business opportunities.

At SIE, we consider several factors when setting each role's base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.
In addition, this role is eligible for SIE's top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.
The estimated base pay range for this role is listed below.
$138,200-$207,400 USD
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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