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At Fiskars Group we are unified and driven by our common purpose: pioneering design to make the everyday extraordinary. Join our team and seize the extraordinary opportunity to influence the everyday!
Social & Digital Marketing Manager
Middleton, WI
Hybrid: 3 days onsite
At Fiskars Group, we've been shaping everyday moments since 1649. From the iconic orange-handled scissors to pioneering brands across gardening, cooking, and creating, we believe in making the everyday extraordinary.
We are looking for a strategic, data-driven marketer to lead our social media efforts and support broader digital marketing initiatives. The Social & Digital Marketing Manager will own the end-to-end strategy and execution of paid social media, influencer marketing and organic social media, while contributing across additional digital marketing channels for Fiskars Americas.
While social media is the primary area of responsibility, this role is expected to contribute broadly across the organization's digital marketing ecosystem, bringing a performance marketing mindset and a willingness to support evolving business priorities. The role requires someone who is equally comfortable developing strategy, building campaigns inside advertising platforms, managing creators and partners, engaging with consumers, analyzing performance+ data and collaborating cross-functionally to bring compelling campaigns to market.
What You'll Do
Paid Social Media

• Own strategy, planning, execution, optimization and reporting for all paid social media initiatives across Meta, TikTok, Pinterest and emerging channels.

• Build and manage campaigns directly within ad platforms, continuously optimizing audiences, creative, budgets, placements and bidding strategies to maximize performance.

• Manage paid social media budgets, ensuring efficient allocation of investment and maximizing CTR and other key metrics against business objectives.

• Stay current on platform capabilities, industry trends and best practices, implementing new features and testing opportunities that improve campaign effectiveness.

Influencer & Brand Ambassador Marketing

• Partner with internal and external creators to develop high-performing, platform-native content.

• Oversee the complete lifecycle of influencer and brand ambassador partnerships from recruitment through execution.

• Build and maintain a scalable influencer program and content library that supports both organic and paid media initiatives.

Organic Social Media & Community Management

• Own the organic social media strategy and execution across Instagram, Facebook, TikTok, YouTube, Pinterest and future platforms.

• Develop and maintain an integrated content calendar that supports product launches, seasonal campaigns, retailer initiatives and brand storytelling.

• Partner proactively with Creative to forecast content needs, develop briefs and ensure timely delivery of high-quality assets.

• Monitor social channels daily, responding to consumer inquiries and collaborating with Customer Service, Product and other cross-functional teams to resolve issues when appropriate.

Digital Marketing

• Support broader digital marketing initiatives and channels, including Google Ads, YouTube, retail media and other key platforms as needed.

• Collaborate with channel owners to develop cohesive omnichannel campaign strategies that maximize consumer reach and campaign effectiveness.

• Leverage AI-powered tools and emerging technologies to improve campaign planning, content development, reporting, workflow efficiency and marketing performance.

Measurement & Optimization

• Track, measure, and analyze performance (impressions, clicks, CTR, engagement, etc.) to optimize content and campaigns in real time.

• Regularly communicate performance, learnings and optimization opportunities to stakeholders.

• Manage budgets responsibly, ensuring efficient allocation of resources and strong return on investment.

Cross-Functional Leadership

• Serve as the social media subject matter expert and the voice of the consumer within the organization.

• Collaborate across Media, Creative, Ecommerce, Sales, Product, Customer Service and Comms teams to deliver integrated campaigns.

• Operate with a high degree of ownership, accountability, and initiative, proactively identifying opportunities to improve marketing effectiveness.

What We're Looking For

• Bachelor's Degree in Marketing, Communications, or related field.

• 5+ years of social media management and content development experience (CPG/FMCG experience a plus).

• Hands-on experience building, managing, optimizing and reporting on paid social media campaigns.

• Deep knowledge of social platforms and best practices (Instagram, Facebook, TikTok).

• Strong strategic and cultural awareness skills.

• Demonstrated ability to measure campaign performance, analyze large datasets using Excel and translate findings into actionable recommendations.

• Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously.

• Clear, compelling communicator-able to translate social performance and opportunities to stakeholders.

• Self-starter with a bias toward action, continuous learning, and problem solving.

• Copywriting skills a plus.

• Hands-on experience in Google Ads or YouTube Ads a plus.

What Does Success Look Like
Success in this role means driving measurable business growth by building scalable programs and systems that grow brand engagement, improving campaign performance, building meaningful creator partnerships and continuously identifying new opportunities for improvement.
Why Fiskars Group?
When you join Fiskars Group, you join a team with 375 years of heritage and a forward-looking spirit of innovation. We celebrate creativity, collaboration, and craftsmanship-whether in the tools we make or the teams we build. Based in Middleton, WI, this hybrid role offers a balance of onsite collaboration (3 days/week) and flexibility for remote work.
If you're passionate about social-first storytelling and want to play a key role in shaping how consumers experience our brand, we'd love to meet you.
Apply today and help us make daily life extraordinary!
Last day of application:
2026-08-19
At Fiskars Group, we value providing benefits that matter to you and cater to our diverse global workforce, no matter where you are in the world. While benefits may vary based on location, here are some of the incredible offerings you can expect when joining our team:
Competitive Compensation: We ensure that our employees are fairly compensated based on industry standards and local market factors.
Health and Wellness: Your well-being matters to us and we want to help you achieve it. We offer well-being focused programs (funds for wellness activities; gym, yoga classes, etc.) and health insurance plans including medical, dental, and vision so you can take care of yourself and your loved ones.
Work-Life Balance: We understand the need for balance in your life. Our paid time off plans and flexible work arrangements and policies are designed to accommodate local customs and personal commitments, enabling you to thrive in both your professional and personal life. We currently offer hybrid work arrangements where possible.
Professional Development: We believe in nurturing talent and supporting professional growth. Through training programs, skill development initiatives, and learning resources, we empower our employees to reach their full potential.
Future Planning: We care about your future. We offer retirement contribution matching providing you with financial security in your post-work years.
Employee Support: Life happens, and we're here to support you. We currently offer paid sick leave, paid parental leave (for both birthing and non-birthing parent) and employee assistance programs and resources to address local needs, offering confidential counseling, financial guidance, and other valuable support services.
Inclusive and Diverse Environment: We value diversity and promote inclusivity. Join a workplace where your unique background and perspectives are celebrated, fostering collaboration and respect across all our markets.
Recognition and Rewards: We believe in celebrating and recognizing the contributions of our employees worldwide. Our recognition programs are designed to acknowledge exceptional performance and achievements, ensuring that your efforts are celebrated and valued. We offer bonus incentives, and profit sharing.
Employee Discounts: We want to ensure our team members make each day extraordinary with use of our products and offer product discounts across our brands.
Please note that specific benefits may vary based on local regulations, market conditions, and other factors. We are committed to providing competitive and meaningful benefits to our employees in every market we operate.
Pioneering design to make the everyday extraordinary
Fiskars Group (FSKRS, Nasdaq Helsinki) is the global home of design-driven brands for indoor and outdoor living. Since 1649, we have designed products of timeless, purposeful, and functional beauty, while driving innovation and sustainable growth. In 2024, Fiskars Group's global net sales were EUR 1.2 billion and we had close to 7,000 employees. We have two Business Areas (BA), Vita and Fiskars.
BA Vita offers premium and luxury products for the tableware, drinkware, jewelry and interior categories. Its well-known brands include Georg Jensen, Royal Copenhagen, Wedgwood, Moomin Arabia, Iittala and Waterford. In 2024, BA Vita's reported net sales were EUR 605 million. Already 50% of BA Vita's net sales comes from direct-to-consumer sales, comprising approximately 500 stores and approximately 60 e-commerce sites.
BA Fiskars consists of the gardening and outdoor categories, in addition to the scissors and creating, as well as cooking categories. The brands include Fiskars and Gerber. In 2024, BA Fiskars' net sales were EUR 547 million.
Read more: fiskarsgroup.com
US Legal Disclaimer: Fiskars Group is an equal opportunity employer. We believe diversity in our workforce is essential to a successful business. We condemn any form of racism and discrimination. We support and stand with those who speak out and seek justice. We strive to be a diverse and collaborative environment.
If you are an individual with a disability and need assistance applying for employment, please let us know by emailing applicants@fiskars.com. It may take up to one business day for a response.
More information about Equal Employment Opportunity can be found here and Pay Transparency can be found here.